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6 Steps to Connect Shopify to Instagram for Boosting Sales

Summer Nguyen | 12-26-2023

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In today’s digital landscape, social media is integral to the success of online businesses. Among social platforms, Instagram stands out as one of the most popular and impactful avenues for reaching and engaging with potential customers.

Linking your Shopify store to Instagram opens up the opportunity to display your products to millions of users, transforming followers into devoted customers.

If you’re eager to elevate your business, follow the guide to discover how to seamlessly connect Shopify to Instagram and unleash your business potential with our tips to boost sales by connecting these two platforms.

Table of Contents

Overview of Shopify and Instagram

Launched in February 2018, Instagram’s shopping feature lets brands turn their posts and stories into virtual storefronts by tagging products. This seamless experience takes users straight from browsing to buying on the brand’s website.

In 2019, Instagram enhanced its shopping experience with Instagram Checkout, enabling users to make purchases without leaving the platform. These developments have particularly benefited businesses utilizing Shopify for their online stores.

Now, these businesses can leverage these tools to boost sales on Instagram. If you’re seeking to enhance sales for your Shopify store, we’ll guide you on how to connect Instagram to Shopify, facilitating sales on this widely popular social network.

Benefits of connecting Shopify to Instagram

The integration of Shopify with Instagram is gaining significance in the realm of eCommerce for several compelling reasons:

  • Expansive User Base: With 2 billion monthly active users, Instagram has evolved into a crucial platform for eCommerce enterprises to engage with potential customers, emphasizing the need for a seamless Shopify integration.

  • Streamlined Shopping Experience: Through the Shopify connection to Instagram, businesses can create a smooth and uninterrupted shopping experience for customers. This integration empowers customers to explore products, make purchases, and complete transactions within the confines of the Instagram app, enhancing overall user satisfaction.

  • Precision in Advertising: Instagram’s adept ad targeting features enable businesses to reach their intended audience with precision. Integrating Shopify with Instagram facilitates the creation of targeted advertisements based on user demographics, interests, and behaviors. As a result, this contributes to enhanced advertising effectiveness and an increased probability of achieving conversions.

  • Improved Visibility: The amalgamation of your Shopify connection to Instagram provides a convenient avenue to showcase your products to a vast audience. Leveraging Instagram’s visually oriented platform enables businesses to effectively display their products, thereby augmenting brand visibility and expanding outreach.

Eligibility and Requirements

Prior to initiating to connect Shopify to Instagram, it is crucial to confirm your eligibility for the Instagram Sales Channel. This involves meeting the following prerequisites:

  • Physical Goods Sales: Your store must primarily offer physical goods.

  • Location Requirements: It is imperative to be situated in one of the approved countries. The official Shopify website provides a comprehensive list of supported countries for your reference.

  • Compliance Requirements: Strict adherence to Facebook’s Commerce Policies and its Merchant Agreement is mandatory. Given Instagram’s ownership by Facebook, the platform has established specific policies and agreements.

How to Connect Shopify to Instagram

Step 1: Create an Instagram Business and a Shopify Store Account

To connect Shopify to Instagram, ensure you have both a Shopify store and an Instagram Business account. If you’ve already set up a Shopify store, you can proceed to the next step.

For those without a Shopify store, here’s how to create one:

  • Visit Shopify’s website, sign up for an account, and choose a plan. Create your store by entering business details and selecting a theme.

  • Populate your store by adding products, including images, descriptions, and pricing information.

Create a Shopify account

To set up an Instagram Business account, adhere to these instructions:

  • Install the Instagram app and register for an account.
  • If you already have a personal Instagram account, transition to a business account by navigating to your profile, tapping the three lines in the top right corner, and choosing Settings> Account type and tools > Switch to professional account.

Account type and tools

  • Choose the Business section for the question “What best describes you?”

Business account selection

  • Follow the prompts to set up your business profile, providing essential information such as your website, contact details, and business category.

