Magento 2 Schema.org Structured Data

Magento 2 Schema.org Structured Data

What is Schema.org Structured Data?

According to Schema.org, this is ‘a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond’.

Basically, Schema is a structured data is built by the collaboration between Google, Bing, Yandex, and Yahoo! to help the search engines can understand your site content easier and will offer the better search ranking on the Search Engines Result Pages (SERPs). This will improve the way your page displays in SERPs by highlighting the key information in a clear and logical way.

Here is an example of a search result which is applied Schema.org Structured Data when searching for the keyword Magento 2 SEO extension.

SEO Structured Data

As you can see, instead of showing the boring meta title and description, as usual, the search result has more detail information includes Rating, Review, Price, Stock status and the suggested extensions.

Benefits

Serve users better

Using Schema Structured Data is such a huge pleasure for the shoppers when almost the key information are shown right into the search result. Shoppers don’t need to click on the link to see more details but can have an overview of the site or the item to make the purchase decision quicker. It’s effective, save time and absolutely bring the better shopping experience.

Increase the click rate

70-80% of users ignore the paid ads, focusing on the organic results. The problem is that how can your site result can be stood out among various choices. Having a perfect Schema structure will bring to your site a more trusted and professional look compare to the others. Be able to grab the shopper attention, no wonder the site click rate will increase significantly.

Higher ranking

It’s obvious that the Structured Data plays a critical role in SEO process. As the search engine crawlers can easier to check and determine the site information, there is no doubt that websites use Schema Structured Data will be ranked higher than the others. Improving SEO ranking is one of the biggest successes in SEO and of course, your business will be boost dramatically.

Configuration

Firstly, go to Admin Panel > Mageplaza > SEO > Settings.

SEO

Then, go to Rich Snippets | Structured Data tab.

config

In this tab, you can choose Yes/ No to enable or disable the Rich Snippets, Product Structured Data, Organization Information and Your Site Name in Search Result.

Finally, choose Save Config to finish.

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