After creating and sending your coupons with the Mageplaza Generate & Import Coupon extension, all that’s left is for the customer to actually use it. Yet, this very last step could sometimes not go as smooth as you expected. Maybe the customers get lost in shopping and forget about the coupon, or they don’t feel like dealing with long, complicated string of code. Anyhow, difficulty in applying coupon is one of the factors that cause a long and complex checkout process, which in turn is the second most popular reason for cart abandonment during checkout.
Why not take an extra step and allow the customers to conveniently go shopping at your store with the coupon code already filled in? The Coupon Link Builder was developed to address such needs. From it, you can get a URL that the customers can just click on to go back to your site with the code is already applied in advance.
From your backend, look at the admin panel and go to
Stores > Configuration > Mageplaza > Better Coupon. You would find the Builder under there.
Here we will take a look at the fields from top to bottom
With the URL in your hand, you can send it to customer who now can easily go shopping at your store without worrying about the code.
Here we will see how it is like from a customer’s eyes. After the customers click on the link, they will be redirect to the store where they can browse for items just like usual. When they are ready to checkout, the code will be filled in the coupon section in advance and all that’s left is to apply it. The process is shown below in this gif:
Coupon is a great motivation tool, but the actual process of discounting must be facilitated in every possible way for it to be truly effective. This feature is really handy for the users and is a nice way to show how much thought you give to creating the best customer experience.
It comes to the end of tutorial: Magento 2 Apply Coupon by a link.