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Abandoned Cart Email for Magento 2


Abandoned Cart Email for Magento 2 allows online stores to send reminder emails to customers about abandoned carts with advanced features such as flexible email chain configuration and automatically generated coupons. This extension helps increase conversion rates and sales by reminding customers to come back and complete their transactions.

Unlimited emails can easily be generated and configured in the backend with the specific time, senders, and email templates. Also, admins can apply coupons in a certain email and make it personalized for different individuals.

Besides, this extension is integrated with Google Analytics E-commerce Tracking, helping admins track from where shoppers get the link that led them back to the abandoned cart.

Total price:

$139 ($149)

This demo is hosted on Cloudways

Magento 2 Abandoned Cart Email for Magento 2.2.x, 2.3.x, 2.4.x CE/EE/B2B/Cloud/ Adobe Commerce 2.2.x, 2.3.x, 2.4.x

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Abandoned Cart Email
$139 ($149)
Abandoned Cart Email $139 ($149)
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Featured Abandoned Cart Email

View Mageplaza Abandoned Cart Email on actual Magento 2 stores


Cart abandonment rate can reach up to 80% as many difficulties or problems are encountered by shoppers in the checkout. Approximately 66% of buyers will abandon their carts and, unfortunately, never come back and complete their checkout. This figure can be converted in a huge amount of money which is running away from online stores. According to a research, a merchant can drop millions of dollars each year due to cart abandonment.

Default Magento allows online stores to get notified about abandoned carts and to email customers about this. However, doing this manually can be time-wasting and increase workload for store admins


Mageplaza Abandoned Cart Email extension provides the best solution for this. By automatically sending emails to customers to remind them about their abandoned carts and offer them a discount, more shoppers will recover their carts and complete the checkout.

Magento 2 Abandoned Cart Email Highlight Features

Flexible email chain configuration

Mageplaza Abandoned Cart Email module allows store admins to configure abandoned cart emails with ease. Unlimited emails can be generated in the backend with the specific time, sender, email template.

Also, store admins can apply coupons in a certain email and make it personalized for different individuals. Moreover, to delete/add abandoned cart emails is easy to be done in the backend.

Support Google Analytics

Magento 2 Abandoned Cart integrated with Google Analytics Ecommerce Tracking, this feature helps store admins follow and determine from where shoppers get the link back to the abandoned cart.

Email logs

In the backend, all of essential information about abandoned cart emails will be recorded in a grid. From this, store admins can view other details like email subject, receiver, coupon code, sequence number, sending date and email status. Moreover, admins can take specific actions on an email including to preview, to delete and to send again.

Automatically generate coupons

Coupons can be generated automatically by configuration in the backend. Store admins can choose a specific coupon rule to apply in a certain type of abandoned cart email. Other coupon attributes can be easily configured such as coupon validation, code length, code format and so on.

Overall Abandoned Cart Email report

The reports on the overall numbers of abandoned carts are available in the extension. With this report, store admins can quickly keep track of the simple figures includes:

The total of abandoned carts
The total of emails sent
The total of error emails
The total of the successfully recovered cart after sending emails.

Checkout Abandonment report with details

Store owners can have a clear record of cart abandonment situation and sending email effectiveness thanks to Checkout Abandonment Report. The report is informative with details and is displayed in various formats:

Abandoned Cart: abandoned carts total, abandoned cart rate, abandoned revenue
Abandoned cart after sending emails: recapturable revenue, recaptured revenue, recaptured rate
Successful checkout carts: successful carts total, successful cart rate, successful carts revenue

Abandoned Product report

Abandoned Cart Email extension shows you the report about all abandoned products with the information as product name, SKU, price, abandoned time, quantity and abandoned revenue.

Especially, the report records the 5 products which have the highest abandonment rate filtered by time and group by. You can easily follow by 5 different colors.

Shopping Behavior analysis

With this report, admin can know the customer action before abandonment moment. The information is recorded in percentage such as 20% abandoned cart occurring after filling shipping method, 6% after applying coupon.
This record helps stores analyze customer behavior and make improvements accordingly.

