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How feature-rich Mageplaza SEO extension compared to other providers?

Vinh Jacker | 10-07-2022

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Nowadays, people rely on search engines to find solutions to their problems or answers to their questions. Before buying something, customers won’t jump in your store immediately; instead, they’ll search for products/services like yours on search engines like Google.

However, you may not be the only one to give them the solutions/answers they want in the market. If you search a random keyword on Google, you’ll see a huge number of responses.

So, if you want to catch their attention, you need SEO (Search Engine Optimization) to get your site ranked high. Once you realize the importance of SEO for your brand, you may wish to look for a way to do it best.

For Magento 2 stores, it’s vital to use an SEO extension. To help you choose the best provider, in this post, we’ll compare the SEO extension by Mageplaza, Amasty, and BSS Commerce. Let’s explore!

Table of Content

Limitations of default Magento

To be honest, the default SEO for Magento 2 supports the basic needs of on-page SEO quite well. You can easily navigate to Marketing > SEO & Search to explore what basic functions default Magento 2 supports store owners.

However, the default functions in Magento 2 SEO are still limited. When using default Magento, you will face these limitations:

  • There is no feature to automatically clean up and structure data
  • The default Magento 2 store doesn’t have settings for an HTML sitemap
  • The default Magento 2 store doesn’t have a feature to automatically optimize images
  • You don’t have a default tool to report or analyze SEO

With the help of the SEO extension developed by well-known providers, you can overcome these limitations easily. Read on to learn how different and feature-rich these extensions are.

Mageplaza SEO extension vs. other providers

Mageplaza Better SEO Amasty SEO Toolkit BSS Commerce SEO
Basic functionality Mageplaza SEO extension comes with all the basic features that you need to optimize your checkout page:
- Duplicate content issue prevention. If pages on your website have similar content, search crawlers may penalize all of them for duplicated content. This feature helps you prevent this issue by using canonical tags to treat page duplicates correctly.

- Rich snippets. This feature helps you create a better presentation of your pages on search engines.

- Metadata templates. Mageplaza SEO extension lets you create metadata templates for products, categories, CMS pages, and layered navigation. You can use variables to customize your default template for different pages automatically.

- HTML/XML sitemaps. By creating & updating these sitemaps, you can make your website structure clear for both users (HTML map) and crawling bots (XML map).

- Crosslinks. Mageplaza SEO extension supports both internal & external cross-linking.

- Robots metadata. Specify which pages crawling bots should index by setting Follow, Nofollow, or Noindex tags.

- SEO report. Via the analytical report, you can check & solve duplicate content, missing metadata, low word count pages, and 404 pages.
Like the plugin by Mageplaza, Amasty SEO has the basic features:

- Duplicate content issue prevention
- Rich snippets
- Metadata templates
- HTML/XML sitemaps
- Crosslinks
- Robots metadata
BSS Commerce SEO supports the following basic features:

- Duplicate content issue prevention
- Rich snippets
- Metadata templates
- HTML/XML sitemaps
- Robots metadata
- SEO report
Unique features Mageplaza SEO for Magento 2 includes these unique features for your store:

- Hreflang & alternate tags. These tags are useful for international stores because they let you tell robots what page should be used for what language.

- SEO checklist. The extension comes with a list of SEO tasks that you need to perform to achieve a higher position on SERP.

- Direction. Specify the direction that the crosslinks function will find and replace the keyword.

- Dashboard reports. The extension will gather and notice all negative factors that are harmful to your site.

- Preview function. With this feature, you can check the result after setting up a bunch of required information.
Amasty extension offers these unique features for your store:

- SEO toolbar. This feature lets you access all the key SEO parameters of a certain page right on the frontend without switching tabs.

- Alt tags generator. Using this feature, you can optimize alt tags for images in bulk.
SEO extension by BSS Commerce offers the following unique features:
- Adding images to sitemap. Choose how you want to add images of products into your XML sitemap.

- Error email. You can send an email to users once there is an error.

Feature comparison: Summary

Key features Mageplaza SEO Amasty SEO BSS Commerce SEO
Duplicate content issue prevention ✔️ ✔️ ✔️
Rich snippets ✔️ ✔️ ✔️
Metadata templates ✔️ ✔️ ✔️
HTML/XML sitemaps ✔️ ✔️ ✔️
Crosslinks ✔️ ✔️
Robots metadata ✔️ ✔️ ✔️
SEO report ✔️ ✔️
Hreflang & alternate tags ✔️
SEO checklist ✔️
Direction ✔️
Dashboard reports ✔️
Preview function ✔️
SEO toolbar ✔️
Alt tags generator ✔️
Adding images to sitemap ✔️
Error email ✔️

Pricing comparison

Mageplaza SEO Amasty SEO BSS Commerce SEO
- Standard: $99 then $59.4/year
- Pro: $199 then $119.4/year
- Ultimate: $349 then $209.4/year
- Lite: $129 then $79/year
- Pro: $299 then $185/year
- Premium: $399 then $245/year
- Community: $149
- Enterprise: $299


In addition to features and pricing plans, you should consider the level of support, update frequency, and previous reviews from providers.

We hope you can find a perfect solution for your website through this comparison post. Don’t hesitate to contact us if you have any concerns about this topic.


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Hello, I'm the Chief Technology Officer of Mageplaza, and I am thrilled to share my story with you. My deep love and passion for technology have fueled my journey as a professional coder and an ultra-marathon runner. Over the past decade, I have accumulated extensive experience and honed my expertise in PHP development.

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