The use of mobiles for online shopping now using digital wallets, online payment methods is increasing with impressive speed. Until 2019, the number of mobile phone users is forecasted to reach 4.68 billion worldwide (The Statistics Portal). Moreover, recent data from Forbes suggests that more than 64% of e-commerce shoppers make purchases via their mobile. Besides the convenience, however, using mobile in shopping especially in the checkout process has some disadvantages since the size of mobiles screen is pretty small and hard to show all the information on one page. Hence, optimization for checkout page is exceptionally crucial to any e-commerce business since it affects directly to your store’s revenue. In this blog, Mageplaza would like to list you some helpful tips to optimize customers’ experience on your site and thus boost your sales significantly.
In view of the fact that the usage and purpose of desktops and mobiles are somehow dissimilar, thus their designs are much more different. As a sequence, the needs and behaviors of shoppers using mobiles are not the same as desktop users. In which, mobile shoppers are often on-the-go, doing multiple task in one time such as taking to friend while doing their job. That means speed for them is essential. With mobile users, they are using fingers and thumbs to navigate on the screen, which is more likely to get errors than a trackpad or mouse. It is more onerous to click through to a new field or page on mobile than it is on a keyboard. Thus, mobile checkout needs to be designed with these specifics in mind. Here are eight must-have features and design elements that we would like to suggest online-business doers.
In the checkout process, customers have to go through several filling information steps often including Shipping address, shipping method, payment method and order summary. If these steps are separated into individual pages, it seems like a very long process and thus lessens your buyers’ patience.
The recommendation is putting all together on one page. In order to simplify the checkout process, One Step Checkout module from Mageplaza gathers all complicated default steps to display them on one page only. Your customers now can go through 6 steps with ease and no need to wait for loading to another page. This convenience keeps them stay still and finish their checkout instantly.
Due to the narrow screen size of the mobile, customers need the big enough field to fill in the order related information. For example, when customers type their address, which often pretty long and easy to get a typing error.
Hence, bring customers a larger space to fill the words more accurately is the best way to avoid abandoned carts. Providing help icons or text about what information has to field which good touch response will significantly increase the overall UX.
Many customers come to check out having to register an account often decide to abandon their cart at that moment. Since they always want their shopping to be fast and simple, why do not let them checkout as guest? Besides, if you want to save your customers’ time and collect their information both at the same time, you should let them register account shortly right on the checkout page. By this, you can prevent considerable loss on your site.
Filling Address often takes time and easy to get mistakes since the characters of a full address are pretty long. Including an address suggestor a portable checkout page chops down a lot of time required to enter a full address. Customers only have to fill in several beginning characters of the address, then the suggestions will be shown out, let them choose quickly.
A lot of people get frustrating when they have to fill phone number but there only text keyboard available, or in reverse, they can’t find the letter keyboard when they have to insert the name or addresses. I am sure that not many in this situation can be patient enough to finish the checkout process. Hence, store owners had better check the input fields and keyboard so that they are matching with the content format required in each field.
Online shoppers get distracted easily. This is why you should reduce the number of banners, videos, images, and advertisements to a minimum. All additional information relevant to the sale and the shopping experience like frequently asked questions, feedbacks, comments, and so on should open in a new window. You should bear in mind that there is not enough space for content, so keep it to a minimum level. Your customers will be more focus on their checkout process, which means that you get the sales more easily.
Some customers still doubt about the checkout security on mobile, which usually leads them to cart abandonment. In order to build trust and credibility from your customers, online stores should put trust badge on the checkout page. The checkout page is among one of the most critical places to add the security of a trust badge. These small trust marks can give a significant impact on a store’s conversion rates and help you get more revenue from existing traffic.
Another point need to keep an eye to is that the buttons on your mobile site should be designed differently from your desktop version. For one, they need to be a good bit bigger to be readable and work properly. Using your fingers to navigate a touch screen panel is still somewhat tricky, thus try to avoid making it harder by having tiny buttons. Make them bigger on mobile, so they’re easily clickable. Also, make sure there is a suitable amount of distance between them. Clicking ‘back’ instead of ‘next’ can be frustrating for mobile web users.
Ensure that the only colored button on the checkout is the call to action button making it tempting to press. Use lighter colors for less priority CTA and darker colors for important ones.
You must have found a lot of articles and research done on the ideal desktop e-commerce checkout page but a minimal study on the mobile eCommerce checkout page. People using mobile for eCommerce checkout is almost equal to the desktop usage, in fact minimally more. Hence, it is vital for us to make an ideal e-commerce checkout page, more responsive themes for better customer experience.
Posted by Rainy in Blog . March 05, 2019