Cart Board

This is the place where abandoned carts are sorted out clearly including Real Time, Abandoned, Recoverable and Converted

Real Time: Carts will be located here if the abandoned time is less than the default abandonment time
Abandoned: Carts will be included here if the abandoned time is more than the default abandonment time. And there is no email information.
Recoverable: Carts will be included here if the abandoned time is more than the default abandonment time. And there is email information. Therefore, stores can collect email and remind later.
Converted: Abandoned carts are finished with purchase.

All-in-one platform for email marketing that allows you to:

Follow up and convert customers by Automation Campaigns: Welcome series, Abandoned Cart emails, Order follow up, Cross-sell, Upsell emails
Promote your brand and quickly drive sales by sending mass Newsletter Emails
Send your messages to the right people and increase conversions with Advanced Segmentation
Collect leads and deliver promotions with stunning Signup Forms, and Spin to Win
Didn't see the feature you are looking for? – It may be in our product roadmap. Check it now!

More Features

Check out more details of Abandoned Cart Email


Available email templates

5 ready-to-use email templates come in handy


Personalized Emails

Personalize emails with variables such as coupon_code, customer_name, to_date, sender, and more


Clear logs

Abandoned cart email information logged in the grid can be deleted in bulk


Email Tracking

Easy to follow the email sending process with logs and reports


Compatible with SMTP

Abandoned Cart Email extension works perfectly with Mageplaza SMTP


Google Analytics

Allows admins to detect from where the cart link was clicked


Choose your suitable edition


Crafted for a great webstore start $139 ($149) first year

  • 1-year extension updates
  • 1-year support
  • 60-day money-back guarantee
  • Read our policies
  • Supports for Magento 2 Community Edition


Great for an enterprise solution $299 ($349) first year

  • Free updates within subscription time
  • Free support within subscription time
  • Read our policies
  • Supports for Magento 2 Enterprise Edition
  • Highest priority support

Full features list

Frequently Asked Questions (FAQs)

First, address your email settings. Ensure that email notifications are enabled in your Shopify account settings and that your email address is accurate. Then, check your email templates to make sure they are properly set up and not stuck in a draft or inactive state.

Yes, Mageplaza Abandoned Cart extension can track guest’s abandoned carts as long as they leave their email address

Here's a recommended timeline for sending abandoned cart emails: First email: 1-2 hours after cart abandonment (This initial email serves as a gentle reminder that the customer has left items in their cart. It should be brief and non-intrusive, simply reminding them of the abandoned products). Second email: 24-48 hours after cart abandonment (If the first email has not been responded to, send a second one within 24-48 hours. This email can offer a discount or incentive to encourage them to return). Third email: 3-7 days after cart abandonment (Send a final follow-up email within 3-7 days. This email can highlight the benefits of the products, offer a personalized recommendation, or express a sense of urgency to encourage them to act quickly)

Yes! Product images will be automatically included in abandoned cart emails

Yes! We offer you 5 pre-made email templates which can be used in different cases. However, you can edit and create your own templates easily in the backend

Yes! You can apply the same rule for all store views or just restrict it in some certain ones.

From the Admin Panel, select Marketing > Abandoned Cart Email > Cart Board. You can view those carts in the Converted section here. Cart Board will categorize carts into 4 types as follows: Real-time, Abandoned Cart, Recoverable, and Converted.

In this case, the module will automatically stop sending reminders to customers.

Reviews (40)

18 November 2022

Extension does what it says and is a conversion boost

We have more customers purchasing products now. It is so great to watch the customer come back and complete their purchases.

Roy -Verified Purchase
16 September 2022

Best Extension

Hi, I am using this extension for one of my clients it is fabulous Thanks Mageplaza

Arvind -Verified Purchase
02 September 2022

Fantastic Support

Very happy with the support received from Mageplaza. Really impressed with their response time and ability to resolve my issue quickly. A+

Luke -Verified Purchase
05 June 2022

Must have Feed Generator

Easy to install, configure and use. Very useful and must-have for your e-commerce store. We use it to successfully send feeds to multiple ad platforms. Inbuilt templates save time and make it very easy to start using it.

pratheek -Verified Purchase
01 June 2022

Easy Installation

It's working perfectly. Very easy and intuitive to use. It is worth it.

dARKON -Verified Purchase
04 May 2022

Better than expected

This works better than I expected. Customers do come back after that, big thanks to you Mageplaza.