Step 2: Connect Your Facebook Page with Instagram Account

To establish a connection between your Instagram account and Facebook page, follow these steps:

  • Log in to Facebook, then navigate to the Page you want to connect with your Instagram account.
  • On the Page, click on Manage.
  • From the left menu in the Professional Dashboard, click on Linked Accounts.

Connect Facebook Page with Instagram Account

  • In the left-hand menu, click on Instagram.
  • Choose Connect Account.
  • Follow the provided prompts to successfully link your Instagram account to your Facebook page.

Connect Facebook Page with Instagram Account

Step 3: Establish a Facebook Shop

To link your Instagram Business account with your Shopify store, it’s essential to have a Facebook Shop configured. This enables you to tag products in your Instagram posts and stories seamlessly.

Follow these steps to set up a Facebook Shop:

Establish a Facebook Shop

  • To set up a shop, navigate to Meta Business Suite, which serves as a centralized hub for managing your Facebook page’s marketing and advertising activities.
  • Click on All tools tab
  • In the Sell products and services section, choose Commerce

Establish a Facebook Shop

Step 4: Connect Facebook and Instagram Business Accounts to Shopify

To connect Shopify to your Instagram Business account, proceed with the following steps:

  • Access your Shopify account then go to the Facebook and Instagram Shopping Sales Channel. Locate the Sales Channel option by clicking Sales channels in the left-hand sidebar on your Shopify dashboard.

  • Initiate the setup by clicking Start Setup and then follow the prompts to connect your Facebook account.

Connect Facebook and Instagram Business Accounts to Shopify

The integration of Shopify and Facebook is a crucial step for product tagging on Instagram. Please note that it may take up to 48 hours for the approval process for the Facebook business page on Shopify.

When successfully connected, you’ll gain the ability to manage your Facebook and Instagram accounts seamlessly within the Shopify platform.

Step 5: Activate Instagram Shopping

Now that your Facebook Shop is linked to your Shopify store, you can proceed to set up Instagram Shopping.

Follow these steps to enable Instagram Shopping:

  • Open your Instagram profile and tap the three lines in the top right corner.
  • Go to Settings > Business > Shopping. If you cannot find the Shopping option, your Instagram account might still be under review for approval to use the Instagram Shopping feature.
  • Adhere to the provided prompts to connect your Instagram account to your Facebook Shop.

Activate Instagram Shopping

Step 6: Tagging Shopify Products on Instagram Posts and Stories

After receiving approval for your product tagging, you can label your Shopify products in Instagram posts by completing the following steps:

  • Generate a new post on Instagram and pick a photo or video.
  • Select Tag Products and choose the specific product you wish to tag.
  • Adjust the tag to the suitable location in the photo or video.
  • Finally, share your post.

Tagging Shopify Products on Instagram Posts and Stories


This process typically takes a few days. Meanwhile, you can still continue creating and publishing posts on Instagram.

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Tips to boost Shopify sales on Instagram

Optimize your Instagram profile

Optimize your Instagram profile

To optimize your Shopify connection to Instagram, start with the basics: add contact info, craft an optimized description, and use a recognizable profile picture. To boost your strategy:

  • Clickable Hashtags: Foster a community and increase visibility by incorporating clickable hashtags into your profile.

  • Clickable Profile Links: Use tools like Linktree for a “link in bio” page, or add clickable links to other profiles in your bio for strategic traffic redirection.

  • Story Highlights: Organize expired Stories into featured sections above your feed to present a comprehensive profile with key content.

  • View Shop Button: Enable Instagram Shopping to add a “View Shop” button, directing followers seamlessly to your in-app store for an enhanced shopping experience. These enhancements amplify your Shopify marketing potential on Instagram.

Perfect your Instagram Feed

To boost your Instagram presence, focus on creating visually appealing content with high-quality photos and optimal lighting. Capture shots during the early morning or late afternoon for soft, golden-hour lighting, and use natural light indoors with reflectors or diffusers. Maintain a consistent visual style for brand recognition.

