4 Advanced Techniques to Improve SEO in Magento 2



Mageplaza SEO

The important role of SEO in boosting the number of web browsers to a website is undeniable. Once online store owners can take advantage of SEO, they do not money to have a huge number of visitors. However, not everyone knows how to make SEO truly beneficial for their Magento merchants. Here are some advanced techniques for you to maximize the advantage of using SEO.

1. Duplicate content is not a big trouble

Every online shop is afraid of facing duplicate content. One website, when being considered to contain identical content with any other page, will be marked as an unreliable site by the spiders. As a result, the web page link cannot gain high position in the search engine result pages (SERPs). To address this problem, shop admins have three choices: create robots.txt file, make 301 redirect, or set Meta tags as “noindex, nofollow”. However, these above options only reduce the risk of duplicate content to a certain extent. If store owners want to resolve this issue clearly, Mageplaza SEO extension is highly recommended.

Mageplaza SEO duplicate content

2. Remember to avoid duplicate content for multilingual websites

With Magento support, online stores have several supporting tools to set numerous languages for their web pages. However, multilingual websites also contain the risks of duplicate content penalties. Therefore, it is of utmost important to apply some tricks to reduce identical content. It is highly suggested to set the tag as rel=”alternate” hreflang=”x”. Besides, the header of the page head is considered to be the best place to put the tag. However, place the tag on every single page is not easy, shop owners can visit System > Configuration > Design > HTML > Title > Various script and make change to the field: “Different scripts”

You can find more information on this configuration in this page here.

3. Don’t forget the importance of keywords

Mageplaza SEO importance of keywords

Using appropriate keywords is one of the determining factors contributing to the success of SEO. Therefore, make sure keywords and a short description is filled in the field of metadata box in the Content Management System pages. Besides, remember to include minimum 5 keywords in the content to make sure that the spiders can easily identify the content of the pages.

4. Make change to default description

Mageplaza SEO default description

Another advice for shop owners to gain higher rank in the SERPs is pay attention to Meta descriptions. This part is often received no consideration from shop admins and they do not make any change in the field box. Consequently, duplicate content happens, that negatively affects SEO and placement in the SERPs. Therefore, store admins should go to System -> Configuration -> General -> Design -> HTML Head -> Default description and leave it empty. Besides, you should make sure that your meta keywords are not “magento” or “magento commerce”. Let change them to something meaningful or related to your products.

In conclusion, applying SEO in increasing the organic numbers of traffic to a website is a strategic method used by almost all online merchants. However, fully understand how to maximize its benefits is not done by everyone. To perform SEO Magento 2 at best, store admins need to be serious and make effort in every detail. Nevertheless, there is a solution for all your concerns and problem, it is Mageplaza SEO extension**

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