Jose -Verified Purchase
19 April 2022


With this extension, I've brought many customers back to my store. And amazingly, my sales have instantly improved. Love you guys!

John -Verified Purchase
14 December 2020

Seamless Integration

The extension got installed without any bug and is working pretty fine. no issue yet

Nishant -Verified Purchase
16 November 2020

Abandoned Cart Email

This is exactly what we needed!! Can't wait to see the results!

Vladimir Dokuzanov -Verified Purchase
10 November 2020

Abandoned Cart Email

We have install the plugin in our store. We find it super helpful and easy to operate. You have excellent support and customer attention here at Mageplaza.

Vladimir Dokuzanov -Verified Purchase
02 October 2020

Very Good Extension

Simpler yet effective & easy to configure

Pritesh -Verified Purchase
02 October 2020

Great Extension

Simple Yet easy to configure.

Pritesh Lakhani -Verified Purchase
09 June 2020

Worked perfectly!

This is exactly what we needed!! Can't wait to see the results!

Joel Herrera -Verified Purchase
01 June 2020

More than we expected!

We activated the extension and realized it offers far more than we realized. Very happy with our purchase!!

Joel Herrera -Verified Purchase
05 March 2020

Installed and the Magic happens

This is a great tool. Before using Mageplazas Abandoned Cart E-Mail extension I used Aitoc's extension. Everytime I added or changed something in the store, the extension stopped working and I had to contact support. Then I switched Mageplaza and this extension works like charm. Great templates and settings. I am very happy with this Extension. Plug n Play :-) And no more hassle.

Sascha -Verified Purchase
16 January 2020

Easy to install and So many features to cover sales loss

We have install the plugin in our store. The plugin is easy to install and navigation is also easy. The so many feature to cover business loss due to abandoning the cart is making this tool better then other vendors.

Sachidanand Jha -Verified Purchase
29 November 2019

You are great, guys!

Mageplaza has the BEST customer support I have ever experienced. I will always recommend Mageplaza to anyone.

Kishyr Ramdial -Verified Purchase
02 October 2019

Get extension... save your time!!

I am satisfied with this extension, not only for an excellent functionality but Mageplaza's team also gives good support Regards

Alam Zaib -Verified Purchase
01 June 2019

Great Extention

No problem with that just doing what we want. Its price is much better than the alternatives, without sacrificing features. Another power addition to our productive life

indus valley -Verified Purchase
30 May 2019

Want that lost sale? Get this extension!

The data says it all... Cart abandonment is a problem. The average eCommerce store loses over 75% of its sales to cart abandonment. Some industries experience average cart abandonment as high as 83.6%. Don't be a statistic, get this extension. Simple install, easy config and fantastic customer service. You will not be disappointed.

GOS -Verified Purchase
19 April 2019

Great Extension

This extension is a great tool to follow up with potential customers. It works as it's described on the product page. We really didn't expect that this would increase our conversions rate so quickly. Amazing results!

Kaamastra -Verified Purchase
08 April 2019

Excellent solution

Its strong points are the simplicity and the wide choice of templates already provided (easily customizable). Detailed documentation is available and the support is very helpful.

Simone -Verified Purchase
27 March 2019

Great Extention

This extension is great I managed to increase my sales and with an easy way engage with my customers. Thank you very much for a great product.

Panos -Verified Purchase
28 February 2019

Great extension

No problem with that just doing what we want. Its price is much better than the alternatives, without sacrificing features. Another power addition to our productive life!

BNStudio -Verified Purchase
30 November 2018

Capture your customers!

Abandoned carts are a huge worry especially if you did not optimise your check out process. This extension sends out emails to encourage your customers to check out, so even if 1 out of a 100 follows through this nudge, it would have paid for this extension!

Chapman -Verified Purchase
20 October 2018

Difficulty to Install

You need to get the extra package where Mageplaza will do the installation for you. Otherwise, you need to spend lots of time on it and if you have any questions and create a ticket expect an answer from 24-30 hours.

Vene -Verified Purchase
28 September 2018

Great support!

