Experienced E-commerce Agency for Magento/ Adobe Commerce/ Shopify/ Shopware Development

How to Manage Your Shopify Store: 9 Tips to Follow

In the past, when doing business, you only had to compete with stores in the area. Today, with the development of the Internet and social networks, you also have to compete with online stores all over the country and even the world. From there, your competitiveness is also higher. 

Shopify stores are no exception. In the article below, we will cover how to manage Shopify stores and a few tips to help you do better business.

Why do you need to manage your Shopify store?

Manage Shopify store can increase sales

The store manager is a very important and indispensable position in every store. This job will include directly supervising and motivating sales staff, merchandise management, customer management, and revenue management.

In addition, this is also the step that brings revenue and profits to the business and, at the same time, helps build relationships with customers and partners. Even more hidden is creating recognition value for products and brands to help you gain your market share.

With the characteristics of Shopify stores being online operations, store management can be simpler than stores operating on the market. However, you must still perform basic processes such as goods management and customer care. With the development of modern science and technology today, you can use software to manage your store instead of directly monitoring each process.

How to manage your Shopify store

To manage a Shopify store, you need to perform many kinds of activities. Here are some of the main fields that you should control.

Product management

Tracking Shopify store regularly

Product management plays an extremely important role for every online store because it not only directly affects revenue but also affects their future development.

Typically, product management will include processes such as product development, through to positioning and pricing, by focusing on the product and customers first and then getting the product to market.

As a result of this process of focusing on specific customer groups, product groups often end up with better-designed and higher-performing products. In today’s digital age, products must be enhanced by new and better solutions; managers must understand more about customers and find management solutions that suit their needs. 

For example, if your Shopify store targets the middle-aged customer segment, you should focus on products that are durable, easy to use, and affordable. Thus, the store will easily attract customers and achieve higher business efficiency.

Order management

For every online store, order management is very important. Online orders include information about the shop’s customers, such as the quantity of goods to be delivered, total order value, and delivery information, such as the recipient’s address and phone number.

Managing online orders is a job that includes:

  • Statistics, tracking, and sales reporting
  • Report customer orders
  • Order processing and shipping

Order management helps online sellers manage their inventory easily. Management helps avoid confusion, and the store will not deliver the wrong goods to customers or miss customer orders. It will also speed up the delivery process, increase customer satisfaction, and help stores run their businesses more efficiently.

Inventory management

Inventory management will help your Shopify store control the amount of goods and monitor the store’s business performance. You must always be proactive and closely check inventory import and export goods. These fluctuations need to be inventoried in real time and noted promptly.

The process of tracking inventory helps you completely know which products or items sell best and which items sell slower in your store. Therefore, we plan to focus on importing best-selling items next time. At the same time, there are plans to handle and limit the import of slow-selling products. Controlling inventory helps you plan to move goods from slow-selling stores to better-selling stores.

Currently, there are many ways to manage inventory with online software to help you save time and work more efficiently.

Customer support

Better customer service to control Shopify store

Customer care service is one of the services that sellers need to pay attention to. Especially for sellers on Shopify, this is an extremely effective competitive tool with competitors—the more professional the customer service, the higher the rate of loyal customers.

Customer support includes all the activities or services that you as a salesperson need to do to satisfy customer needs or even exceed customer expectations. Only then can we retain customers and make them loyal to our shop.

You can provide customer support through the chat feature on Shopify, such as answering questions and contacting and communicating directly with them. In addition, taking care of and retaining your old customers is extremely important to increase your shop’s revenue. Take advantage of tools to create vouchers, promotional codes, and discounts to give to your regular customers.


To sell your business effectively, both offline and online, you should have a solid marketing plan.

First, you need an advertising strategy that attracts user interest. If your product is not exclusive, you need to invest even more in attracting customer attention. Because you have many competitors with the same product, you should prepare a careful promotion strategy so that customers pay attention to your online shop, not any other shop.

Next, you must invest in images for the products on your Shopify site. If you sell online without product images, it is 100% a failure. If you use images from other websites as your products, your business no longer has its own identity. The secret to having a product with attractive images is to take photos of your products yourself or use a photography service.

In addition to investing in product development on the Shopify marketplace or social networking sites, you should create a separate website to sell products. On your website, you can exchange links with websites with the same content; then, you will be known by more customers.

Analytics and reporting

If you want to manage Shopify online stores well, you need to learn about the business market first. Through this step, you can clearly understand the needs and shopping habits of potential customers, thereby building a suitable sales plan helping to increase optimal revenue.

Market research helps businesses understand the strengths and weaknesses of products/services through consumer reactions. Thanks to that, there is a better strategy to improve and perfect quality. By clearly understanding customer needs and desires, businesses can optimize products/services to meet requirements and create customer satisfaction.

Website customization

Customize your Shopify store

In addition to managing sales pages on the Shopify marketplace, you must also pay attention to working sales websites. You should update the information on the website regularly. If a website has no new information after about a month, customers have no reason to return to the website. And that is the reason why customers forget the website.

Detecting and fixing errors such as page load speed, broken links, 404 not found, etc., will help your website stabilize and maintain a good ranking position because no user feels comfortable visiting a website with errors. Therefore, this is also an important job of website administrators.

In addition to building and orienting your website, you also have to promote your website on forums or social networking sites to become more known. Popular website marketing methods include Search Engine Optimization, sending promotional emails, placing ads on other websites, and placing links with other websites.

Payment and shipping

For online stores like Shopify, payment and shipping fees are always a top concern. Consumers want low shipping costs and fast delivery speeds. This is a big worry for Shopify stores, especially when costs are increasing and significantly affecting profits. Therefore, stores must understand and carefully manage the packaging and transportation stages.

