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How to Add Instagram Feed on Shopify Website in 2024

Our guide on how to put your Instagram feed on the Shopify website helps you to easily mix social media with your Shopify store to make it look great and connect with your customers. We’ll show you the steps to make your online shop stand out by combining it with Instagram for a more interesting experience

What is an Instagram feed on Shopify website?

Shopify Instagram Feed is the incorporation of an Instagram feed into a Shopify store. An Instagram feed, in general, is a collection of posts, including photos and videos, displayed on the Instagram platform. When integrated into a Shopify store, this feed becomes a visual element showcasing Instagram content directly on the online storefront.

According to Instagram, the Instagram feed is where users share and connect with content from others. When users open Instagram, the posts they care about the most, including photos and videos, appear at the top of their feed. This feed includes content from accounts and hashtags they follow, along with suggested accounts relevant to their interests.

Adding the Instagram feed to Shopify stores enhances the shopping experience for visitors. It allows store owners to transform Shopify store visitors into Instagram followers and customers. By integrating this feature, store owners can grow their Instagram Shop followers, connecting with new visitors discovering their store. Shopify’s implementation of the Instagram feed is designed to feel close, intuitive, and popular with users, fostering increased interaction on the store’s channels, longer customer engagement, and ultimately boosting sales.

Read more: 10 Instagram Feed Apps Shopify for your Online Store in 2024

What is an Instagram feed on Shopify website?

Why should I add an Instagram feed to my Shopify website?

  • Social Proof and Trust: Displaying an Instagram feed on your Shopify site featuring user-generated content, customer photos, or testimonials can build social proof. This showcases real people using your products or engaging with your brand, fostering trust among potential customers.
  • Visual Appeal: Instagram feeds are visually engaging, typically consisting of high-quality images or videos. Adding this visual content to your website can make it more appealing, capture visitor attention, and create an immersive experience.
  • Increased Engagement: Interactive elements like an Instagram feed encourage visitors to engage with your website. They can explore the feed, interact with posts, and potentially discover more about your brand, products, or services.
  • Brand Promotion and Awareness: Leveraging your Instagram presence on your Shopify site allows you to extend your brand’s reach. It offers an extra avenue to display your content, attract new followers, and increase brand visibility.
  • Content Freshness: By embedding an Instagram feed, your website content remains dynamic and regularly updated. This freshness can entice visitors to return to your site to see new posts or updates.

Why should I add an Instagram feed to my Shopify website?

  • Product Showcase and Inspiration: Use the Instagram feed to highlight specific products, demonstrate how customers use them or showcase them in real-life settings. This serves as inspiration for potential buyers and can drive sales.
  • Seamless User Experience: Integrating social media feeds seamlessly into your Shopify site ensures a smooth and intuitive user experience. Visitors can engage with your Instagram content without leaving your website.
  • Marketing and Conversion: An Instagram feed can serve as a powerful marketing tool, driving traffic to specific product pages or promotions. It can influence purchasing decisions and potentially increase conversions by showcasing popular or trending products.

How To Add Instagram Feed On Shopify Website

There are 2 methods to add an Instagram feed on the Shopify website: using an app or setting up with the default.

Method 1: Add Instagram Feed With Shopify App

There are various options when choosing an app that can add an Instagram feed on Shopify. In today’s blog, let’s examine Add Instagram Feed ‑ Tagembed, one of the free options in applications that allow stores to add an Instagram feed on Shopify. This convenient tool can be effortlessly acquired from the Shopify app store and makes it easy to install.

Adding an Instagram feed to a Shopify store is made exceptionally straightforward through this app, serving as a valuable extension to your website. It facilitates the collection, curation, and customization of feeds to align with your website theme, presenting them attractively on your Shopify store. Here’s how to add an Instagram feed with this app.

Step 1: Installation Steps for Instagram Feed Shopify App

  1. Navigate to the Shopify App Store and search for Add Instagram Feed. You will then find several apps, choose Add Instagram Feed ‑ Tagembed.