This module works perfectly just as we wanted it. Price is much better than the alternatives, without sacrificing features. It's completely customizable and trackable. I highly recommended. We started seeing improvements in abandoned cart rates.

mostafa -Verified Purchase
17 September 2018

A good re-marketing solution

This extension is a great tool to follow up potential customers. It works exactly as it's described on the product page. We really didn't expect that this would increase our conversions rate so quickly. Amazing results!

N Pinnath -Verified Purchase
29 August 2018

Good working guys

This is a very easy extension to configure and with a lot of prebuilt functionalities, as the email templates sent to recover the cart. Also, the support team is very quick and efficient. 100% satisfied

MC -Verified Purchase
25 January 2018

Thanks to Mageplaza!

Thanks Mageplaza for providing this amazing extension and for their customer services and for their quick response. I recommend this extension as it will help for increasing customer. it helps to grow your business. I recommend it.

Abd elghany -Verified Purchase
25 January 2018

Great Extension

The extension is great. It helped me recover a great % of my client to come back and make a purchase. I am even more very satisfied with the support they are super responsive and they know what they are doing. I would definitely recommend Mageplaza. Looking forward to purchasing new extensions.

Jason -Verified Purchase
23 January 2018

Amazing Extension!

This extension is very good as it helps to get more customers as it helps with marketing. They provide amazing customer services and quick response. This is the best cost effective from the Magneto 2. I recommend it to have it on your website.

Mohamed -Verified Purchase
13 December 2017

Awesome extension

Before adding this product I had no idea how many carts were being abandoned, and what should be done with that, each cart that is abandoned now is given a chance from this plugin to convert it into a sale, I`m glad I invested in this plugin, I`m a regular at Mageplaza and I`m glad I got this plugin.. another power addition to their product line!

Shayan -Verified Purchase
13 December 2017

Great extension so far

Been using it only for a couple of weeks, it was very easy to setup, detailed documentation throughly enjoyed the process.. also great support as always, I have configured the rules and now waiting for conversions I`m pretty sure it's a very well written extension!

Shayan -Verified Purchase
05 December 2017


Trés bonne application, prix abordable facilité paiement par paypal, grand choix d'application disponible en bref module et service client au top que du bonheur thanks Mageplaza à bientôt hervé

Hervé -Verified Purchase
18 November 2017

Recuperating lost sales has never been easier

Just install, configure the mail templates and schedule. We saw recuperated sales within 24 hours of installing. The built in templates were a little awkward (developers don't speak English as a first language, it appears), but replace with your own language and it was up and running for me in literally 15 minutes. This extension has paid for itself within the first week of using it.

Alex -Verified Purchase
17 November 2017

It reduces cart abandonment

Our online store has some serious problems with cart abandonment as the shipping fee is often high. However, since I had this outstanding extension run in my site, we cut down the cart abandonment rate and the revenues have been recovered quickly. Thanks Mageplaza! Good job!

Gísla Héðinsdóttir -Verified Purchase
31 October 2017

Ready-to-use email templates come in handy

The extension works well, nothing to complain about the service. I think I like some cute pre-made email templates created by Mageplaza. However, I still create some others my own. Good job!

Lottie A. Entrekin -Verified Purchase
27 October 2017

The module is amazing

I installed Mageplaza Abandoned Cart Emails couples of weeks ago and figured out it brings me back many potential customers. Sometimes, I see them adding more items to cart and complete the checkout successfully then, totally satisfied with the extension

Annie Davis -Verified Purchase
19 October 2017

Great Extension

This is a great and very useful extension. Easy to install and setup. This is the best cost effective from the magento market. I recommend this to anyone. Thank you!

Cornel -Verified Purchase

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Use case of Magento 2 Abandoned Cart Email

Use case 1: Bring customers back to checkout with one click

Business goals:

  • Take customers back to their abandoned carts conveniently and quickly

Default Magento technical limitations:

  • There’s no feature in default Magento 2


  • Include a button in the email that takes recipients back to their carts with all items inside.

Use case 2: Reduce cart abandonment with an email chain

Business goals:

  • Configure emails to send to customers after they abandon carts
  • Choose to include an offer in the email or not for the customers.

Default Magento technical limitations:

  • You can't set up an abandoned cart email chain with a default Magento 2 store


  • Allow flexible email chain configuration with a specific time, sender, and email templates.
  • Choose to include personalized coupons in the emails or not.
  • Add a new campaign or delete the old ones with ease.
  • View abandoned cart emails in board form for easy management.

