When you have an interesting idea and want to realize it, do not embark on advertising it immediately without identifying your potential consumers. Once you know what groups of people you want to reach, then you can better your advertising campaign to catch their attention. Therefore, before you launch any marketing campaign, make sure that you already have your target customers to focus on.
Creating a customer profile is sure to be the first step that every corporation needs to take before drowning themselves in any race. There are various advantages that defining buyers can brings to your firm.
Once you can narrow down the groups of people who are likely to purchases your products, you can save lots of money for advertisement. Because instead of spreading your advertisement via different channels you can focus on a certain channels that your customers frequently visit.
For example, if your store provides outfits for young girls, you cannot rely on TVC to make them know about your brand when most of their free time spent on social networking sites.
Besides, clarify the potential customers to reach also help company to have suitable adjustments for their products. If you have only one product and you want it to be purchased by as many people as possible, classify buyers into different group and make changes such design. An attractive design also pays the way to the success of your company, so take advantages of it. For example, you can try to attract girls by warm-covered products.
In short, knowing about your potential buyers will help you attract them more easily based on their tastes, their preferences, and their shopping behaviors.
In this step, your responsibility is to divide people into different groups in which they share certain similarities such as age, gender, and marital status. Besides, answering some questions as following also help you define your customers more easily. For example how many children do they have? Where do they live? And what is your income level?
Lifestyle and attitude are important factors that strongly affect people’s decision or shopping behaviors. Therefore, spending time on figuring out whether your customers are still working or already retired. How they spend their spare time. What is their hobby, where do they prefer to go on vacation and so on.
When you see consumers purchase the same products as yours from different companies, try to find out the reason for their selection.
Do their products have cheaper price or do their businesses offer better service or do they have more experience in the marketplace. After figuring out, you can generate the most appropriate marketing plan for your own business.
In conclusion, if you want to successfully draw customer’s attention toward you products, you should clarify your potential customers first. Only after painting your customers profile, can you apply suitable strategic marketing plan.