You should choose the type of crate/box that is suitable for the goods you intend to transport and has an appropriate size. This limits the possibility of being charged extra fees for bulky items or increasing package weight.

In addition, stores should also find and sign a long-term contract with a fast shipping unit suitable for the products you are selling. Signing a contract means you will enjoy incentives and better prices than usual. In addition, depending on the quantity of goods to be delivered each month, you can negotiate a reasonable price with a reputable delivery unit under certain constraints.

Security and compliance

Security control for Shopify store

Securing customer information for online stores is extremely important, even affecting the development of the store.

With the strong development of digital technology, the tendency of consumers to often operate on online shopping websites is increasing, leading to many acts of exploiting and violating the confidentiality of customer information in businesses. Therefore, ensuring customer data is very necessary.

The first thing to aim for in securing customer information is that businesses need a safe internal network system by setting up software with effective security features to minimize the risk of intrusion. With the Shopify platform, customers can rest assured that this website provides control over personal information.

Some tips to manage multiple Shopify stores

Managing multiple Shopify stores can be challenging, but with the right strategies and tools, it can be done effectively. Here are some instructions and notes that can help you to control your stores better.

Exact inventory management

How you manage inventory is one of the important factors that affect customer experience. Just think about it. If you visit the sales page of a clothing store on Shopify and find a shirt that suits you. Then you go to the store to try on and buy a shirt, but the staff says it’s out of stock. How will you feel?

Requirements for warehouses need to be arranged scientifically and reasonably and can be easily retrieved upon request and according to customer orders. In addition, capturing accurate and detailed information about the quantity of goods remaining in stock and each product line needs attention. 

In particular, when managing many different stores, it is easy to confuse the inventory of one store with another. So, the best solution here is to update it accurately and continuously. Choosing a quality inventory management system is also a good idea because it will help management be done faster, more transparently, and more effectively.

Suitable management software

With Shopify stores, you can use software or management tools to make your business more efficient and minimize unnecessary errors.

Using software tools will help simplify processes of in-store management. The outstanding advantage of management software is that it can be used on handheld devices such as iPhones or iPads. For long business trips or managing chain stores, it will be easier to log in and check the quantity of imported and exported goods and daily orders between stores.

In addition, with sales management software, managers can synchronize the sales staff system. Assigning work also becomes easier and simpler. Businesses can make the most of human resources and control each person’s time and work efficiency. From there, sales activities become more effective.

When managing multiple stores simultaneously, you should use Product Information Management (PIM) software to get a better overview. With this software, all product and store data will be centrally managed, updated, and displayed online in your store, making it easier for you to track.

PIM software to manage the Shopify store

Centralized order management

Centralized order management refers to managing your orders from various sales channels and sources in one central location. This will be an extremely useful strategy if you own multiple Shopify stores. Here are some key aspects of centralized order management:

  • Order Aggregation: Centralized order management systems aggregate orders from multiple sales channels into a single dashboard or system. This allows you to view and manage your orders in one location.
  • Inventory Synchronization: These systems frequently synchronize inventory levels across all of your sales channels in addition to order management. This eliminates overselling and allows you to keep correct stock records.
  • Simplified Workflow: Centralized order management can help you streamline your order fulfillment process. Orders may be processed, shipping labels generated, and order statuses updated from a single interface, eliminating the need to switch between systems.
  • Order Tracking: These systems frequently include tools that allow you to trace the status of each order, from order placement to delivery. This will enable you to deliver accurate customer information while managing their expectations.

Centralized customer support

Centralized customer support is a strategy that many businesses adopt to enhance the overall customer experience, streamline operations, and better manage their customer service efforts. It can be particularly effective for those who have to work multiple Shopify stores.

  • Single Point of Contact: Centralized customer support offers consumers a single point of contact to solve their concerns, issues, and requests, such as a dedicated phone number, email address, or live chat. Customers will find it easier to contact and receive assistance due to this.
  • Multi-Channel Support: Centralized support frequently includes many communication channels, such as phone, email, live chat, social media, and, in certain cases, in-person assistance. However, all of these channels should be directed toward one owner
  • Comprehensive Data Management: A centralized system collects and analyzes data on consumer contacts, complaints, and feedback. This information can be utilized to strengthen customer service strategy, improve support operations, and detect common problems.


1. Can you have multiple Shopify stores?

The answer is absolutely yes. With each Shopify account, you can do business with up to 10 different stores. However, each store will have other links and settings.

Running multiple stores simultaneously can benefit you because you will have more sources of income and can sell a wider variety of products. For each store, you may have different strategic orientations or customer files. Therefore, managing stores can be easier. Especially with the development of technology today, you can use tools and software to support store management.

2. Can someone manage my Shopify store?

If you feel that managing a Shopify store is too difficult and has too many processes, you can hire someone or ask someone else to work it. Some people have also tried this method because they want to focus on product development and find an effective business strategy for the store.

Finding a Shopify store manager is also very simple. Post information on job search sites or social networking sites to attract candidates. Then, consider whether they fit your requirements or not.

Additionally, you can also reach Shopify experts on online forums. Please get in touch with them directly when you find information relevant.

3. How do I switch between Shopify stores?

In case you have multiple Shopify stores that you need to manage, you can switch between stores on the Shopify app. But first, you need to create a list of stores to make it easier to work with.

Open the Shopify app, tap the (…) icon, then click the name of the store you want to move. Now, with such simple steps, you can easily manage multiple websites effectively at once.


Online business is a growing trend, especially doing business on e-commerce platforms. However, whether doing business online or offline, store management also plays an extremely important role. The above article showed you how to manage the Shopify store and a few factors to pay attention to when working in the store. Those are the basic steps that store owners should master to run their business more effectively.

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Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
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