Magento 2 Email Marketing extension from Mageplaza is a marvelous module which can attract, win back and convert your shoppers into potential customers.
Selling products online is limited with the communicating between shoppers and shop. In reality, you can hold a conversation with your customers to persuade them to purchase your products or use your service. However, with the only assistance from live chat on website, the chance of appealing the shoppers is much smaller.
Fortunately, the development of Email became a huge advantage for e-commerce store to attract shoppers via abundant contents. According to a research of Econsultancy in 2016, three-quarters of companies agree that email offers “excellent” to “good” ROI. And your store should not miss this opportunity either. The Mageplaza Email Marketing extension for Magento 2 is a perfect solution for your store to exploit the strength of email marketing strategy.
Have you ever noticed that segmented and targeted emails generate 58% of all revenue while there are 42% of marketers do not send targeted email messages and only 4% use layered targeting? It is easy to see that sending emails to shoppers is not enough. E-commerce stores have to classify the shoppers to send them with the most suitable email content to ensure the open rate as well as the response rate while using the email strategy.
By creating triggered emails which are set up by multiple conditions basing on the visitor’s activities and time events in the backend, Mageplaza Email Marketing extension will auto-earn profit for your store.
The Email Marketing extension for Magento 2 allows you generating unlimited email campaigns so that you can run multiple crusades at once. Your email strategy will be upgraded to a whole new level which is much more effective.
Store admin can set various types of rules and conditions when sending emails chains to a specified group of customers.
Email Marketing extension is supported with plenty of available email templates in the backend so that store admin can easily create many stunning emails.
Enclosing a coupon code within your email is a small but powerful marketing tip to fascinate and stimulate your shoppers to get to your store and purchasing. It is so convenient when store admin can create coupon codes while configure the email before sending with the Magento 2 Email Marketing module.
The Email Marketing extension gives you the advantage of scheduling your email chains so that your email will be delivered in an exact time for enhancing the open rate.
As what implied before, segmenting and targeting shoppers are absolutely necessary when doing a marketing strategy. Therefore, the Email Marketing extension is designed with the auto-segment customers feature. Moreover, store admin can also create and segment your own campaigns.
There are 2 types of emails which are supported in the Email Marketing extension to send to your shoppers when they abandoned their carts: Friendly reminders and Offering assistances. The abandoned cart reminder email can usefully decrease the abandonment rate of your site.
With the report feature from Mageplaza Email Marketing, the store owners now can effortlessly manage the effect of each campaign. In detail, the report will show the open rates, click rates and the actual ROI based on purchase rate with beautiful graphs.
It is not difficult to see the double effect when integrating One Step Checkout with Email Marketing extension. When a shopper tends to leave your site, don’t be panic, stay calm, send him a message using the Email Marketing module, and call him to action by the awesome One Step Checkout.
While your shoppers still consider between you and your opponents, let’s send them an email to be the precursor and win back your potential customers.
Since a little thoughtfulness can totally win your shopper’s heart, greeting them with congratulatory emails on their special events will definitely increase their favorite for your store.
Whatever you want to send your shoppers, you can attach it to files. Your new products catalog, a promotion virtual gift from your store or a pdf file of user guide, Mageplaza Email Marketing extension can handle them all.
The email blacklist is used to note down all unwanted or unsubscribed shoppers. Let your marketing plan be clever and stay away from spam!
According to customer behavior, the triggered email will include cross-sells or up-sells to send to the shoppers.