Shopify TikTok Ads | Steps To Begin Your TikTok Advertising

Sam Nguyen avatar
Sam Nguyen Last updated: April 01, 2024
Shopify TikTok Ads

Overview of the collaboration between TikTok and Shopify

In the autumn of 2020, a groundbreaking collaboration was formed between Shopify and TikTok for Business. This initiative supported the #Shopblack Hashtag Challenge to propel black-owned businesses into the spotlight. Through this partnership, Shopify retailers gained access to the TikTok Pixel tool, enhancing their ability to monitor and understand the effectiveness of their advertising efforts on the TikTok platform.

Additionally, TikTok has simplified the art of content creation, providing a suite of user-friendly tools such as short video templates. To further encourage merchants to dive into advertising, TikTok extends trial credits to them, allowing a risk-free opportunity to evaluate the impact of their marketing campaigns before fully committing their resources.

Shopify TikTok Ad: Simple steps to create your first ads

Step 1: First things first, set up a business account to use TikTok Ads Manager

To use TikTok's Ads Manager, you'll need to make a business account. Here’s how to do it:

  • Go to this link to start making your TikTok business account.
shopify tiktok ads
  • Type in your email and password where it asks.
shopify tiktok ads
  • After you sign up, you'll get an email with a code to confirm you signed up. Check your email, get the code, and put it in to finish making your account.
shopify tiktok ads
  • Once your business account is ready, add all the important details about your business.
shopify tiktok ads
  • Remember to enter your payment details too. You can pick to pay automatically or by yourself.
shopify tiktok ads
  • Now, with your TikTok business account set up, you're all set to make your first TikTok ads.
shopify tiktok ads

Step 2: Next, you need to integrate your Shopify store with TikTok Ads

Now, you must connect your Shopify store with the TikTok app.

To add TikTok to your Shopify store, just search for "TikTok" in your Shopify Admin Dashboard. Here's what to do next:

After you install it, you'll see the TikTok channel on the left side of your Shopify Admin Dashboard. Click "Connect" to link your TikTok For Business account to your Shopify store.

You'll then see a page where you can either stick with your current TikTok account or switch to a different one using the "Switching User" option. Hit "Connect" to tie your Shopify store with the TikTok app.

Once you're connected, the TikTok Business Dashboard will come up, giving you the tools to manage your business account on TikTok and finish setting it up with your store.

Use TikTok's Ad Manager to decide where and how your ads will show up in the app. This is what they call "placement."

Step 3: Then log into TikTok Ads Manager

Shopify TikTok Ads

Although TikTok is used mainly on mobile devices, it’s better to manage your ads on a desktop. Go to ads.tiktok.com and log in with the new business account you've set up to access the Ads Manager.

Step 4: Decide what you want your ads to achieve

Shopify TikTok Ads

In the Ads Manager, choose Simplified Mode to see four types of campaign goals:

  • Increase traffic: Good for drawing people to your store or getting soft leads like email sign-ups.
  • Boost community interaction: Helps grow your TikTok following, great before launching a new product.
  • Generate leads: This gets you info from interested people for follow-up and engagement.
  • Drive conversions: This aims to get more actions on your website, like sales or sign-ups.

Step 5: After that, pick the people you want to see your ads

Pick who will see your ads in the TikTok Ads Manager. You can let TikTok decide with "Automatic audience" or pick your own with "Custom audience," targeting users by gender, age, language, and location. A slider will show you how big your audience could be.

Shopify TikTok Ads

You can also target based on interests. For example, target "coffee" or "beauty" if you sell skincare. This way, your ads reach people interacting with similar content on TikTok.

Then, decide if you want your ads just on TikTok or also on Pangle, which the manager says is a "global premium publisher network."

Shopify TikTok Ads

Step 6: Now, figure out how much you want to spend and when your ads should run

Now, set your budget and schedule. The smallest daily budget is $5, and you can spend a minimum of $70 for your entire campaign. Decide how long to run your campaign, or leave it open-ended and stop it when you’re ready.

Shopify TikTok Ads

Step 7: It’s time to get creative—make your ad

Shopify TikTok Ads

Creating your ad involves choosing or uploading a video, adding a caption, and a call-to-action button like "Shop Now" that links to your site. Keep these tips in mind:

  • Stick to TikTok's rules for vertical videos.
  • Make sure the caption doesn't cover text.
  • Your ad should feel like the natural content on TikTok.

Watching the 'For You' page helps you understand how other brands do their ads.

Step 8: Finally, send off your ad to TikTok

Click "Submit" for your ad to be reviewed. Once it's approved, your ad is live! Keep an eye on how it's doing to see what works and to plan better for the next time.

Ready to try it? Dive into TikTok Ads Manager and launch your campaign!

Cost of running TikTok Ads

TikTok's in-app ads are straightforward, offering the option to start with a daily budget of only $5. This allows you to increase visibility as your budget grows, but it's also adaptable to smaller spending plans.

For those with more experience in marketing, TikTok provides extra features that are more customizable. However, if you're new to this, you can keep things simple. The amount you spend on your ads should align with your overall marketing budget and your goals across different platforms.

In conclusion

Linking Shopify with TikTok gives businesses a simplified way to connect with more people on one of the world's rapidly expanding social media networks. With tools that simplify ad creation, targeting, and tracking, Shopify shop owners can tap into TikTok's huge audience to boost their store visits and sales. This collaboration can significantly increase a business's online visibility and sales opportunities.

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Sam is the CEO & co-founder of Mageplaza, a company established to support Magento merchants with different powerful tools and resources. Sam Nguyen is also the CEO & founder of Avada Commerce, an e-commerce solution provider headquartered in Singapore – aiming to support more than a million online businesses to grow and develop.