Magento 2 Structured Data / Rich Snippets

Magento 2 Structured Data / Rich Snippets

What is Structured Data for Magento 2?

According to, this is ‘a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond’.

Basically, Schema is a structured data is built by the collaboration between Google, Bing, Yandex, and Yahoo! to help the search engines can understand your site content easier and will offer the better search ranking on the Search Engines Result Pages (SERPs). This will improve the way your page displays in SERPs by highlighting the key information in a clear and logical way.

Here is an example of a search result which is applied Structured Data when searching for the keyword Magento 2 SEO extension.

SEO Structured Data

As you can see, instead of showing the boring meta title and description, as usual, the search result has more detail information includes Rating, Review, Price, Stock status and the suggested extensions.


Serve users better

Using Schema Structured Data is such a huge pleasure for the shoppers when almost the key information are shown right into the search result. Shoppers don’t need to click on the link to see more details but can have an overview of the site or the item to make the purchase decision quicker. It’s effective, save time and absolutely bring the better shopping experience.

Increase the click rate

70-80% of users ignore the paid ads, focusing on the organic results. The problem is that how can your site result can be stood out among various choices. Having a perfect Schema structure will bring to your site a more trusted and professional look compare to the others. Be able to grab the shopper attention, no wonder the site click rate will increase significantly.

Higher ranking

It’s obvious that the Rich Snippets in Magento 2 plays a critical role in SEO process. As the search engine crawlers can easier to check and determine the site information, there is no doubt that websites use Schema Structured Data will be ranked higher than the others. Improving SEO ranking is one of the biggest successes in SEO and of course, your business will be boost dramatically.


Take a look at how it works by this example. Go to Products > Catalog > choose a product.


Then, expand Search Engine Optimization tab.


This field allows the users can edit and see visually how the structured data will be displayed in the Search Engine Result Pages.

  • Add the Meta Title.
  • Add the URL Key.
  • Insert the Meta Description.

Related Posts: