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How AR and VR can transform the gaming industry?

Brian Tran | 07-01-2020

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With the introduction of user-focused technology, every aspect of our life seems to change at a fast pace every single moment. Incredibly, AR and VR have brought a revolution in the gaming world that was once considered to be impossible. The gaming industry has displayed fast growth in recent years. The gaming industry’s growth is predominated by Smartphone users who spend a maximum number of hours playing the game over phones or new gaming technologies. Globally, it has been assumed that smartphones and the latest technologies have caused a total transformation in the gaming experience.

AR/VR Revolutionizing Gaming Industry
AR/VR Revolutionizing Gaming Industry -

Table of Contents

Game changer transformation in India

According to the latest report of Google-KPMG, the online gaming industry in India is considered to display growth of $1 billion by 2021 which currently means $360 million. This denotes that a growth rate of 20% would easily be achieved with the support of online gamers’ communities that are expected to contribute approximately 310 million by 2021.

Entrepreneurs are looking forth for experts who could discover technology that is going to be a game-changer in the coming years. One of the reputed companies “WATTY” is on the way to take AR gaming to the next level. This company has introduced a dedicated app named “WATTY REMOTE” that has brought users from all across the world at one platform where the digital layer is created over the real-life canvas.

What is Augmented Reality (AR)?

After the introduction of virtual in the real world, hire AR developers came into existence which is a creative and immersive experience that allows users to feel happy after interacting personally with the digital environment. Augmented reality is a combination of game visuals along with the audio content with respect to the user environment in real-time which helps in the establishment of an artificial environment. In the gaming industry, AR app development is used to create a playing zone within the existing artificial environment. This technology is known to overwhelm the users if played on smartphones, tablets or gaming systems. The first commercial application of AR technology was the yellow-colored “first down” line that appeared in the football game held in the year 1998.

In the gaming industry, this technology has made a powerful impact after the introduction of the interactive experience of a real-world environment where every object of the real-world gets augmented. It has caused a great impact on the technological world covering healthcare, e-commerce, marketing, automotive, education, defense, retail, etc. The valuation of the augmented reality gaming segment is on the way to achieve the targeted amount of approx $385 billion by 2023.

What is Virtual Reality (VR)?

Virtual reality (VR) is a technology used to create a simulated environment. Similar to the user interface, VR allows users to experience the best in the artificial world. Users instead of viewing the screen are immersed and able to get involved and interact with the 3D worlds. It stimulates every sense such as vision, hearing, touch, and smell. The computer technology acts as a gatekeeper of the artificial world. Howsoever, everything comes with few limitations in an experience such as availability of content as well as a cheaper range of computing power. The virtual reality major component is the head-mounted display (HMD).

Howsoever, display technology makes the vast difference between the traditional user interface and the VR system. VR technology makes use of CAVE automation to create a virtual environment in which content is easily visible on a room-sized screen. This can be mastered with the use of wearable equipment that needs to get unfolded with time. It is considered to be of great fun for the people of technical universities, larger tech labs, tech consumers and industrial zones manufacturing technical stuff.

Virtual reality is introduced as a game-changer for gaming industries and is known to offer an improved version of simple user experience, says a gaming expert from Solitaire Bliss. Nowadays, VR has turned out to be the burning topic for gaming trends which has gained the attention of the potential market. It provides lots of benefits to its users such as offers appealing virtual objects and possesses the capacity to take the user into the unity game development company of real-time. Howsoever, these benefits have enriched the gaming environment and have introduced the digital world into reality which has boosted the attention and retention of its users.

Virtual Reality
Virtual Reality -

The games art outsource industry makes use of its hardware and software to offer a controlled movement of the body. Thus, the use of a VR headset allows the user to move here and there in the artificial world. According to the recent survey conducted, it has been estimated that the global revenue of VR in the gaming sector has increased to $4.3 billion in 2015. Howsoever, the new age of VR technology got started with the first prototypes of Oculus VR and Samsung Gear VR.

