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How to Use Instagram for Business: Guide & Success Tips

Summer Nguyen | 07-02-2024

How to Use Instagram for Business: Guide & Success Tips

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Instagram has changed from a simple app for sharing photos to a powerful marketing tool for businesses since it first came out in 2010. Today, every month, more than 150 million people use Instagram to get in touch with businesses directly, and 62% of users become more interested in a brand after seeing it on the platform’s story (according to Instagram Statistics 2024 from SocialPilot). This highlights the platform’s immense potential for driving customer engagement and brand interest.

Without an Instagram presence, your business might miss out on valuable connections with potential customers. Whether your business is small or large, Instagram offers significant opportunities for growth.

In this guide, you’ll learn how to leverage Instagram for business success. We’ll cover essential tools, tips for optimizing your business profile, strategies for effective marketing, and practical advice on creating engaging content.

So what are you waiting for? Let’s find out why Instagram is ideal for businesses of all sizes and how you can harness its power to boost your brand.

Advantages of Setting Up a Business Account on Instagram

Plenty of tools and capabilities are accessible to Instagram Business Account holders that are unavailable to individual users. It thus enables you to fully realize the possibilities of Instagram for business. The excellent advantages of establishing an Instagram account for your own company are listed below.

Features Of a Business Account Accessible

Beyond the contact button, Business Account users can integrate additional action buttons into their profiles. These buttons facilitate appointments, reservations, or food orders directly from your Instagram page, streamlining customer interactions based on your business needs.

Features Of a Business Account Accessible

Moreover, these action buttons are also available as stickers in your Instagram Stories, further enhancing engagement and interaction opportunities with your audience. By accessing analytics insights exclusive to Business Accounts, you gain valuable metrics on account and content performance, helping you refine your marketing strategies effectively.

One of the best things about Instagram is that you can sell your products and services straight there. With the platform’s built-in shopping features, setting up a shop within your Business profile enables seamless transactions where customers can purchase your products without leaving the app.

Ability To Access And Interpret Data

Instagram provides Business Accounts with detailed insights into profile performance, including reach, engagement metrics, and follower demographics. You can track metrics such as reach, engagement rates, and follower demographics through Instagram Insights. These analytics offer a detailed breakdown of your audience demographics and how your follower base evolves over time.

Ability To Access And Interpret Data

Moreover, Instagram Insights provides specific data on how each of your posts performs, helping you understand which content resonates best with your audience. This information is crucial for refining your content strategy and maximizing engagement.

Enhance your business’s credibility

Enhance your business's credibility

Switching to an Instagram Business account offers several advantages, particularly in terms of boosting credibility. A business profile provides additional functionalities like contact buttons for email and shop viewing, along with displaying industry information beneath your business name. These features not only enhance the professional appearance of your profile but also offer more ways for your audience to connect and interact with your business. This increased transparency and accessibility build trust with Instagram users, instantly elevating the credibility of your profile.

How to Create an Instagram Business Account: A Step-by-Step Guide

Setting up an Instagram business account is a crucial step toward utilizing Instagram’s full potential for your business. Here’s a thorough, step-by-step tutorial on setting up and perfecting your business’s profile on Instagram:

Step 1. Create a New Instagram Account

If you don’t already have an Instagram account, follow these steps to create one:

  • Download the Instagram App: Get the Instagram app from the App Store (iOS), Google Play Store (Android), or Microsoft Store (Windows Phone).
  • Sign Up: Tap on “Sign up” and enter your email address. Use your business email for professional purposes.
  • Username and Password: Select a password and username for the account you created.

Create a New Instagram Account

Step 2. Convert Your Personal Account to a Business Profile

If you already have a personal Instagram account, you can convert it to a business profile to access business tools:

  • Open Instagram: Open your own account on Instagram.
  • Access Settings: In the lower right corner, click on your user profile photo.
  • Navigate to Account Settings: Tap on the three lines (Menu) at the top right, then write “Switch to Professional Account” at the search bar. Then click on it

Convert Your Personal Account to a Business Profile

  • Select Business Category: Choose the category that best describes your business, then click Done.

