When you do e-commerce sites it’s pretty obvious how to track your conversions – they will appear in sales in the Dashboard! However, sometimes you also get asked to add Google Analytics conversion tracking code just because the client wants all their statistics in one place. So the analytics guy will send through a request asking you to place a specific piece of code on the successful transaction ‘Thank You’ page.
Adwords Conversion Tracking module can help you see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more.
Create Conversion Tracking on Adwords account
Follow this guide
Add conversion tracking to Magento
Admin > System > Configuration > Mageplaza > Adwords Conversion Tracking > then fill the Conversion ID, Conversion Color, Conversion Label. After that you click on Save config.
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