How to integrate Marketo with Magento 2 via Zapier

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It’s important to know how to integrate Marketo with Magento 2. In this post, we will help you learn it. Remember marking this tutorial to apply for your Magento 2 store.

Marketo is a software marketing automation platform based on SaaS. It was developed to help business owners automate the process of interacting with existing and potential customers through digital channels. This is easy to use, powerful and very effective marketing software for sales. It will help create marketing processes, deliver more marketing campaigns, generate more leads and increase sales effectively.

Overall, Marketo is a great tool for e-commerce stores. Don’t miss this great opportunity, now let’s integrate Marketo with your Magento 2 store.

How to integrate Marketo with Magento 2

To integrate Marketo

  • Step 1: Sign up the Zapier account
  • Step 2: Sign up the Marketo account
  • Step 3: Integrate Magento 2.x
  • Step 4: Integrate Marketo for your Magento 2 store via Zapier

Step 1: Sign up the Zapier account

  • Signup Zapier here

Step 2: Sign up the Marketo account

  • Signup Marketo here

After logging into Zapier, choose Make a Zap to start integrating


Step 3: Integrate Magento 2.x

  • In this step, choose Magento 2.x so that Zapier can get all data from your store.


  • Then, choose New Customer in select Magento 2.x Trigger field and click on continue.


  • After that, you need to connect an Account in select Magento 2.x account field. In this step, please enter full domain, admin username and admin password of your Magento 2 store as the following image:


  • After generating your Magento 2.x account, the screen will display as an image below. Then, choose Save + Continue.


  • Great! You have just tested Magento 2.x successfully. Please continue doing the next step.


Step 4: Integrate Marketo

  • In Choose an Action App field, choose Marketo and click on Continue.


  • Then, you need to choose one of the options in the drop-down in the Select Marketo Action field and click on continue.


  • Next, you have to Select Marketo account. Please click on Connect an Account. Then, your screen will display as an image below:


  • Now, you need to enter your account and find Client ID, Client Secret in your Marketo account. Then, click on Yes, continue.

  • Next, you have to Set up Marketo Lead. Now, please enter all requirement as well as the information of customers such as Email, First Name, Last Name that you have created from your Magento 2 store, then choose continue box.

  • After completing these steps, congratulations, you have tested Marketo successfully. Finally, choose Finish and set the name your zap to complete.

  • From now on, your Zap is working and it will auto-check for your Magento 2.x new customer.


  • After all, you have just done the integration between Marketo and Magento 2.
  • Try it with your store and good luck!
Image Description
Vanessa is a content executive at Mageplaza. Cooking and reading books are her passion. Her particular hobby is travelling, helping her discover all around. She is an energetic marketer with the hope of making her words magical.
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