Choose the category that best describes your business

  • Connect to Facebook: Optionally, link your Instagram business account to your Facebook Business Page for additional features like ad creation and post boosting.
  • Complete Your Setup: To finish setting up your profile, you should follow to the instructions and add or edit contact data and business information.

Step 3. Optimize Your Business Profile

Once your account is set up as a business profile, optimize it for maximum impact:

  • Complete Your Profile: Add a profile picture, bio, and website link to provide essential information to your audience.
  • Follow Relevant Accounts: Start following other businesses, influencers, and industry leaders to build your network.
  • Use Insights: Explore Instagram Insights to understand how your content performs and gain valuable analytics.
  • Explore Additional Tools: Familiarize yourself with tools like Instagram Shopping (if applicable) and ad creation to enhance your marketing efforts.

Step 4. Start Posting and Engaging

With your Instagram business account set up and optimized, start creating and sharing content that resonates with your audience:

Start Posting and Engaging

  • Post Regularly: Develop a content strategy and post consistently to keep your audience engaged.
  • Engage Your Audience: To promote community and develop connections, quickly reply to messages, comments, and comments.
  • Use Stories and Reels: Utilize Instagram Stories and Reels to showcase products, behind-the-scenes footage, and special promotions.
  • Monitor Performance: Continuously track your posts’ performance using Instagram Insights and adjust your strategy accordingly.

Step 5. Grow Your Presence

Continue to grow your Instagram presence by refining your content strategy, collaborating with influencers, and utilizing Instagram’s advertising options to reach a broader audience. By following these steps, you can effectively set up and optimize your Instagram business account to drive engagement, attract customers, and grow your business presence on the platform.

How to Use Instagram for Business: 9 Steps to Success

Making the most of Instagram’s many marketing capabilities is essential to using it for business. Instagram gives small companies several ways to interact with their audience, from stories and reels to posts and advertisements. To help you fully use Instagram for your company, here’s a thorough breakdown:

Step 1: Create Professional-looking Photos

  • Capture High-Quality Images: You can use the Create button to upload photos directly to Instagram. Make sure your photos are clear, well-lit, and eye-catching.
  • Edit and Enhance: Use Instagram’s built-in editing tools to adjust brightness, and contrast, and add filters that align with your brand aesthetic.
  • Maintain Grid Cohesion: Plan your grid layout to ensure a cohesive visual appearance. This can enhance your profile’s overall appeal and attract more followers.

Step 2: Take advantage of Instagram Stories

  • Engage with Temporal Content: Stories are perfect for distributing time-sensitive material, such as flash discounts, limited-time deals, or event promotions, as they disappear after 24 hours.
  • Interactive Features: Use stickers for polls, questions, countdowns, and quizzes to encourage viewer interaction. This boosts engagement and provides valuable feedback from your audience.
  • Highlights for Longevity: Save important stories to Highlights on your profile. With the use of this tool, you may classify and highlight information that never expires, giving important messages constant exposure.

Step 3: Stream Live Videos

Stream Live Videos

  • Real-time Engagement: Go live to connect with your audience in real time. Use live videos for product demonstrations, behind-the-scenes tours, or to host Q&A sessions.
  • Interaction: Respond to viewer comments and questions during the broadcast to foster a sense of community and build rapport with your audience.
  • Story Integration: After the live session ends, the video is available for 24 hours in your Stories, extending its reach and allowing followers who missed it to catch up.

Step 4: Interact with Followers

  • Engagement Strategies: Like and comment on your followers’ posts to show appreciation and foster relationships. Respond promptly to direct messages and comments to provide excellent customer service.
  • Tagging and Mentions: Tag customers, partners, or influencers in your posts to increase visibility and encourage sharing. This can amplify your reach organically within their networks.