When showcasing products, feature individuals using them for added relatability. During post-production, use photo editing software to refine images, addressing details like sharpness, brightness, background removal, and color correction. Double the resolution to preserve image quality after compression. You can use the easy-to-use online graphic design tool, Canva Photo Book Maker, which lets users quickly and easily create beautiful images. With the help of this intuitive online graphic design tool, users can easily create eye-catching graphics. It lets users edit and enhance their photos using an extensive collection of templates, graphics, and design components. These features make pictures suitable for various applications, such as marketing brochures, presentations, social media posts, etc.

Implementing these strategies will not only result in a visually compelling and cohesive Instagram feed but will also effectively engage your audience, making your brand more relatable and memorable.

Use Instagram hashtags

Use Instagram hashtags

Hashtags, initially popularized on Twitter and less prominent on Facebook, have evolved into a pivotal component of successful Shopify Instagram marketing. When added after the “#” symbol in captions, bios, or Stories, any word becomes a clickable topic, displaying a collection of public posts.

A notable feature is that users can now follow Instagram hashtags, creating a continuous stream of relevant content, irrespective of following specific profiles. This not only aids users in discovering content of interest but also extends a merchant’s content reach effectively.

Use Instagram stories and reels

Leverage Instagram’s dynamic features—Stories and Reels—for impactful Shopify marketing. Initially inspired by Snapchat, Stories have evolved into a crucial strategy with an 86.33% completion rate by October 2023. Feature user-generated content, collect it through interactive elements, and showcase brand authenticity.

Use Instagram stories and reels

Moreover, introduced in 2020, Reels offer engaging 10-60-second videos for a broader audience reach. Use Reels for diverse purposes like product demos, inspiration, behind-the-scenes glimpses, teasers, and curating user-generated content.

Both features enhance engagement and are essential in your Shopify Instagram marketing plan.

Collaborate with influencers

An Instagram influencer, with a strong niche presence, acts as a brand ambassador, promoting products to their dedicated followers in exchange for compensation. Statista notes that in 2022, investing in a nano influencer (1,000 to 10,000 followers) can yield an average minimum return of $25 in earned media value for every dollar spent, showcasing the potential for higher ROI compared to traditional advertising.

Run Instagram Ads

Notably, one-third of individuals make direct purchases from Instagram ads, and nearly 80% of these buyers engage with brands they weren’t previously familiar with on the platform.

Instagram’s diverse shoppable ad formats facilitate in-app purchases for the target audience. Moreover, creators and entrepreneurs benefit from scalable pricing, user-friendly self-service ad creation, precise audience targeting, and comprehensive reporting on the platform, making Instagram a robust choice for ecommerce and advertising.


Integrating Shopify with Instagram proves to be a potent method for enhancing sales and expanding your audience. By harnessing the extensive user base of Instagram alongside Shopify’s eCommerce features, businesses can access a fresh market of potential customers, ultimately leading to increased sales.


1. How many followers are required to link Shopify to Instagram?

One benefit if you connect Shopify to Instagram is that you won’t need to have a certain amount of followers to link your Shopify store to Instagram. However, in order to facilitate a seamless purchase experience, you must fulfill Instagram’s eligibility conditions.

2. Why is my Shopify account not connected to Instagram?

There are a few possible causes for why Instagram isn’t connected to your Shopify site. Make sure your Facebook page is linked to your Instagram account, that the Facebook channel is installed, and that your products adhere to Instagram’s community norms and commerce policies.

3. How do I disconnect Shopify from Instagram?

To disconnect, follow these steps:

  • Visit your Instagram profile.
  • To access the menu, click on the three horizontal lines.
  • Select Settings.
  • Click on Business.
  • Choose the connected account you wish to disconnect.
  • Click on Disconnect Account to complete the process.

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Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.

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