8+ Best Lead Generation Systems in 2021
Let’s start with this fact: Lead generation is difficult, whether in person or online.
More than just attracting people to visit your website in the first place, lead generation is also about collecting their info, so that you can drive communication and turn casual traffic into loyal customers.
And just like any challenging job, lead generation requires the right systems.
That’s why in this guide, we’ll share our top picks for systems that can help you bail every aspect of web-based lead generation. With the help of 8+ best lead generation systems, you’ll be able to identify and convert leads quickly.
Table of contents
- What is a lead generation system?
- Benefits of using a lead generation system
- 8+ best lead generation systems
- 1. Leadpages
- 2. Unbounce: for building landing pages
- 3. Wisepops: for pop-ups
- 4. Leadfeeder: for collecting data
- 5. AVADA Email: for email marketing
- 6. Phantombuster: for social media
- 7. MobileMonkey: for live chat
- 8. Vyper: for running contests
- 9. ProProfs Survey Maker: for customer research/ survey
- 10. Calendly: for calendar and appointment setting
- 11. Jumplead: for lead generation, nurturing, and management
- So, what lead generation system will you try?
What is a lead generation system?
A lead generation system is a software solution that helps you automatically generate and collect leads from particular channels. Then, it routes the collected leads to marketing or sales teams for conversion.
As you can find and generate leads from any channels, from landing pages to email to social media channels, there are many types of lead generation systems catered to different, specific channels. Besides, there are some systems providing all-in-one lead generation and marketing automation solutions.
Benefits of using a lead generation system
With the right system, you can expand your customer base, generate and convert more quality leads from multiple channels, achieve higher conversion rates, and eventually boost your sales and revenue.
So, to be specific, a lead generation system can help you:
Identify new prospects. By capturing data from the potential buyers who visit your product/ service website, lead generation systems help build the lead pipeline in automated fashion organically. Since these leads are collected from website traffic, they indicate some interest level from anyone who visits your website or is making purchasing decisions.
Generate qualified leads. Inbound lead generation systems generate leads from interested buyers. These people choose to visit your site because of your expertise in a specific domain or industry and/ or they’re interested in your products/ services. Also, because they’re willing to provide their contact information in exchange for the value offer you’re showing on your website, they’re likely to be more qualified leads.
Improve sales productivity. One of the most enormous advantages of using a lead generation system is that it automates a lot of repetitive manual tasks in the lead capturing process. Thus, it helps salespeople focus on more value-added activities that are related to engaging with leads, closing deals, and generating revenue.
Create seamless marketing automation and pipeline management. Most lead generation systems come with integration capabilities with other software, such as email marketing, CRM, and conversion optimization tools.
Once you’ve understood the definition and main benefits of lead generation systems, let’s move to 8+ best lead generation systems right below.
8+ Best lead generation systems
As one of the best landing page builders, Leadpages is often taken out to compare to other builders.
Leadpages is a brilliant investment for the start-up to midsize businesses. This software assists you in building websites and high-converting landing pages that are beautiful-crafted and functional.
Reasons why you’d love it:
- Include various beautiful and customizable templates
- Offer the drag and drop landing page editor
- Collect unlimited leads for free, no matter what pricing plan you choose
- Provide handy lead-generation tools (such as creating pop-ups, one-click signups, etc.)
Some cons you might want to concern
- Not a comprehensive sales funnel builder (Don’t include email marketing or automation)
- Have to take time to integrate Leadpages well with other essential tools for a fully functional funnel
- Offer a 14-day free trial
- Standard Plan: $37/month or $25/month (billed annually) - 1 site limit
- Pro Plan: $79/month or $48/month (billed annually) - 3 site limit
- Advanced Plan: $321/month or $199/month (billed annually) - Up to 50 sites and a full set of features
2. Unbounce: for building landing pages
Even if you are not exactly a coder or designer, you can quickly build landing pages by yourself when you have a tool like Unbounce.
When you run highly-targeted campaigns, such as account-based marketing campaigns, you need to tailor your entire funnel to its audience. That’s why custom-built landing pages are so essential.