Step 5: Harness the Power of Hashtags

  • Strategic Use: Research and use relevant hashtags that resonate with your target audience. To make your post more discoverable, use a mix of famous and niche hashtags.
  • Branded Hashtags: Create a unique branded hashtag for campaigns or contests. Encourage followers to use it in their posts to generate user-generated content and foster community engagement.
  • Monitoring and Adjusting: Monitor hashtag performance using Instagram Insights. Adjust your hashtag strategy based on which ones drive the most engagement and reach for your posts.

Step 6: Explore Instagram Reels

Explore Instagram Reels

  • Short-form Video Content: You can create entertaining and informative Reels to showcase your products, share industry tips, or highlight customer testimonials.
  • Creative Tools: Use Instagram’s creative tools like effects, music, and text overlays to make your Reels visually engaging and shareable.
  • Discoverability: Leverage Reels to reach new audiences through Instagram’s Explore page, where engaging content is often featured based on user interests.

Step 7: Advertise on Instagram

  • Ad Formats: Choose from various ad formats including photo ads, video ads, carousel ads, and Stories ads to suit your marketing goals.
  • Targeting Options: Utilize Facebook Ads Manager for advanced targeting based on demographics, interests, and behaviors. This makes sure that your ads hit the right people.
  • Campaign Management: Set clear objectives, budgets, and timelines for your ads. Monitor performance metrics closely to optimize ad spend and maximize ROI.

Step 8: Gain Audience Insights

  • Utilize Instagram Insights: Access detailed analytics about your followers, content reach, impressions, and engagement rates. You can use these insights to make your content plan more effective and get better results.
  • Optimization Strategies: Adjust posting schedules, content types, and messaging based on audience demographics and behavior patterns identified through Insights.

Step 9: Sell Products Directly

  • Instagram Shopping: Set up a Shop tab on your profile to showcase products directly within Instagram. Enable product tags in posts, Stories, and Reels to facilitate seamless shopping experiences for your audience.
  • Call-to-Action: Include clear calls-to-action (CTAs) in your posts and Stories to encourage followers to shop directly from your Instagram feed.
  • Customer Engagement: Use direct messages and comments to provide personalized shopping assistance and answer product-related inquiries promptly.

By using these specific strategies, businesses can use Instagram as an effective marketing tool to make their brand more visible, connect with their audience in a real way, and get real business results in 2024.

Get More Likes and Followers with 8 Proven Instagram Tips and Tricks

Instagram has grown into a strong tool for building a personal brand, selling a business, and connecting with the community. These Instagram tricks and tips will help you make your profile more appealing, post more interesting content, and get more followers, no matter how long you’ve been using the app or how new you are to it.

1. Improve Your Profile

This is the first thing people see about you on Instagram, so make it good. Because of this, you should use a clear personal picture, like your company sign or a professional shot. Make your bio interesting by writing about who you are and what you do. Use relevant terms and a call to action, like a link to your website or the most recent campaign.

Example: “Travel blogger sharing tips and adventures around the world. Check out my latest guides!”

2. Create High-Quality Content

On Instagram, quality content is supreme. Use high-resolution pictures and movies that match the style of your brand. You can keep your page looking the same by editing your pictures. Focus on using natural light, and think about getting a high-quality camera or a smartphone with a great camera.

3. Utilize Instagram Stories

Instagram Stories are a great way to get to know your followers on a more relaxed and personal level. Use Stories to share behind-the-scenes content, daily updates, and interactive polls. The ephemeral nature of Stories encourages frequent posting without cluttering your main feed.

Pro Tips: You can save important Stories to your Highlights so new followers can catch up on your best content. Organize Highlights into categories relevant to your brand.

4. Engage with Your Audience

For a group to be loyal, individuals need to be involved. Reply to comments and direct messages promptly. Like and comment on posts from other users, especially those in your niche. Hosting giveaways and contests can also boost engagement and attract new followers.

