How to Create & Send a Shopify Email Newsletter: A to Z Guide

Did you know that email marketing has an average return on investment (ROI) of $36 for every $1 spent? An engaging and effective email newsletter can help you improve brand awareness and increase revenue. If you have a Shopify store and want to promote your products, increase conversion rates, follow our comprehensive article to learn how to harness the power of email newsletters for your online business.

Learn about Shopify Email Newsletter?

A Shopify email newsletter is a marketing email that an online retailer using the Shopify platform sends to a list of subscribers or clients. Usually, the purpose of this kind of email is to inform, engage, and promote goods and services to the recipient audience. 

Shopify email newsletters are a vital component of an e-commerce marketing strategy, as they allow businesses to communicate with their customers, showcase new products, share updates, and encourage repeat purchases.

There are 3 common types of email newsletter:

• Informational newsletters:
  • Purpose: To provide valuable and relevant information to the recipients.
  • Include:
    • Industry news and updates
    • How-to guides and tutorials
    • Tips, best practices, and advice
    • Curated content such as articles, videos or blog posts
    • Company news, updates, or announcements
• Promotional newsletters:
  • Purpose: To advertise goods, services, deals or occasions to customers.
  • Include:
    • New product or service announcements
    • Sales, discounts, and limited-time offer
    • Product recommendations and reviews
    • Call-to-action buttons and links
    • Customer testimonials and success stories

• Transactional newsletters:
  • Purpose: To maintain clear and reliable communication with customers. (This type of email newsletter is triggered by a specific action or event, usually related to a customer’s interaction with your website or online store).
  • Include:
    • Order confirmations
    • Shipping and delivery notifications
    • Password reset emails
    • Account activation or welcome emails
    • Abandoned cart reminders

Each type of email newsletter has its own way of development. Understanding these common types can help businesses effectively reach their target audience and accomplish specific marketing objectives, whether by providing information, driving sales, or enhancing the customer experience.

What are the Benefits of Using the Shopify Email Newsletter?

Using the Shopify email newsletter feature offers various benefits for e-commerce businesses looking to enhance their marketing efforts and connect with customers. Here are some of the key advantages:

• User-Friendly Design Tools: Both novice and expert users can easily navigate Shopify’s drag-and-drop email editor. Without extensive design or coding knowledge, you can create newsletters that look professional and appealing.
• Cost-Effective: Shopify Email is typically more cost-effective than using third-party email marketing platforms, especially for businesses with smaller subscriber lists. This can result in cost savings for your business.
• List Segmentation: Segmenting your email list according to customer behavior and preferences is possible with Shopify. This makes it possible for you to send extremely focused content to particular subscriber groups, boosting engagement and the relevancy of your newsletters.
• Brand Consistency: Using the branding components of your store, such as logos, colors, and styles, in your newsletters will help you keep your brand consistent.
• Analytics & Reporting: Shopify offers comprehensive analytics and reporting capabilities that let you monitor the effectiveness of your email marketing campaigns. Open rates, click-through rates, conversion rates, and other important metrics can be tracked to evaluate the success of your newsletters and help you make informed decisions for upcoming campaigns.
• Mobile Responsiveness: Shopify Email templates are designed to be mobile-responsive, ensuring that your newsletters look good and function properly on various devices, including smartphones and tablets.

Making good use of Shopify’s email newsletter feature can help your e-commerce business succeed by increasing sales, boosting client interaction, and strengthening your brand’s online visibility. Email marketing is made easier to use and more affordable for companies of all kinds.

How to Create a Shopify Email Newsletter?

In this section, we’ll show 4 simple steps to create a Shopify email newsletter. This guide is implemented using the Avada Email Marketing & SMS app – a 4.9-rating app on Shopify. This app offers a free pricing plan, so you can easily create a Shopify email newsletter according to your preferences. 

Step 1: Choose the template

Start by launching the Avada Email Marketing & SMS app within your Shopify admin dashboard.

Select a ready-made email template from the template collection within the app. Choose a template based on what kind of content you want to include in your newsletter as well as your brand and style. Avada provides a selection of editable template options.

Step 2: Edit content using Avada Email Marketing & SMS app

After selecting your template, use the app’s intuitive editor to customize the content of your newsletter. You can add and modify text, images, product recommendations, and any other elements you wish to include. Avada provides a user-friendly interface with drag-and-drop functionality, making it easy to create and edit your newsletter content.

Step 3: Setting sender & subject

• Configure the sender’s information, including the sender’s name and email address. Ensure the sender’s information is recognizable and associated with your brand to enhance email deliverability.
• Craft a compelling subject line for your newsletter. The subject line is critical in getting your recipients to open the email. Ensure that it is engaging and relevant to your content.

Step 4: Review & send

• Before sending your newsletter, review it to ensure that all elements, including text, images, and links, are correct and functional.
• To ensure that the email looks and works as intended, send a test copy to yourself or other team members.
• You can set the send time and date once you are happy with the newsletter’s appearance and content. Additionally, you can decide whether to send the email right away or at a particular time that fits in with your marketing plan.

Following these four steps, you can efficiently create and send a Shopify email newsletter using the Avada Email Marketing & SMS app. This app simplifies the email marketing process and allows you to reach your audience with engaging content, optimized for better open and click-through rates.

Read more: How to Edit Order Confirmation Email in Shopify

Examples of Successful Shopify Email Newsletter

Chubbies Shorts

Their newsletter is known for its humor, quirky tone, and creative use of visuals. They often include witty anecdotes, funny product descriptions, and humorous images that resonate with their target audience. They also leverage user-generated content and social media to create a sense of community and engagement.

Death Wish Coffee

Their newsletter focuses on storytelling and building a brand identity. They share the story behind their coffee, their unique brewing process, and the experiences of their customers. They also use strong visuals and bold language to convey their brand personality and create a sense of excitement.

Beardbrand

Their newsletter is centered around educating and empowering their audience. They offer grooming tips, beard care advice, and style guides. They also share customer stories, product reviews, and behind-the-scenes insights to foster a loyal community. Their newsletter design is clean and simple, emphasizing the content and the message.

Conclusion

Selecting the right frequency and format, and creating captivating headlines, are essential steps that keep your subscribers engaged. Consistency is the linchpin of anticipation, and a well-crafted subject line is your key to the inbox. 

We’ve also stressed how important it is to provide your readers with relevant, high-quality content that enhances their lives. Not only will informative, entertaining, and educational content draw viewers in, but it will also foster loyalty and trust.

The newsletter is more than just an email; it’s an opportunity to communicate, inspire, and ultimately, achieve your marketing goals. By adhering to the principles outlined in this article, you are well-equipped to create newsletters that captivate your audience, spark engagement, and drive your business forward.