CASE STUDY
Merch Karma
Merch Karma, a Los Angeles-based brand known for its “Buy Merch, Win Cool Stuff” model, needed a high-performing eCommerce site to match their bold identity. With speed and user experience as top priorities, they partnered with Mageplaza to bring their vision to life.
MERCH KARMA
About Merch Karma: Where Merch Meets Excitement
Merch Karma is a Los Angeles-based brand that offers a unique twist on online shopping - customers don’t just buy merch, they get a chance to win exclusive prizes. Their core model blends stylish, fan-favorite merchandise with interactive shopping experiences.
As their popularity grew, the need for a high-performing, visually stunning website became urgent. To match their bold brand identity, Merch Karma needed a platform that could support both a slick user experience and rapid performance across all devices.
MERCH KARMA
The Challenge: From Scratch, With High Stakes
Before reaching out to Mageplaza, Merch Karma didn’t have a Magento store. They had a fresh PSD design and big ideas but lacked the technical infrastructure to turn it into a fast, scalable, and user-friendly site.
Their goal was clear: launch a fully customized Magento site using the Hyvä theme that could perform flawlessly on both desktop and mobile. But with performance benchmarks set high (Pagespeed score: 80-90 for desktop, 75-80 for mobile), finding the right development partner was crucial.
MERCH KARMA
The Solution & Results: Built for Speed, Designed to Win
Mageplaza took on the challenge by building a brand-new Magento 2.4.7 store from the ground up. Using the Hyvä theme, the Mageplaza team developed every page across all devices, ensuring both design fidelity to the PSD mockup and high technical performance.
The results? A lightning-fast shopping experience with consistent Pagespeed scores ranging from 85 to 95. The new store not only met all performance commitments but also gave Merch Karma a reliable, modern platform ready to support their growing fanbase and bold brand strategy.