5. Leverage Instagram Reels

Instagram Reels are short, engaging videos that can help increase your reach. Use Reels to showcase your products, share quick tips, or participate in trending challenges. The algorithm favors Reels, so it’s an excellent way to get discovered by new users. Pro Tips: Keep an eye on how your Reels are doing to find out what kind of content your audience likes. Based on what you’ve discovered, change your approach.

6. Add polls and other features to your stories

Instagram has a lot of tools that let you connect with other people and start talks and relationships online, such as Instagram polls. So that people can send you questions that you can answer, you can use the “interactive questions” icon in your Instagram Stories. Connecting with people who follow you is simple and enjoyable, right?

7. Collaborate with Influencers

Collaborating with influencers can help you reach new people. People whose fans are similar to your target audience are good influences. For example, shoutouts, product reviews, or co-hosted gifts are all types of collaborations.

Pro Tips: Check out possible stars by looking at how often they post, how good their material is, and how relevant it is to your brand.

8. Create videos for Instagram through Reel

There are several ways to add video to Instagram. You can watch reels, which are vertical movies, by pressing the button in the middle of the bottom of the Instagram app. They can last a maximum of sixty seconds and are an excellent means to show off new goods, get people interested in your work, or talk to buyers. Videos in your Instagram feed can be up to an hour long, which makes them great for long-form material. (Feed videos took the place of IGTV, Instagram’s old long-form video style.) You could also use Instagram Live movies or Instagram Stories videos.

Expert Answers to Your Instagram for Business FAQs

1. Is Instagram really good for my business?

Of course! Instagram has more than 2 billion daily active users, and a lot of them are in the perfect age range for a lot of businesses. Studies by Sprout Social show that 80% of users follow at least one business on Instagram. This translates to a massive potential audience you can connect with directly.

2. How do I set up an Instagram Business account?

Switching to a Business account is free and unlocks powerful features. In your Instagram app settings, you’ll find the option to switch to a Business profile. This grants you access to insights about your audience, contact information display, and even ad creation tools to expand your reach further.

3. What kind of content should I post?

High-quality visuals are key! Because Instagram is a visual tool, make sure your pictures and videos stand out. Showcase your products, highlight your team, or share behind-the-scenes glimpses. Remember, user-generated content is powerful too. You can also encourage customers to share their experiences with your brand using a specific hashtag.

4. How often should I post on Instagram?

Consistency is crucial for growth. While there’s no magic number, aiming for 3-5 weekly posts is a good starting point. Track your results and see what resonates with your audience. Stories are a fantastic way to stay top-of-mind with quick updates throughout the day.

5. What’s negative about using Instagram for business?

While Instagram for business has many more pros than cons, using it means that anyone can see your private messages. Some business owners find it annoying that they can talk to customers directly. Others who use Instagram for business purposes may learn more about how you run your business.

6. How can I measure my success on Instagram?

Insights are your friend! Your Business account provides valuable data on your reach, engagement, and follower demographics. Analyze these insights to see what content performs best and tailor your strategy accordingly. Track follower growth and engagement over time to measure your progress.


These days, small businesses can’t just choose to be on social media; they have to be. And if you have to pick just one place to advertise your business, make it Instagram. Instagram has many features that are handy for businesses, so it may assist any size of the company grow. With more interaction and shopping inside the app, it’s a great spot to sell your goods.

Get the application for Instagram and use it to promote your business online now! With this advice, you can make your business more visible on the site. If you need extra help with your Shopify visual, give Instagram Feed a try. It’s a completely free app that helps make simple stores look much more attractive.

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    A data-driven marketing leader with over 10 years of experience in the ecommerce industry. Summer leverages her deep understanding of customer behavior and market trends to develop strategic marketing campaigns that drive brand awareness, customer acquisition, and ultimately, sales growth for our company.

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