Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

Shopify Plus Benefits - Unlocking Growth In 2024

Welcome to the world of Shopify Plus, where enterprise-level e-commerce meets unparalleled customization and scalability. Designed for medium-to-large businesses, Shopify Plus benefits offer a robust suite of features to empower growth and streamline operations. 

From advanced customization options to dedicated support and strategic guidance, Shopify Plus provides a comprehensive solution for businesses looking to elevate their online presence and drive sales. In this guide, we’ll explore the key benefits of Shopify Plus, its pricing structure, and how to transition to this powerful e-commerce platform.

Understanding Shopify Plus

What is Shopify Plus 

In short, Shopify Plus is an e-commerce platform crafted to support the growth of medium-to-large enterprises. The platform achieves this by providing users with automation and scheduling functionalities. These features, among others, streamline the management of burgeoning sales volumes, fostering operational efficiency.

Within Shopify Plus, an array of functions is available, distinguishing it from the basic Shopify. These include, among others:

– Management of multiple stores

– Access to exclusive support programs

– Unlimited staff accounts

– Integration with a wholesale platform

– Customization of checkout processes

– Expanded API integrations

– Access to dedicated apps

– Utilization of advanced analytics

Shopify Plus facilitates the management of up to nine expansion stores, enabling businesses to scale globally, oversee diverse physical locations, and fulfill various other operational requirements effectively. One notable advantage of Shopify Plus lies in its comprehensive suite of advanced features, essential for ecommerce companies seeking to differentiate themselves by delivering unique and tailored customer experiences.

Shopify Plus Pricing

Shopify Plus Pricing

The pricing system of Shopify Plus is transparent. Typically, Shopify Plus entails a monthly cost of $2,000. Nevertheless, this figure serves merely as a baseline. Should your sales volume be considerably higher or your business needs more intricate, you might incur additional variable fees.

It’s no surprise that there’s a considerable disparity in price between standard Shopify and Shopify Plus. Upon surpassing a monthly sales income of 800,000 dollars, the standard subscription model transitions to a revenue-based model, where Shopify deducts 0.25% of sales value (capped at 40,000 dollars). Additionally, if you opt not to use Shopify Payments, there are supplementary fees associated with credit card transactions.

The precise amount of these fees hinges upon the particulars of your business, which you can thoroughly discuss with a Shopify Plus expert prior to committing to the service. However, these fees do not represent the sole expenses associated with utilizing Shopify Plus. We shall delve into the specifics later in this article, but it is prudent to regard the $2,000 per month as a reliable minimum.

Read more: Advanced Shopify vs Shopify Plus: Which is the better one?

Shopify Plus Benefits

The enterprise-level iteration of Shopify, known as Shopify Plus, boasts many benefits substantiating its premium pricing. Let’s delve deeper into the six pivotal advantages of the Shopify Plus plan.

Advanced Customization and Scalability

Shopify Plus presents enterprises with significant flexibility in customizing their themes, checkout experiences, 404 pages, and branding. Merchants operating on Shopify Plus can make modifications to their stores’ underlying codes.

This level of flexibility empowers online business owners to curate an enhanced shopping environment, leading to increased conversions and ultimately, revenue growth. For instance, under the Shopify Plus plan, users have the ability to personalize the checkout process to align with their individual brand identities.

Enterprise-Grade Performance and Reliability

An enterprise-level e-commerce platform must be equipped with infrastructure capable of accommodating an exponentially growing customer base, increased traffic, and sudden spikes in sales. It should also be prepared to handle complex operations, expanded inventory, and provide robust support, as these factors are vital for the continued existence and operation of the entire business. Shopify Plus has been specifically designed to address these challenges.

The solution lies in a resilient cloud-based infrastructure. According to Shopify, this infrastructure powers over 600,000 merchants and handles 80,000 requests per second at its peak. Built on a cluster of Shopify’s own servers running Docker with the Rails app, it incorporates various AWS features to enhance functionality.

This infrastructure is engineered to be highly resilient, employing measures to manage latency and prevent any single point of failure. To ensure optimal performance, Shopify’s team conducts passive load testing and optimizations by scrutinizing critical components of the platform.

As a result, Shopify Plus reach an impressive uptime of 99.99%. The servers are capable of processing thousands of transactions per minute without impacting the overall performance of your store.