Difference between virtual reality and augmented reality

VR and AR are the two sides of a coin. Augmented reality imitates artificial things in a real environment whereas VR creates an artificial environment to inhabit. In augmented reality, 3D graphics are used to superimpose the computer-generated images over the user’s view of the real world. This is possible because computers make use of sensors and algorithms to determine the orientation of a camera. Howsoever, in Virtual Reality, the computer makes use of similar senses and algorithms. But, the major difference arises when instead of making use of real cameras within the physical environment, VR technology utilizes the user’s eyes to locate within the imitated environment. This clearly means that, if the user’s head turns then the graphic is going to react accordingly. VR technology offers a convincing and interactive world in which the user responds.

Emerging industry force:

AR and VR are considered to seamlessly offer the most exciting emerging technologies on the planet for today’s life. The industries using the AR and VR technologies are forecasted to achieve the targeted valuation of over $25 billion by 2025. Howsoever, AR has occupied a special place in the burgeoning mobile gaming world. Near about 50% of global game market apps displays no sign to lift-up as the handset that comes incorporated with the built-in camera which serves as a great source of Augmented Reality gaming.

In the year 2016, Niantic’s “Pokemon Go!” game came into existence which represented the watershed moment that displays augmented reality which resulted worldwide into 800 million downloads. Users were left to fantasize with the capacity to interact with daily life in a form of bid to capture a number of “monsters” one could discover. After the success of Pokemon Go! Niantic returned in the contemporary market with “Harry Potter: Wizards Unite” game that was even based on a similar concept highlighted with the money-spinning Harry Potter franchise.

Howsoever, in the near future, there are no signs of any reduction imposed in the relationship between AR and mobile devices. But, exponential growth has encouraged developers to improve the level of interest offered by both augmented reality and virtual reality.

AR & VR in online training
AR & VR in online training -

How AR and VR are determined to bring revolutionary changes in the gaming world?

VR and AR have reached the mark of sophistication to really engage its gamer. Manufacturers have introduced an innovation that is beyond imagination to offer smooth and engrossing experience with the right equipment to its users. It’s time to find out how AR and VR are going to redefine the gaming industry with its revolutionary actions.

  • The revival of 3D: The concept of 3D films is not new for the world. But, it has not found its appeal from the viewers because of its exorbitant costing. But, in few concerns, 3D has gained popularity such as the movie “Avatar” and the next concern is related to the gaming industry, where 3D effects provide the player an enthralling experience and act as the backbone of the game.

  • Captive experience: With the changing time, the gaming sector has come into demand and with this user’s demand has increased to captive experience. This experience does not allow its users to differentiate between the real and virtual environments which will act as a key feature for the success of any game in today’s time. To bring forth a successful gaming situation, developers need to establish an ideal gaming situation in which gamer could play in the user’s avatar too.

  • Real-time interaction: AR technology is best known to bring together the real and virtual that causes the creation of dreamlike mid-path for the users. The capacity to add digital information and real-time in one will turn up to be the game-changer for game manufacturers. Real-time interaction will allow the enhancement of gamer’s perception all across the world and will even boost the creation of better engaging levels.

  • Change in lifestyle: Game is not only for entertainment, but the evolution of AR and VR has also made its entry into the lifestyle. Industries like medicine, tourism, education, and entertainment for better experience have turned toward AR and VR interactions to increase the footfall. This is a popular strategy that is gradually gaining the consumer’s attention.

  • Creative content: AR and VR not only stand out in the race for its ultimate experience but even for its versatile and engaging content that is well coded by game developers. To best suit the targeted market, developers offer customized content of a higher degree.


AR and VR have brought a revolution in the world and especially in the gaming sector. These technologies help to create a realistic image along with sound and other sensations to offer an imaginary setting which stimulates a gamer’s physical presence in the environment. Users are going to discover a complete virtual world replacing the real which would be controlled by their body movement. Thus, it proves that it is a remarkable beginning of AR and VR technology. Gamers have a lot more to see with the advent of time.


Senior Magento Developer who is passionate about development and love technology

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