Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

Shopify Navigation: 8 Tips to Optimize Your Online Store

The navigation bar plays an important aesthetic role in websites and provides information for customers to find easily. In particular, navigation greatly influences stores operating online on e-commerce platforms like Shopify.

A website with good navigation will help visitors find what they want and also assist search engines in crawling. As a result, your Shopify store will have higher conversions and increased customer visibility. The article below will highlight some features of Shopify navigation and tips to help you optimize your sales website.

What is Shopify navigation?

Shopify navigation is building links within a website to help connect pages. The main purpose of web navigation is to help users easily find the content on your website.

Shopify navigation refers to how the menus and links are organized in a Shopify online store. It involves creating a structured and user-friendly system that helps visitors easily navigate the website, find products or information, and make purchases.

Shopify navigation on a website

Shopify navigation usually includes:

  • One or more navigation bars are divided into small groups with many different options.
  • There are diverse designs of blocks, fonts, and icons.
  • All options will be displayed in parallel, helping users not choose the same category or have to navigate down.

Creating an intuitive and well-organized navigation structure is crucial for providing a positive user experience in an online store. It helps customers quickly find what they are looking for, encourages exploration, and can contribute to increased sales and customer satisfaction.

Features of good Shopify navigation

Good Shopify navigation is essential for providing a positive user experience and ensuring visitors can easily find the information or products they seek. Besides, it also brings a lot of benefits for your Shopify store.

  • User guidance: Shopify navigation helps users find items, information, and other relevant material by guiding them across the website. Clear and straightforward navigation reduces confusion and improves the user experience overall.
  • Product discovery: Effective navigation makes it easier for users to find things. It categorizes and collects products, making it easy for users to browse and explore various offerings.
  • Enhancing accessibility: Navigation features improve the usability of your online store. This involves providing alt text for images, assuring keyboard navigation, and applying other accessibility requirements to accommodate disabled people.
  • Promotion and marketing: Navigation can be used to promote products. Featured collections, on-sale items, or new arrivals might be highlighted in the main menu or homepage to draw visitors’ attention.
  • Streamlining the checkout process: A well-organized navigation system helps speed up the procedure. Users should be able to effortlessly access their shopping cart, move to checkout, and complete the purchase without encountering any needless complications.
  • Building trust and credibility: Consistent and user-friendly navigation contributes to your online store’s overall professionalism and credibility. Visitors are more likely to trust and interact with a website that is simple to use.
  • Search engine optimization (SEO): Properly designed navigation can help with SEO. Search engines prefer websites with clear and hierarchical structures because they are easier to index and rank.
  • Mobile responsiveness: The navigation must be responsive as more people browse websites on mobile devices. Shopify themes are designed to deliver a consistent experience across several screen sizes, ensuring mobile and tablet usability.
  • Highlighting special offers: Navigation might highlight special offers, discounts, or time-limited promotions. This can entice visitors to investigate these offerings, perhaps increasing purchases.
  • Reducing bounce rate: A well-organized navigation structure can help lower bounce rates by keeping visitors interested. If consumers can easily find what they want on a website, they are more likely to stay and explore more.
  • Adaptability to changes: The Shopify navigation system enables simple modifications and revisions. Menus can be changed, new categories added, or the layout adjusted as product offers or business needs change.
  • Analyzing customer behavior: Shopify offers analytics tools to businesses to track user behavior, including navigation trends. This information can be used to understand better how users interact with the site and make informed decisions about improving it.
Navigation helps Shopify stores to analyze customer behavior

Shopify navigation serves a variety of purposes, including user assistance, product discovery, marketing, establishing credibility, and technical aspects like SEO and mobile friendliness. A well-designed navigation system contributes significantly to an online store’s success by creating a positive and efficient user experience.

