13+ Best Product Marketing books you can read right now!
Are you a product marketer who wants to be successful in this ever-evolving field of marketing, or a business owner who is going to release a new product?
If yes, this article is for you.
Based on the experts’ recommendations, public’s ratings and reviews, and segmentation, we compiled a list of 13 best product marketing books from timeless classics to new-releases that you might need right now.
Read books, enjoy them, and harness the power of knowledge to start your product marketing right and big.
Here are our picks:
- 1. Hooked: How to Build Habit-Forming Products by Nir Eyal & Ryan Hoover
- 2. Contagious: Why Things Catch On by Jonah Berger
- 3. Positioning: The Battle For Your Mind by Al Ries & Jack Trout
- 4. The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank
- 5. Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore & Regis McKenna
- 6. Influence: The Psychology of Persuasion by Robert Cialdini
- 7. To Sell is Human: The Surprising Truth About Moving Others by Daniel H. Pink
- 8. Made to Stick: Why Some Ideas Survive and Others Die by Chip Health & Dan Health
- 9. Inspired: How to Create Tech Products Customers Love by Marty Cagan
- 10. Product Marketing Debunked: The Essential Go-to-market Guide by Yasmeen Turayhi, & Cali Schmidt
- 11. Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy It, Love It by April Dunford
- 12. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
- 13. Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran
1. Hooked: How to Build Habit-Forming Products by Nir Eyal & Ryan Hoover
This book is a practical guide to creating your own habit-forming products inspired by human psychology and behavior. You will understand the psychology behind what drives people’s behaviors toward a specific product in a world full of competition for our attention.
This is a valuable resource for product development as you will know how psychological mechanisms can be used to form habits and ultimately keep your prospects hooked on your products.
2. Contagious: Why Things Catch On by Jonah Berger
If you’re dying to know why your new products do not attract customers’ attention while your competitors’ do, this book might be helpful to you. It explains why many things go viral, but others do not.
Jonah Berger combines groundbreaking research with powerful stories to provide readers with a set of specific and practical techniques for helping any information spread online. You will know what to do with your products to make it go viral and earn a unique position in the marketplace.
3. Positioning: The Battle For Your Mind by Al Ries & Jack Trout
AI Ries and Jack Trout will teach you how to create a position in your audiences’ minds, which is vital for launching or marketing a new product or service. You will know how to communicate with skeptical audiences in a media-blitzed world. The authors emphasize that the essence of positioning is to make your brand name stand for the generic.
4. The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank
If you are launching a start-up or developing new products, this book will help you understand some principles that change the way you think about product marketing. Steve Blank explains the importance of interacting with your prospects, even before designing and developing the product.
5. Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore & Regis McKenna
Crossing The Chasm gives you an ultra-effective guide to market and sell high-tech products in one of the most exciting marketplaces. The authors introduce a well-articulated model of high-tech marketing with concrete instructions and steps for you to make use of this model for your own business and products.
Besides, the book also includes real-world examples of products to apply the model. It’s easier for readers to understand each stage of the product life cycle then know how to bring the products to the mainstream market.
6. Influence: The Psychology of Persuasion by Robert Cialdini
Are you launching or marketing a new product?
Think about your ultimate hidden want: selling products. Isn’t it the process of persuading people to buy your product?
Robert Cialdini explains six universal principles of persuasion that you can leverage to become a successful persuader. You will learn how to draw customers to your campaigns, move the prospects to change their behaviors, and ultimately persuade them to buy your products voluntarily and happily.
7. To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink
To Sell Is Human gives you the best advice on how to become a bestseller. You will learn how to move others and persuade them to make a purchase without pushing them. The author explains the three rules of understanding others’ perspectives and five frames to make your messages more straightforward and persuasive.
8. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath
Made to Stick shows the readers the crucial principles of winning ideas: Simple, Unexpected, Concrete, Credible, Emotional, and Stories that spell SUCCES. You will know how to make use of these rules to make your messages stick.
9. Inspired: How to Create Tech Products Customers Love by Marty Cagan
Inspired is a thorough and down-to-earth guide for Product Managers working on technology-powered products. Marty Cagan shares the product management techniques of the best companies in the industry, including Google, Facebook, Amazon, Twitter, and more.
The author also clarifies the difference between product marketing and product management in a simple and comprehensive way. It helps you understand and dig deeper into the role of a product manager and guide you to work effectively with your manager.
10. Product Marketing Debunked: The Essential Go-to-market Guide by Yasmeen Turayhi, & Cali Schmidt
This book is a concise, useful, and high-level resource of product marketing. If you are interested in product marketing or about to launch a new product, this book will help you capture the art and essence of product marketing and how your products can enter and win the market.
11. Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy It, Love It by April Dunford
If you are not sure about your understanding of product positioning, this book might enlighten you. With years of experience as a startup executive and a consultant, April Dunford shows you how to find the right position for your products with ultra-effective, practical techniques illustrated by witty anecdotes and compelling case studies.
12. Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Building the connection between your customers and your brand is important even before launching a product. This book tells you how to connect with your customers by making your brand message simple and helps customers understand the benefits of using your products. In other words, you will learn how to make use of storytelling to captivate your audience and sell your products.
13. Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran
This book is a simple and comprehensive guide to product marketing. It provides steps by steps that you need to complete to take a product to market the right way. It includes practical and useful advice in various aspects, from understanding customer journey, determining customer personas, writing compelling messaging to launching products, and influencing the product roadmap.
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