Use case 3: Customize and personalize the cart abandonment message to re-engage with customers

Business goals:

  • Create relevant offers with appealing emails to make customers view abandoned items again and check out.
  • Re-engage with cart abandoners and convince them to view the cart again.

Default Magento technical limitations:

  • There is no option to customize the email appearance or the coupons based on the customers' carts.


  • Provide 5 ready-to-use abandoned cart email templates when you install the extension.
  • If you install AVADA Marketing Automation, there will be more templates and customization options for emails.
  • Configure rules for each coupon inside emails in the backend.
  • Edit a coupon's attributes such as rules, validation time, code length, code format, and more at ease.
  • Customize coupons based on the type of abandoned cart email to be relevant to buyers.

Use case 4: Analyze the emails' performance and improve the cart abandonment offers

Business goals:

  • Keep track of abandoned cart emails' performance.
  • Understand the cart abandonment reasons of consumers and make necessary adjustments.

Default Magento technical limitations:

  • A default Magento store doesn't provide in-depth analysis for cart abandonment.


  • View report on abandoned cart emails like the number of carts, email sent, email error, and successful emails.
  • View report on the store's cart abandonment such as actionable carts, abandoned revenue, abandoned cart rate, recaptured revenue, and more.
  • View report on abandoned products to adjust items on the store.
  • View report on shopping behaviors to make improvements to the checkout process.

All of the feature updates plan and status will be updated as soon as possible in our public Trello.

View Mageplaza Extension Roadmap 2023 ->

Don't see the features you are looking for?

Request feature

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Custom request

Let us know your requirements

Release Notes

  • v4.5.2 (Magento v2.4.x)

    31 July 2023

    • Fixed minor bugs.
  • v4.5.1 (Magento v2.4.x)

    09 May 2023

    • Compatible with Magento v2.4.6.
  • v4.5.0 (Magento v2.4.x)

    08 February 2023

    • Added feature: exclude out of stock & disabled products from email
    • Improved compatible with Mageplaza One Step Checkout
    • Fixed minor bugs
  • v4.4.2 (Magento v2.4.x)

    20 October 2022

    • Fixed bug: email will be still send after recover link is clicked
  • v4.4.1 (Magento v2.4.x)

    27 September 2022

    • Compatible with Magento v2.4.5
    • Fixed minor bugs
  • v4.4.0 (Magento v2.4.x)

    10 August 2022

    • Added notification via SMS and WhatsApp
  • v1.8.0 (Magento v2.3.x)

    10 August 2022

    • Added notification via SMS and WhatsApp
  • v4.3.1 (Magento v2.4.x)

    16 June 2022

    • Compatible with Magento v2.4.4
    • Fixed data error in abandoned cart report table
  • v1.7.1 (Magento v2.3.x)

    16 June 2022

    • Fixed data error in abandoned cart report table
  • v1.7.0 (Magento v2.3.x)

    24 February 2022

    • Display Related/Up-Sell/Cross-Sell Products in Email
    • Added Unsubscribe Link to Email
  • v4.3.0 (Magento v2.4.x)

    24 February 2022

    • Display Related/Up-Sell/Cross-Sell Products in Email
    • Added Unsubscribe Link to Email
  • v1.6.2 (Magento v2.3.x)

    28 December 2021

    • Improve cart board, checkout abandonment report & abandoned product report
    • Fixed minor bugs
  • v4.2.2 (Magento v2.4.x)

    28 December 2021

    • Improve cart board, checkout abandonment report & abandoned product report
    • Fixed minor bugs
  • v1.6.1 (Magento v2.3.x)

    22 November 2021

    • Fixed error send reminder email to Guest
    • Fixed minor bugs
  • v4.2.1 (Magento v2.4.x)

    22 November 2021

    • Compatible with Magento 2.4.3-p1
    • Fixed error send reminder email to Guest
    • Fixed minor bugs
  • v1.6.0 (Magento v2.3.x)

    26 October 2021

    • Added Abandoned Cart Blacklist
  • v4.2.0 (Magento v2.4.x)