Types of Shopify navigation

Shopify offers various navigation options to help merchants customize and organize their online stores. Here are some key types of navigation in Shopify:

  • Main navigation menu: The main navigation menu is usually found at the top, containing the main links of the website. It comprises important categories such as Home, Shop, and Collections. The Shopify admin panel allows you to alter the main menu.
  • Dropdown menus: A drop-down menu is a menu that consists of a list of sub-items. This enables a hierarchical grouping of categories and subcategories, which aids visitors in navigating the store’s offers.
  • Link lists: Link lists are customizable collections of links that may be added to different sections of a Shopify store. Merchants can develop link lists for the footer, sidebar, or other sections to provide more navigation alternatives beyond the main menu.
  • Collection navigation: Collections are sets of products that have similar characteristics. Collection pages can be created by merchants and placed on the main menu or as links within dropdown menus, allowing users to browse products by category.
  • Featured product sections: Merchants can emphasize specific products or collections by creating sections on their homepage or other sites. This type of navigation directs customers to important items or specials.
  • Image and text links: Image and text links to various sections of a merchant’s store can be included. These hyperlinks can direct you to product pages, collections, blog entries, or relevant information.
  • Breadcrumb navigation: Breadcrumbs are links that show the user’s journey from the homepage to the current page. This can help users comprehend their location within the structure of the site.
  • Sidebar navigation: Some Shopify themes enable the addition of a sidebar with additional navigation links, filters, or sorting options, especially on collection or product pages.
  • Mobile navigation: Given the popularity of mobile browsing, Shopify themes frequently include responsive designs that adjust to smaller screens. Mobile navigation may consist of a collapsible menu (hamburger menu) for a cleaner and more efficient presentation on smartphones.
  • Footer navigation: The footer of a Shopify store often contains important links, such as those for contact information, policies and other services. It may also have quick connections to important pages or collections.

Shopify has an easy-to-use interface that allows merchants to adjust the navigation of their stores. The choices can vary depending on the selected theme and any further customization or apps utilized.

Tips to Optimize Your Shopify Navigation

Optimizing your Shopify navigation is crucial for providing customers with a seamless and user-friendly experience. You can use some tips below for navigation optimization.

Use logical bars and site layout

Shopify navigation with suitable color and layout

Creating a logical and user-friendly navigation bar and site layout is essential for ensuring visitors can easily find what they want on your Shopify store.

An eye-catching website with outstanding design can help your website attract many users and leave a certain impression on them. However, this is not the decisive factor to help users have a good experience on the website and create conversions. Because a website, no matter how beautiful, has too much information and is not arranged logically, users will quickly leave the website due to information overload.

Therefore, building a highly user-friendly Shopify navigation is extremely important. You can comply with the following website design criteria:

  • Color: You should not use too many colors for your website. If your website uses many colors, the total number of colors on the website should not exceed 5.
  • Font style: A website has a large amount of text, so just like color, you should choose simple, easy to read, and not too curvy or sophisticated. In particular, a website should not have more than 3 font styles on the page. At the same time, to optimize and highlight, the color of the text needs to contrast with the background color to help users easily read the information.
  • Graphics: Don’t just add random graphics; only use them when they will aid the user in completing a task or carrying out a specified purpose.
  • Navigation bar: Include a “Home” link in the navigation bar to allow users to return to the main page from any location on the site. Organize menu items in a logical order. Typically, start with broad categories at the beginning and move towards more specific subcategories.
  • Site layout: Place elements such as product categories, featured products, and promotions in logical positions on the homepage and other key pages.

Remember that the key is to create a navigation and site layout that aligns with your brand, serves your users’ needs, and provides a smooth and intuitive experience. Regularly review analytics data to understand user behavior and make adjustments accordingly.

Invest in mobile-friendly responsive design

Shopify mobile navigation design

Investing in a mobile-friendly responsive design is crucial for the success of your Shopify store. With an increase in the amount of people using mobile devices to visit websites, providing a seamless and optimized experience across various screen sizes is essential.

Smartphones or tablets are becoming more popular with customers. By having a responsive design, you cater to a large and growing audience that prefers mobile browsing.

Statista reports that up to 48% of website visits are from mobile devices or tablets. According to research, up to 93% of users leave a website immediately when it doesn’t display properly on their device. Therefore, to increase user experience, your website must be compatible with many different devices.

In addition, Google prioritizes mobile-friendly websites in search rankings. A responsive design can positively impact your SEO, helping your store raise its recognition. It also ensures that your website looks and functions well on all devices. This improves the user experience as a whole, raising engagement and increasing conversion rates.

A responsive design allows you to maintain consistent branding across different devices. This ensures that your brand identity, including logos, colors, and messaging, remains resilient to the screen size. Responsive design adapts to various screen sizes, resolutions, and orientations. This flexibility means your website will look and function well on the wide range of available devices.