Think about it…
Let’s say you click on an ad that promotes the best extensions for Magento 2 and you landed on a homepage that isn’t Magento 2-specific, the chances of converting that traffic drops. But, if you were redirected to a landing page that emphasizes in big, bold letters, “ The Best Extensions for Magento 2,” you would find exactly what you’re looking for.
So, when building your marketing funnels, use a system like Unbounce to create multiple, campaign-specific landing pages quickly. Conversion rates are guaranteed to increase, and search engines will reward you for it.
To help you while designing, the platform has an extensive range of templates and features. It also has over 85 templates for mobile devices, so you’ll have a lot of options to choose from. If you have your own design ideas, you’re able to start with a blank page.
With Unbounce, you’re able to duplicate your most successful landing pages to save time and create high converting pages in bulk. Plus, it’s easy to A/B test variations of landing pages to see which messaging, and designs perform best.
- Launch Plan: $80/ month
- Optimize Plan: $120/ month
- Accelerate Plan: $200/ month
- Scale Plan: $300/ month
- What is a landing page? Landing page optimize tips
- Add Social Proof to Landing Page
- 12 Tips for Optimizing a Landing Page to Boost Conversions
3. Wisepops: for pop-ups
It comes as no surprise that most people don’t exactly love pop-up windows - after all, why would you want a window popping up over the content you’re seeing? Or, a pop-up that always keeps you from closing the window you are about to close?
Nevertheless, as much as people complain about pop-up forms, they still work - and in many cases, they can actually convert very well.
One of the best systems that you can use to create beautiful pop-ups for your website is Wisepops. This simple system offers various options for creating pop-ups for both desktops and mobiles.
This drag-and-drop builder is super simple to use, especially it offers 60 ready-made templates for you to choose from. You also have different options for when to trigger your pop-up; for instance, when the visitor first accesses, scrolls down, clicks on a specific link, hovers over a particular element, or leaves your webpage.
Or, you can always set up your own custom event or trigger and determine what other timing rules must be respected to display the pop-up. Additionally, the system offers the ability to activate multiple campaigns simultaneously, target visitors based on their location and browser, and then you can even craft dedicated messages for new visitors and returning ones.
So yes, while pop-ups may be annoying to many people, if they are properly timed and shown only to the visitors who are more likely to convert, they can eventually work wonders for your lead generation.
- 50,000 pageviews per month: $29/ month
- 100,000 pageviews per month: $49/ month
- 250,000 pageviews per month: $99/ month
- 500,000 pageviews per month: $129/ month
- 1,000,000 pageviews per month: $199/ month
- Enterprise: starts at $200/ month
4. Leadfeeder: for collecting data
Leadfeeder is a site visitor identification system designed for digital marketers and sales teams to generate leads. It tells you which companies visited you, how they found you, and what their interests are - even if they didn’t fill out any forms or contact you.
You just need to install the Leadfeeder Tracker to your site and connect your account to Google Analytics. Then, you will get the following details:
- Company details including industry, contact information, and employee count
- Which pages visitors accessed and how long they spent there
- Where they came from before landing on your site
The system also comes with automatic lead scoring, which places your hottest leads on top of your lead list. It allows you to hide or remove unwanted companies, so you can focus on quality leads. The generated leads give you a better idea of your prospects’ interests, letting you come up with better sales pitches.
Leadfeeder supports native integrations, so that you can connect it to already-existing sales and marketing tools. It can be integrated well with third-party apps, such as Zoho CRM, Hubspot CRM, Zapier, and more.
- Lite Plan: $0
- Premium Plan: starts at $63/ month
5. AVADA Email: for email marketing
AVADA Email Marketing is one of our favorite solutions for email marketing. Basically, this app can help you automate, personalize, and optimize your email marketing campaigns. More than that, it’s also great for lead generation.
One of our favorite parts about AVADA Email Marketing is that you have various ready-made templates. So even if you are not a world-class designer or copywriter, you can still get responses.
Moreover, with the support of Exit-Intent Popups, Add-to-cart, or Spin to Win, you can collect leads with ease, deliver appealing discount coupons to boost sales, and draw attention to other content on your page. Plus, its pre-done automation email series can follow up with your audiences at any touchpoint. You can easily reach, engage, and convert them into your loyal customers and raving fans.