  2. Click on the Add app button to install its free version at no cost, without the need for credit card details.

Click on the Add app

Step 2: Collecting & Embedding Instagram Feeds

  1. Upon opening the app, then you will be directed to the Tagembed Instagram Feed Shopify App.

  2. Choose your Instagram account type, opting for either Instagram or Instagram Business.

Choose your Instagram account type

  1. Select your preferred Instagram feed source, including hashtags, handles, business accounts, stories, reels, IGTV, mentions, or tagged posts.
  • Instagram Hashtag (#): Input your preferred Instagram Hashtag to gather feeds.
  • Instagram Handle (@): Establish a connection to your Instagram account for feed collection from your profile.
  • Instagram Business Account: Need to connect your Instagram Business account to gather feeds associated with your handle.
  • Instagram Stories: Collect Instagram Stories by linking your Instagram account.
  • Instagram Reels: Gather Instagram Reels (Portrait) by linking your Instagram account.
  • Instagram IGTV: Aggregate IGTV or Instagram Videos by connecting your Instagram account.
  • Instagram Mentions: Assemble Instagram feeds where your profile is mentioned.
  • Instagram Tagged: Collect feeds where your Instagram profile is tagged.

Select your preferred Instagram feed source

Select the type of Instagram feed you wish to collect, input the relevant information, and click the “Create Feed” button. Consequently, Instagram Feeds will be compiled on the widget editor based on the chosen method.

  1. Customize the feeds using various options such as themes, layout, card style, background, banners, calls to action (CTA), and other dedicated theme settings to enhance the widget’s appeal.

Customize the feeds using various options

  1. Utilize Tagembed’s Filter feature to Manually or Automatically customize widget content, ensuring only desirable feeds are displayed.

Utilize Tagembed's Filter feature to Manually or Automatically customize widget content

  1. Choose the Embed option from the available choices. Then, your Shopify store now features Instagram feeds.

Choose the Embed option from the available choices

Should you choose not to utilize the Shopify Instagram Feed App for incorporating Instagram feeds into your Shopify store, you can proceed by following the steps outlined below to embed your Instagram feeds.

Method 2: Add Instagram Feed Without Shopify App

The other way to add an Instagram feed on Shopify without using a third-party app is using a special tool.

Here, you will learn how to collect, curate, and embed Instagram feeds on your Shopify website for free using one of the premier social media aggregator tools employed by many brands, known as Tagembed.

Step 1. Collect Instagram Feed

Initiate the process by gathering your Instagram feed through hashtags, mentions, handles, tags, etc. Utilize your branded hashtag, mention or tag posts, retrieve Instagram images & videos from your account, or select trending or popular hashtags that align with your marketing objectives.

Commence the creation of your Shopify Instagram Widget and collect Instagram feeds for your Shopify store with Tagembed:

  1. Create a free Tagembed account (No Credit Card Required) by signing up, or login if you’re an existing user.

Create Tagembed account by signing up

  1. Upon redirection to the Dashboard, click on the Open button to commence aggregating Instagram feeds.

Click on the Open button to commence aggregating Instagram feeds

  1. A pop-up labeled Pick a Source will appear; choose Instagram or Instagram Business based on your requirements.

choose Instagram or Instagram Business based on your requirements

  1. Select your aggregation method from hashtags, handles, business accounts, mentions, or tagged content, IGTV, then input the necessary information and click the Create Feed button.

Input the necessary information and click the Create Feed button

Once you have gathered Instagram feeds, it’s time to embed them on your desired Shopify web pages or the main page of your Shopify website. Before adding Instagram feeds to your Shopify website, add a personalized touch and enhance the gallery’s appearance sourced from Instagram.

Follow these steps for a straightforward process of customizing and embedding Instagram feeds on your Shopify website:

  1. Click on the Personalize tab on the sidebar and choose from 10+ themes & layouts to alter the view. You can also modify or add the background, banner, font style, or use specific theme settings to make your Instagram content creative, compelling, and engaging.

  2. Subsequently, use the Moderation panel on the left sidebar to manually filter relevant content or use the Auto-Moderation feature. (Irrelevant content, such as poor or obscene material, diminishes the quality of content to be embedded on your Shopify website)

Step 3. Steps to Embed Shopify Instagram Feed on Store

  1. Now, you are prepared to showcase Instagram feeds on your Shopify store. Click the Embed Widget button located at the bottom left of your screen.

  2. A pop-up will display various CMS platforms like WordPress, Weebly, Wix, Shopify, HTML, etc. Select Shopify from the options.

A pop-up will display various CMS platforms

  1. Click the Copy Code button and then paste the code into the backend of your Shopify website where you intend to display your Instagram feed. Consequently, your Instagram Feed will be loaded on your website.

