What is SEO for Magento 2 is a great topic nowsday. Let me explain more details about it. SEO (Search Engine Optimization) is the process of optimizing text content and website structure so that search engines select the most suitable website to serve searchers on the internet. Simply, SEO is a set of methods to put the site on TOP 10 in the results pages of the Search Engine such as Google, Bing, Yahoo, etc.
If backlink is the soul of SEO Offpage, Internal link is an indispensable part of SEO Onpage
A backlink is a link placed on another web page that points to a page on your website. These links are placed on the characters, the anchor text, or the image or even the Url of your website, provided that when you click on them the user will be navigated to your page. Importance of Backlinks in SEO Backlinks are very important in the process of SEO, backlinks are like a vote for that website to become more credible and Google is more appreciated.
Anchor text is a text that the reader can see and when clicked on the text, the user is redirected to a new link. In today’s browsers, anchor text is usually blue (or something different from the surrounding text and follows the site’s identity or theme). In SEO of Magento 2, the anchor text is usually highlighted and underlined.
A link is named external links in Magento 2 when links point from this website to another website. In other words, if the webmaster places a link on the page to another website, the link is considered an external link. External links are links from different domains but it contributes significantly in assessing Pagerank and ranking of the website.