    26 October 2021

    • Added Abandoned Cart Blacklist
  • v4.1.0 (Magento v2.4.x)

    21 September 2021

    • added send reminder email to guest
  • v1.5.0 (Magento v2.3.x)

    21 September 2021

    • added send reminder email to guest
  • v4.0.4 (Magento v2.4.x)

    26 August 2021

    • Compatible with Magento 2.4.3
    • Fixed minor bugs

Abandoned Cart Email's Full Features

Abandoned Cart Email for store admins

  • Infinitely build up catchy abandoned cart email chains to catch shopper attention Mageplaza Abandoned Cart Email extension gives store admins ability to create abandoned cart emails unlimitedly with ease to attract more customers.
  • Able to use pre-made email templates With the help of Abandoned Cart Email extension, store admins can use pre-made email templates to quickly generate appealing emails sending to customers.
  • Ability to set time, select sender and template for the email From the admin backend, store admins are able to create emails infinitely with the specific time, sender, and email template.
  • Allows admins to add coupons in an email It is easy for store admins to apply coupons in a particular email and make it personalized for different customers.
  • Easy to delete abandoned cart emails Deleting abandoned cart emails can be done quickly in the backend.
  • Show notifications via SMS and WhatsApp (New)
  • Enables admins to use Google Analytics to keep track the link which brings back shoppers to the shopping carts This module supports Google Analytics which helps admins follow and determine the link which brings back the customers to the abandoned cart.
  • Easy to set coupon rules, coupon code and coupon validation Store admins can easily configure the coupon attributes such as coupon validation, coupon rule, coupon code, etc.
  • Add Related/Up-Sell/Cross-Sell Products to Display in Email Store admins can easily cross-sell and up-sell thanks to the Related/Up-Sell/Cross-Sell Products blocks
  • Add Unsubscribe Link to Emails Store admins can ensure that the emails comply with GDPR compliance by offering the unsubscription option
  • All the process of sending abandoned cart email is easily logged in a grid including email subjects, receivers, coupon codes, sequence number, sending date and email status In the backend, store admins are allowed to view all the essential information about abandoned cart emails via a gird.
  • Allows admins to review the email sent to each individual Abandoned Cart Email extension helps store admin review email sent to each particular shopper.
  • Allows admins to delete emails From the Email Logs grid, store admins can delete the abandoned cart emails with ease.
  • Allows admins to send emails again It is easy for admins to send the abandoned cart emails again, if necessary.
  • Keep updated and review by Overall Report The Overall Reports helps store admins quickly keep track of the overall number of abandoned carts. Moreover, with Detailed Checkout Abandonment Report, store admins can have a clear record of cart abandonment situation and sending email effectiveness.
  • Abandonment Checkout Report with details
  • Abandoned Product Report
  • Shopping Behavior Analysis
  • Upload the image for the label With Order Labels module, the label of each order can be more eye-catching with uploaded images.
    Cart Board
  • Abandoned Cart Email extension is properly compatible with Mageplaza extensions: Google Analytics, SMTP, GDPR, Reports.

Abandoned Cart Email for customers

  • Receive personalized reminders about forgotten shopping carts with a full list of items With the support of the Abandoned Cart Email extension, customers are able to get notified about their abandoned cart.
  • Easy to recover the abandoned cart by a click Customers are easy to recover their carts and complete the checkout.
  • Able to get a coupon as a discount for the abandoned cart Shoppers also receive a coupon as a discount via abandoned Cart Email from the online stores.

Why choose Mageplaza Magento 2 Abandoned Cart Email

Mageplaza provides consistent and customer-centric extensions for your Magento 2 store.

We don't sell products for one time. We provide lifetime solutions which help our customers thrive with their businesses.

innovate exchange partner
mageplaza trustpilot
follow magento coding standard
8 years ecommerce

60-day Money Back

Extensive 60-day money-back period. You love it or get a full refund no questions asked.


Extensive Support Timeframe

Mageplaza provides support 16 hrs/day, 5.5 days/week to guarantee the seamless operation of our extensions on your store.


Install via Composer

Simple installation via composer helps you save time and eliminates technical issues during future updates.


Frequent Updates

Intensive update roadmaps ensure great performance, bug-free, highly compatible, and innovative extensions.