Click the Copy Code button and then paste the code into the backend

  1. On Shopify’s homepage, go to Theme, click Actions, and select Edit code.

Go to Theme, click Actions

  1. Add a section

Add a section

  1. Modify the template

Modify the template

  1. Save changes and see the preview of the template

Mageplaza Instagram Feed for Shopify

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Where should I place an Instagram feed on my Shopify website?


Placing the Instagram feed on the homepage can be an effective strategy for several reasons:

  • First Impression: The homepage is often the first page visitors see. Including an Instagram feed here can immediately showcase your brand’s personality, authenticity, and product range.
  • Visual Appeal: An Instagram feed can add visual interest to the homepage, making it more engaging and enticing for visitors.
  • Social Proof: Highlighting user-generated content and customer testimonials on the homepage through an Instagram feed can build trust and credibility.

Product Page

Incorporating an Instagram feed on product pages can have the following advantages:

  • Product Validation: Displaying user-generated content or photos of customers using your products can serve as social proof, validating the products and potentially influencing purchasing decisions.
  • Inspiration and Context: Showcase how customers are using or styling your products in real-life situations. This can provide inspiration to potential buyers and help them visualize the product’s use.

Blog Page

Adding an Instagram feed to your blog page can be beneficial in these ways:

  • Enhanced Content: Complement your blog content with related Instagram posts. For instance, if your blog discusses certain products or topics, integrating an Instagram feed showing relevant visuals can enhance the reader’s experience.
  • Cross-Promotion: If your blog content aligns with your Instagram content, displaying an Instagram feed can encourage readers to explore your social media presence and follow you for more related content.


  • Design Harmony: Ensure that the placement of the Instagram feed aligns with your website’s overall design and doesn’t overwhelm or distract visitors.
  • User Experience: Make the Instagram feed easily accessible and non-intrusive. Consider using a sidebar, footer, or dedicated section that doesn’t disrupt the primary content but remains visible and engaging.
  • Mobile Responsiveness: Ensure that the placement of the Instagram feed is responsive and looks good on mobile devices, because a significant portion of website visitors access sites through mobile devices.

5 Tips for Creating an Effective Instagram Feed for Shopify Website

Establish a Consistent Visual Theme

  • Color Palette: Sellect a specific color palette that aligns with your brand. Consistent colors make your feed visually appealing and recognizable.

  • Filter Usage: Apply consistent filters to maintain a cohesive look. Use filters that enhance your brand’s aesthetic and create a uniform style for your images.

  • Image Composition: Maintain a consistent style in how your photos are composed. This includes angles, framing, and overall visual presentation.

Establish a Consistent Visual Theme

Showcase Products Creatively

  • Highlight Features: Showcase the unique features of your products. Use close-ups, different angles, or lifestyle shots to demonstrate how your products can be used.
  • User-Generated Content (UGC): Motivate customers to share photos of your products and repost them. This adds authenticity to your feed and engages your community.
  • Behind-the-scenes: Offer a glimpse behind the scenes. Share the process of creating your products or show the people behind your brand.

Engage with Compelling Content

  • Storytelling: Use captions and visuals to tell a story. Share the narrative behind your brand, the inspiration for your products, or customer success stories.
  • Interactive Content: Create polls, quizzes, or ask questions in your captions to encourage audience interaction. Engaging content promotes a sense of community.

Maintain a Consistent Posting Schedule

  • Regular Updates: Post consistently to keep your audience engaged. Identify optimal posting times by analyzing the activity patterns of your audience and stick to a schedule.
  • Content Calendar: Plan your posts in advance. Use a content calendar to manage your content, ensuring a diverse and well-paced feed.

Maintain a Consistent Posting Schedule

Utilize Instagram Features

Stories: Share behind-the-scenes, limited-time promotions, or announcements through Instagram Stories. Utilize features like polls, questions, and countdowns to boost engagement.

Reels: Create short, entertaining videos to showcase your products or share industry-related content. Leverage trending audio and effects to enhance visibility.


In summary, incorporating an Instagram feed into your Shopify website in 2024 enhances online presence and customer engagement. Follow the provided steps, utilize shoppable features, and maintain a consistent visual theme for an appealing feed. Stay updated on Instagram features and content strategies to ensure a compelling presence on your Shopify store.

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Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
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