Besides, many users will leave a website if it is not mobile-friendly. A significant portion of social media activity occurs on mobile devices. A mobile-friendly design ensures that users clicking on links from social media platforms have a positive experience.

Investing in a mobile-friendly responsive design is essential to creating a modern and user-centric online store. Shopify themes are designed to be responsive, but it’s important to regularly test and optimize your site for different devices to ensure a consistently excellent user experience.

For a seamless customer experience and to keep your online business credible, you must fix broken links in your Shopify navigation. If users encounter this situation often, they will shop at another store. Therefore, this is an important feature to fix in Shopify navigation.

Specifically, you can apply the following options to fix broken links in Shopify:

  • Identify broken links: Regularly check for broken links using website auditing tools or online link checkers. You can make advantage of resources such as Shopify apps with link monitoring capabilities, broken link checkers, and Google Search Console.
  • Review navigation menus: Go through your main navigation menu and any dropdown menus to identify links that may be broken. Check links to pages, collections, products, or external websites.
  • Update or remove broken links: For each broken link identified, update the link with the correct URL if the content has moved. If the content is unavailable, consider redirecting to a relevant page or removing the link altogether.
  • Update URL redirects: If you have moved or renamed pages, products, or collections, use URL redirects to ensure that users are automatically directed to the new location. Shopify allows you to set up redirects in the ‘Online Store’ settings.
  • Update external links: If your navigation includes links to external websites, ensure those links are still valid. If the external website has moved or is no longer accessible, update or remove the link.
  • Check footer links: Review the links in your website, as they often contain important information. Ensure links to policies, contact information, and other essential pages work correctly.
  • Test mobile navigation: Don’t forget to test the mobile version of your website. Check that all navigation elements, including dropdown menus, function properly on mobile devices.

Embrace social sharing buttons and practices.

Social sharing on Shopify navigation

Embracing social sharing buttons and practices on your Shopify store can significantly enhance your online presence, increase brand reputation, and drive traffic to your site. Here are some tips on how to effectively incorporate social sharing:

  • Add social sharing buttons: Integrate social sharing buttons prominently on product pages, blog posts, and other relevant content. Shopify allows you to include these buttons easily through your theme settings or third-party apps.
  • Choose relevant social media platforms: Pay attention to social media channels that correspond with your target audience. Include buttons for popular platforms like Facebook, Twitter, Instagram, Pinterest, and others relevant to your niche.
  • Optimize button placement: Place social sharing buttons in visible locations on your product pages, such as near product images or descriptions. Also, consider adding buttons to other high-traffic areas like the shopping cart or checkout confirmation page.
  • Utilize open graph tags: Implement open graph meta tags on your product pages. It helps control how your content appears when shared on social media platforms, providing a more visually appealing representation.
  • Enable social login: Users can log in or create accounts using their social media credentials. This streamlines the registration process and makes it easier for users to share content directly from their accounts.
  • Create shareable content: Craft compelling and shareable content. Whether it is product descriptions, blog posts, or images, focus on creating content your audience will find valuable and want to share with their networks.

Pay attention to the user’s habits

A big challenge in Shopify navigation is balancing uniqueness with your expectations while making it easy for users to use your site. Because most users, when browsing the web, have specific conventions because of many years of habits. These conventions include:

  • Place the main navigation at the page’s top (or left).
  • Place the logo at the page’s top left (or center).
  • Make the logo clickable so it always brings visitors back to the homepage.
  • Some links and buttons change color/appearance when you hover over them.
  • Use the shopping cart icon on an e-commerce site. This icon also has a number badge representing the number of items in the cart.
  • Make sure the images have buttons and sliders so users can click to view the images manually.

