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User guide: SEO Standard User Guide

Magento 2 SEO extension Standard was developed by Mageplaza is the best FREE marketing tool in order to help you automatically optimize and greatly improve the performance of your Magento-based store in Search Engines. With a list of outstanding and effective tools, our Better SEO extension will bring to your store a great chance to own an amazing speed as well as gain the higher and higher rank in the popular and famous search engines such as Google, Bing, or Yahoo.

In order to install SEO extension on your store, you can learn and do it by yourself via Installation Guide or use Installation Service Package to request the specialist helps from Mageplaza Team.

Magento 2 SEO Settings

After loging in as Admin account, go to the path Mageplaza > SEO > Settings.

Magento 2 SEO Basic Settings

1. General Configuration

Open General Configuration section, you can see:

  • Add Nofollow meta in Search Result if you select “Yes” option
  • Add Nofollow meta in Product Gallery if you select “Yes” option
  • Setting Enable Sitelink Search Box to “Yes” means showing another search box that shows the more detailed search results on the destination site.
  • In Stop words field, choose the language of the stop words to use. For example: if choose en (English), the stop words are a the, of, for, etc.

Magento 2 SEO General Configuration

2. Duplicate Content

Continue with the next session - Duplicate Content, there are some configurations related to the duplicate content:

  • To manage your content better and restrict the duplication, please set “Yes” for Add Canonical URL Meta
  • In the Canonical points to https field, you can choose “Yes” or “No” option depending on whether you would prefer the https version of a page or not

Magento 2 SEO duplicate content

3. Social Shares

Social Shares provides the working fields that support for the better SEO on the social channels. Now expand that section and do the following:

  • It is possible to show Open Graph that is a short description of your website whenever visitors publish on the social medias like Facebook, Google+, Pinterest and other social networks.

    If disable the open graph on the social network, please choose “No” to turn it off in Add Open Graph meta tags field

  • You can also add Twitter Card Meta tags when the visitors share your website on Twitter

  • Enter Pinterest Confirmation Code to verify your website. Follow the instruction here

  • Enter Google+ Publisher Page if you need

Magento 2 SEO Social Shares

4. Structured Data

Scroll down and expand the Structured Data section, you will:

  • Include Structured Data in the search results right after enabling the rich snippet in the configuration

    Structured Data may be review stars, an aggregate rating value, and vote count, etc. You can learn it more at the link

  • Disable Product Structured Data by selecting “No” if your theme or module implements it’s own product snippets.

  • Allow applying Organization Information that describes the results in detailed. Furthermore, you can custom that data via this guide

SEO structure data

5. Social Profiles

Mageplaza SEO extension permits to show Social Profiles when your website is searched on Google.

Magento 2 SEO Social Profiles

6. Business information

You can enable Business Information if choosing “Yes”. Just enter the information into the corresponding fields, then all of them will be shown on the search result.

Magento 2 SEO Business Information

7. Breadcrumbs

Enabling Breadcrumbs is the way to show the exact position in the site hierarchy, for example: > Magento 2 Extensions > Better SEO. If you really want to apply for your product page, under Breadcrumbs section, please select “Yes” in the Enable Breadcrumbs Rich Snippet field.

Magento 2 SEO Breadcrumbs

8. Verifications

In the Verification field, you need to enter the verification code to confirm the ownership of your site. Hence, you can use the Web services such as Google Search Console, Bing Wesmaster Tools, Pinterest and Yandex Webmaster Tools.

Magento 2 SEO HTML Sitemap

9. Hreflang Tag

The Hreflang tag is the necessary tag if your website must approach multi-countries. The hreflang attribute tells Google which language you are using on a specific page, so the search engine can serve that result to users searching in that language.

In order to use the hreflang tag, you need to do:

  • Enable the hreflang URL when selecting “Yes”
  • Allow you to apply the hreflang for the product, category, and pages if you need.
  • Assign X-default to the specific store view that means if the visitors come from another country with the language you don’t support, the assigned store view to X-default will be displayed in this situation.

Magento 2 SEO Hreflang Tag