With a friendly and professional customer support team, AVADA ensures you can get incredible experiences with your email marketing campaigns and lead generation process. Amazingly, it offers a free plan together with a 14-day free trial, so you can test it out today!
Related topic: 8+ Best Email Marketing Software
- Free Plan
- Pro Plan: $9/ month
6. Phantombuster: for social media
With all the growth hacking strategies that have become common in recent years, Phantombuster has emerged as one of our favorites. This platform provides more than 200 code-free automation and data extraction tools for LinkedIn, Facebook, Twitter, Instagram, Pinterest, Quora, Media, and others.
Each tool in Phantombuster can be individually used or combined with others to create full workflows. For instance, you can automate lead generation on LinkedIn, receive follows from your competitors’ Twitter followers, or hire developers from GitHub.
In short, you can use Phantombuster on your social media platforms to automate the following:
- Lead generation
- Audience building
- Increasing social reach and engagement
No matter if you want to scrape data from sites, send automated messages, or perform automated actions on social media channels, Phantombuster lets you get more done every single day, which can mean only one thing: more leads and more sales.
- Free Plan
- Growth Hacker Plan: $30/ month
- Business Plan: $70/ month
- Enterprise Plan: $200/ month
- Premium Plan: $900/ month
7. MobileMonkey: for live chat
MobileMonkey chatbots help lead capture, lead qualification, and lead nurturing become easier via live chat for your website, Messenger for Facebook and Instagram, SMS text messaging, and other popular chat channels, from one platform.
OmniChat by MobileMonkey is a multi-channel chatbot and automation platform that lets you create chat campaign content once and use it on each of the above-mentioned channels while unifying customer support chat in one streamlined inbox.
Below are some examples you can get started with MobileMonkey to generate leads, sign-ups, and opt-ins using MobileMonkey:
- Use the proactive live chat to engage prospects and customers on your website
- Add the Free Facebook Lead generator product to your Facebook Page and Posts to automatically capture names, phone numbers, and emails of those who “like” your posts and follow your business
- Set up Facebook and Instagram post autoresponders to capture the contact information of anyone that comments on your content
- Run a contest or giveaway with Messenger chatbots on Facebook or Instagram
You can then run remarketing campaigns with interactive Facebook and Instagram Messenger ads to turn those leads into sales.
- Free Plan
- Pro Plan: $19/ month
- Unicorn Plan: $39/ month
- Team Plan: $249/ month
8. Vyper: for running contests
Contests and rewards are an excellent way to engage your leads and drive conversion, and with Vyper, creating them becomes as simple as possible.
This platform lets you use its intuitive dashboard and templates to build beautiful landing pages for contests that draw visitors’ attention and get them to participate. You can create different rewards programs that incentivize actions that your visitors can perform, such as social media engagement or referrals.
Vyper allows your contest participants to earn additional entries by completing further actions, including completing a form on your website, following your social profiles, or referring a friend. You can actually set the number of extra entries a participant can earn and increase the likelihood your contest will be shared.
In short, you can create the following types of campaigns with Vyper:
- Viral contest/ giveaway
- User-generated content
- Combo reward/ referral program
- Referral/ ambassador program
- Reward/ loyalty program
- Pre-launch/ waitlist campaign
- Milestone contest
Additionally, Vyper provides several integration options to combine your social campaign with your email marketing. That means you can send email alerts and notifications to users about your contests and promotions.
- Enterprise Plan: $149/ month
- Agency Plan: $299/ month
Related topic: 3 Case Studies of Outstanding Reward Programs
9. ProProfs Survey Maker: for customer research/ survey
As a cloud-based platform, ProProfs Survey Maker enables you to capture qualified leads and identify their pain points. It is a robust and easy to use survey solution, especially designed for educators, marketers, and event planners.
Developed with a drag-and-drop user interface and mobile-friendly features, this tool is used to collect customer feedback, conduct market research and demographic analysis, evaluate course effectiveness, and other goals or activities.