Organize products well

Portfolio Gallery helps to organize products on Shopify navigation

Product organization in your Shopify navigation is essential to delivering a satisfying user experience and assisting users in finding what they’re looking for quickly. Below are steps to help you distribute products on the navigation bar more scientifically:

  • Start by creating clear and distinct product categories. Think about how your customers naturally group products and organize these into main categories.
  • Utilize Shopify’s dropdown menus to organize subcategories under main categories. This helps prevent clutter in the main navigation while allowing users to access specific product types easily.
  • Consider featuring popular or seasonal collections directly in the main navigation. This draws attention to key product lines and encourages exploration.
  • Organize products based on their type, usage, or theme. For example, you might have categories like “Casual Wear,” “Workout Gear,” or “Seasonal Collections.”
  • Implement filters and sorting options on collection pages to allow users to refine their product selections. This is especially important for stores with a large inventory.
  • Leverage product tags and attributes to provide additional information about products. This can be useful for creating dynamic collections or organizing products based on specific criteria.
  • Create a section in your navigation to highlight new arrivals or best-selling products. This helps users discover popular items and stay informed about the latest additions to your store.
  • If relevant, organize products based on price ranges. This can help users quickly find products that fit within their budget.
  • If your store carries products from multiple brands or designers, consider organizing products by brand. Customers with particular brand preferences may find this extremely helpful.

Remember that the goal is to make the product discovery process intuitive and enjoyable for users. Organizing your products logically and providing clear navigation paths will enhance the overall user experience and increase the likelihood of conversions.

Create submenus and dropdowns

Creating submenus and dropdowns in Shopify involves utilizing the navigation features provided by the platform. Here is a step-by-step guide on how to create submenus and dropdowns for your Shopify store:

  • Log in to your Shopify admin account.
  • From your Shopify admin dashboard, go to “Online Store.”
  • Under “Online Store,” click on “Navigation.”
  • Identify the menu to which you want to add submenus or dropdowns. 
  • Add menu items that will serve as your main navigation links. 
  • To create submenus or dropdowns, slightly drag and drop the menu items to the right under the parent item. 
  • Click on each submenu item to customize its title and link. You can link submenus to collections, products, pages, or external URLs.
  • After making changes, use the “Preview” button to see how the menu will appear on your storefront.

You can quickly build submenus and dropdowns in Shopify by following these instructions, allowing you to manage your navigation structure and improve the general usability of your online business.

Implement AI Chatbot

Integrating an AI chatbot into your Shopify store’s navigation can enhance customer engagement, provide real-time assistance, and streamline the shopping experience.

  • Choose a chatbot platform or service that integrates seamlessly with Shopify. Some popular options include Shopify Chat (Shopify’s built-in chat feature), Tidio, or Chatbot Apps on the Shopify App Store.
  • After choosing the right platform for your store, you can install and set up the chatbot app selected through the Shopify App Store.
  • Follow the app’s installation instructions, which typically involve connecting your Shopify store to the chatbot platform.
  • Configure the chatbot’s settings within the app dashboard. Customize the chatbot’s appearance, behavior, and other preferences to align with your brand and customer service strategy.
  • Define the conversation flows and responses that the chatbot should provide. Consider common customer queries related to product information, order status, shipping details, and other frequently asked questions.
  • Ensure that the chatbot is integrated with your Shopify store’s data. This may involve connecting the chatbot to your product catalog, inventory system, and order management to provide accurate and up-to-date information.

Remember that the success of your AI chatbot installation depends on continuous monitoring, optimization, and responsiveness to consumer requests. Evaluate the chatbot’s performance regularly and make changes to improve the overall customer experience.

Common issues on Shopify navigation

Page unresponsive on Shopify

While Shopify is a robust platform, like any system, it can encounter common issues related to navigation. Here are some common issues you might face with Shopify navigation

  • Unresponsive or slow navigation: Optimize your images, use a responsive theme, and minimize the use of third-party apps that may impact performance. Consider a content delivery network (CDN) for faster loading times.
  • Mobile responsiveness problems: Choose a mobile-responsive theme, test your navigation on various devices, and adjust styles using media queries if needed.
  • Issues with mega menus: Verify that your theme supports and configures them correctly. Consider checking for theme updates or using a third-party app for mega menu functionality.
  • Inconsistent design: Maintain a consistent design throughout your store. Use the theme settings to control fonts, colors, and styles, ensuring a cohesive look and feel.

Regularly analyzing your Shopify store, running tests, and remaining up to speed with the newest theme and app versions may assist you in identifying and addressing navigation issues as soon as possible. Furthermore, Shopify’s help and community forums are excellent resources for resolving common issues.


Surely, with our information above, readers will better understand what a Shopify navigation bar is and the most effective way to improve website navigation. This extremely useful tool helps your store impress and retain customers longer. You can apply our suggestions above to optimize the Shopify navigation better.

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Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
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