Multi-Currency Selling and Global Expansion

For businesses selling products globally, multi-currency support emerges as a crucial feature. But how does it operate? Upon a customer’s entry to your site from any global location (identified through their IP address), the system automatically discerns their local currency and presents it as the default option for shopping.

Naturally, customers retain full control as they can manually adjust the suggested currency to their preference. This solution not only mitigates customer confusion, fostering a sense of security during the purchasing process, but also eradicates the necessity of paying foreign transaction fees.

Advanced Automation and Workflow Tools

One of the stand out features of Shopify Plus is Shopify Flow. This feature proves particularly beneficial for large-scale stores with substantial teams and intricate workflows. It enables you to automate workflows within your store(s) without the need for coding, ensuring accessibility for anyone, such as your project manager.

By leveraging Shopify Flow, you can automate repetitive tasks within your shop, allowing you to direct your focus towards business growth rather than the burden of remembering every detail.

Examples of automation include:

– Concealing products that are out of stock

– Automatically replenishing supplies when their levels are low

– Identifying high-risk orders to mitigate fraud

– Offering rewards to high-spending customers

– Reviewing orders

– And numerous other tasks

With Shopify Flow, your store will operate seamlessly, akin to a Swiss watch. Furthermore, you can continually establish new automations as your business evolves or undergoes changes.

Dedicated Support and Strategic Guidance

Shopify Plus Benefits

Shopify is famous for its excellent customer service. While standard Shopify provides free access to various contact channels such as phone, email, or live chat, Shopify Plus elevates the support options to the next level.

To begin with, Shopify Plus offers a dedicated account manager available to assist you 24/7 with any issues or inquiries about your store. They can aid you in configuring personalized options or integrating your shop with external services.

Furthermore, there’s the Merchant Success Program, designed to assist you in setting up your business and launching your Shopify store. Additionally, you may be eligible for the Shopify Partners Program, granting access to field experts such as designers, photographers, developers, and marketers who can contribute to the growth of your business throughout your Shopify journey.

Last but not least, Shopify Plus provides access to the Shopify Plus Academy, offering a wealth of content on various ecommerce strategies and tactics through self-guided courses.

As evident, Shopify offers extensive opportunities for its Plus merchants – not only in terms of knowledge but also by providing real people who can serve as an extension of your in-house team.

Lower transaction fees

One common grievance among standard Shopify users pertains to transaction fees. The platform charges transaction fees on merchants who opt not to utilize Shopify Payments as their payment gateway.

However, for Shopify Plus enterprises, these fees are reduced to 0.15% per transaction, compared to the rates ranging between 0.5% and 2% for subscribers of other plans.

Unlimited bandwidth

Equipped with the robust Shopify Plus plan, merchants bid farewell to bandwidth constraints. As their businesses flourish and expand, it becomes imperative to select a platform capable of accommodating large-scale volume and high traffic, making Shopify Plus the optimal choice.

The Shopify Plus plan boasts the capability to manage up to 500,000 hits per minute and facilitate up to 6,000 checkouts per minute. Such functionality guarantees the smooth operation of online stores even during peak hours, such as Black Friday.

Unlimited Staff Accounts

For a rapidly expanding business, the ability to swiftly onboard staff members is crucial for them to excel in their respective roles. This undertaking is inherently challenging, particularly in the absence of IT-related issues. However, with the standard Shopify plan limiting staff accounts to only five, encountering such challenges becomes inevitable. Hence, for businesses experiencing rapid growth, the unlimited staff accounts offered by Shopify Plus are indispensable.

A broader audience

In the contemporary landscape, consumers are spread across multiple platforms and channels, underscoring the importance of integrating diverse channels to expand the customer base and augment revenue.

If your sales extend to platforms like eBay, Etsy, Pinterest, and others, Shopify Plus affords you the capability to seamlessly integrate them, thereby fostering a cohesive online presence.

By unifying various sales and marketing channels, online business owners can effectively target a broader audience, streamline backend operations, and optimize sales performance.

Shopify Plus Fraud Protection

The potential for fraud not only jeopardizes your business revenue but also undermines the trust of your customers. Given the significant risks associated with fraud, Shopify Plus offers robust fraud protection measures that warrant consideration for your business. With Shopify Plus, you have the capability to establish workflows aimed at promptly detecting and halting suspicious transactions, thereby saving you time, money, and alleviating concerns.

Shopify Plus POS

Engaging with customers in-person and adapting to a new physical location present significant challenges when transitioning your online business into the real world. However, one aspect that should not pose a challenge is your Point of Sale (POS) system.