With ProProfs Survey Maker, designing and generating online surveys is a breeze, whether simple or sophisticated. The tool enables users to choose from a wide collection of survey templates, which they can customize by adding logos, colors, background images, and call-to-action buttons.
Moreover, the software helps you easily reach out to people by sharing surveys and questionnaires in various ways, such as sharing surveys on Facebook, Twitter, and other social media platforms, sending emails, and publishing on blogs and websites. After delivering your surveys, you can track how respondents are answering your surveys. You can obtain information about your respondents instantly and access detailed survey reports in real-time.
Pricing plans: A 15-day trial of ProProfs Survey Maker is available with the following pricing plans:
- Free Plan
- Essentials Plan: starts at $10/ month
- Premium Plan: starts at $20/ month
10. Calendly: for calendar and appointment setting
When you are trying to convert a lead, friction can be your biggest enemy.
Going back and forth through emails, trying to set up a time to talk is not only a challenge, but it also lowers the eagerness and patience of your lead and increases the likelihood that he will move on or get persuaded by the competition.
However, with a tool like Calendly, setting a time for a meeting or appointment becomes effortless.
All you need to do is let Calendly know your availability preferences and it will do the rest for you. Then, you can share your link in emails, your website, and other correspondence to automate the scheduling of your appointments. Prospects will choose a time, and the event will then be added to both of your calendars.
Its easy-to-use and modern interface guarantees a smooth experience. It can be integrated well with Google, Outlook, and Office 365, and check all calendars for conflicts to avoid double-booking. It also automatically adds new events to the calendars. Custom reminders and confirmations can be sent automatically to invitees to ensure maximum retention.
The software is fully optimized for desktops, tablets, and phones, ensuring that invitees have no compatibility issues while running it on their devices. Calendly allows the prevention of last-minute meetings, setting buffer times between appointments, and secret event types for enhanced privacy and control.
You can set your capacity and allow multiple invitees to schedule the same slot, which is particularly helpful for webinars, workshops, classes, and tours. Invitees can quickly add meetings to their own calendars without registering or signing up.
- Basic Plan: $0
- Premium Plan: $8/ user/ month
- Pro Plan: $12/ user/ month
11. Jumplead: for lead generation, nurturing, and management
Jumplead is a lead generation and nurturing system with various tools to help. That’s why we picked it first, as it is pretty much a complete set of all the tools you need throughout your lead generation and management processes.
So, you can use Jumplead to generate leads for your brand in 4 different ways:
- Dynamic lead generation forms that you can embed anywhere on your website
- Landing pages which you can set up in Jumplead directly
- Overlays to grab attention which is triggered by exit intent (when someone is about to close your webpage, a pop-up window will appear), page scroll, and a form embedded directly on your website
- Live chat window for your personalized messaging (also very helpful for nurturing returning website visitors and leads!)
When you start generating leads, the very next step is to nurture them into becoming paying customers. Jumplead lets you segment your leads into proper lists so that you’re able to send them personalized email broadcasts and build targeted marketing automation campaigns. You can send your leads personalized follow-up emails triggered by their activity, as you keep on engaging them.
Furthermore, the next big feature you’ll get with Jumplead is lead management. Once you have generated leads and started nurturing them with email marketing campaigns and triggered emails, you can keep a close eye on their activity. For example, you’ll get information about their visits to your website and any triggered automation they might have received. As a result, you can know the complete history of their engagement with your business at any moment so that you can reach out to them proactively, when needed.
- Solo Plan: $49/ month
- Starter Plan: $99/ month
- Pro Plan: $199/ month
- Enterprise Plan: $299/ month
- Enterprise 80: $449/ month
- Enterprise 100: $599/ month
- Enterprise 120: $749/ month
- Enterprise 130: 824/ month
So, what lead generation system will you try?
You can see that there are many different types of lead generation systems specializing in various marketing channels. And then, some systems have it all - but you might now know if you will need it all.
But don’t get it intimated. Instead, focus on where most of your prospects are. And you can use the right system effectively to generate more leads, achieve higher conversion rates, and boost your sales and revenue.
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