Shopify Plus POS seamlessly unfolds all the advantages of Shopify’s online platform to a brick-and-mortar store. Leveraging Shopify’s POS tools, you can integrate your online and physical stores, synchronizing them with the same databases and inventory management systems. These integrations facilitate a smoother transition from online to physical retail operations.

When to upgrade to Shopify Plus?

When to upgrade to Shopify Plus?

After sharing several benefits of Shopify Plus, you may wonder whether you should upgrade your plan. Here are a few things to consider.

  1. Revenue: Shopify Plus caters to high-revenue merchants, typically those consistently exceeding $1 million annually. Assess whether your business aligns with this threshold, as investing in Shopify Plus without substantial revenue may pose financial risks.
  2. Customization: If your business demands extensive customization capabilities for crafting distinctive shopping experiences, Shopify Plus may be the solution. This plan grants access to underlying code, empowering advanced customization options for checkout processes, marketing strategies, and overall layout enhancements.
  3. Business Type: For enterprises operating in both B2B and direct-to-consumer (DTC) realms, Shopify Plus offers tailored features catering to B2B sales dynamics. These include customizable product and pricing structures, quantity regulations, and flexible payment terms.

Explore more: Upgrade to Shopify Plus: All You Need to Know!

Successful case studies using Shopify Plus

Let’s examine the success stories of Shopify Plus users to gain tangible insights into the platform’s capabilities.



Leading our showcase is Allbirds, a prominent Shopify Plus store renowned for its commitment to sustainable products. Specializing in comfortable, minimalist footwear crafted from eco-friendly materials like merino wool and eucalyptus tree fibers, Allbirds exemplifies ethical commerce in action.

Harnessing Shopify Plus’ robust features, Allbirds has elevated its conversion game. Leveraging tools such as smart inventory management and advanced ship-to-customer technology, the brand ensures seamless operations. Moreover, by equipping its personnel with Shopify Plus POS, Allbirds has streamlined checkout processes, enhancing customer experience. This strategic integration has facilitated the expansion of Allbirds’ footprint to encompass 59 retail locations worldwide, underscoring the platform’s capacity to support scalable growth.



Enter Aloha, a pioneering brand in the realm of plant-based nutrition, offering a diverse array of protein powders and beverages. From protein shakes to smoothie mixes and fitness supplements, Aloha’s product range caters to health-conscious consumers seeking nourishment from sustainable sources.

At the heart of Aloha’s offerings lie premium, ethically sourced ingredients, including pea protein, coconut milk, and monk fruit. With certifications ranging from USDA Organic to non-GMO, vegan, and Fair Trade, Aloha exemplifies a commitment to quality and integrity in every sip.

Following a website redesign powered by Shopify Plus, Aloha witnessed an extraordinary surge in sales, catapulting its growth by over 280%. This remarkable achievement positions Aloha at the forefront of Shopify’s success narratives, showcasing the transformative potential of the platform for businesses in the wellness sector.



Introducing BlendJet, the visionary brand behind portable, rechargeable blenders designed for the modern lifestyle. Perfect for crafting health shakes and smoothies on the move, BlendJet’s innovative blenders redefine convenience and nutrition on-the-go. Additionally, BlendJet offers a treasure trove of smoothie recipe guides, enriching the culinary journey of its customers.

In the dynamic realm of e-commerce, reliability is paramount, especially during high-traffic events like Black Friday. With Shopify Plus as its cornerstone, BlendJet navigates these peaks with ease. Boasting a plethora of app integrations and customizable features, Shopify Plus ensures seamless operations, free from crashes or disruptions, even amidst surging demand.

Shopify Plus has helped the store experience 100% year-over-year growth since launching in 2018.


In conclusion, Shopify Plus represents a game-changer for businesses seeking to scale their ecommerce operations. With its advanced customization capabilities, enterprise-grade performance, and dedicated support, Shopify Plus provides the tools and resources necessary to thrive in today’s competitive landscape. 

Whether you’re looking to expand globally, automate workflows, or enhance the customer experience, Shopify Plus offers a solution tailored to your needs. Make the leap to Shopify Plus and unlock the full potential of your ecommerce business.

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A data-driven marketing leader with over 10 years of experience in the ecommerce industry. Summer leverages her deep understanding of customer behavior and market trends to develop strategic marketing campaigns that drive brand awareness, customer acquisition, and ultimately, sales growth for our company.
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