Magento 2 SEO & Search

  • insert_chart Configure Robots.txt

    As you know, configuring robot.txt is important to any website that is working on a site’s SEO. Particularly, when you configure the sitemap to allow search engines to index your store, it is necessary to give web crawlers the instructions in the robot.txt file to avoid indexing the disallowed sites. The robot.txt file, that resides in the root of your Magento installation, is directive that search engines such as Google, Yahoo, Bing can recognize and track easily. In this post, I will introduce the guides to configure the robot.txt file so that it works well with your site.

  • insert_chart Setup Google Universal Analytics

    Google Universal Analytics and Google Adwords are both the awesome Google tools that help you optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces. Meanwhile, Google Universal Analytics tool allows you to get a new and more flexible tracking code that lets you collect data from any digital device.

  • insert_chart Setup Google Adwords Conversion Tracking

    Google Adwords and Google Universal Analytics are both the awesome Google tools that help you optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces. Meanwhile, Google Adwords tool allows store owners advertise their websites as ads in the Google Search Results. With the Google Adwords, you have great chances to approach to the visitors, simultaneously, it is easy to manage the advertising campaigns.

  • insert_chart Enable Canonical Meta Tag

    Learn how to enable Canonical Meta Tag in Magento 2 by following this topic. The canonical meta tag is very important meta tag in SEO and using the canonical meta tag can improve your site ranking and concentrate pageviews. It helps a lot solving duplicate content problems when there are multiple URLs have identical or very similar content so that the search engines can index exactly your preferred URL.

  • insert_chart Create URL Rewrites

    URL Rewrite is one of the most awesome tools by Magento 2 that allows you to edit any URL linking to a product, category or CMS page. After enabling the rewrite, the visitors who access the previous link will be navigated to the new address to get more information.

  • insert_chart Create CMS Page Rewrites

    Beside Product and Category, CMS Page is one of three elements store admin can redirect the visitors to another link if there is any change on the CMS page. With URL Rewrtie tool from Magento 2, the URL of content page or other page can be set for the rewrite.

  • insert_chart Create Category Rewrites

    With the URL Rewrites tool, you can create both Product Rewrites, and CMS page even Category Rewirtes in order to redirect the vistors to the another URL instead of the previous address if there is any change of the category.

  • insert_chart Configure URL Rewrite

    URL Rewrite is one of the most awesome tools by Magento 2 that allows you to edit any URL linking to a product, category or CMS page. After enabling the rewrite, the visitors who access the previous link will be navigated to the new address to get more information.

  • insert_chart Configure Sitemap

    Configuring the sitemap in Magento 2 Admin allows you to apply an awesome Magento tool with a document file which contains all of website’s URL and possibly direct people to any page on Magento stores quickly. In addition to the utility of direction, the sitemap is also an easy way to point what pages are ready for crawling to any search engines, that is very useful for your better SEO.

  • insert_chart Automatic Product Redirects

    From Magento 2 backend, store admin can auto-generate a permanent product redirect whenever the URL key of a product changes. To apply the URL Redirect, let mark Create Permanent Redirect for Old URL checkbox that apppears beneath the Search Engine Optimization section. At that time, your store is already ready to set for the automatic product redirects as updating the URL key.

  • insert_chart Report Search Terms

    Support the Search Terms Report is one of the most helpful utilities from Magento 2. The report will shows the number of results as well as the number of times the term was used. Moreover, any data will be stored and filtered by term, store, results, and hits. Export them as you need for further analysis.

  • insert_chart Enable Flat Catalog

    Using Flat Catalog will help you speed up your product collection instead of managing the catalog data in many table by the Entity Attribute Value (EAV). When your store applies the Flat Catalog, the new tables on the fly are generated and they will store every necessary data related to your product or category.

  • insert_chart Enable Canonical Meta Tag

    Open graph

  • insert_chart Configure Popular Search Terms

    Search Terms is configured by admin on Magento 2 store, that means customers only need to type the keywords of the needed products and get them on the search results. And especially, you can make an small survey of the customer demands via the search terms by tracking what the clients are looking for on your store. When the number of searches for an unvavailable product are enough large, it is time to add it to your catalog. However, at this time, if the customers leave without any item, you can adjust the following ways:

  • insert_chart Add Search Terms

    Adding more Search Terms is the necessary thing to make the customers’s finding any items with ease. In this tutorial, let feel comfortable to apply new words for searching your products in the catalog. If you want to learn how to configure the Search Terms, follow our previous topic, and track the Search Terms Report in the next one.

  • insert_chart Configure the Pagination Controls

    The Pagination Controls is the format from Magento 2 for the product listing. You can set the number of links that appear in the control, and configure the Next and Previous links. To appear the pagination link, it is required when the number of products that need to be shown is greater than the permitted amount in the product list settings.

  • insert_chart How to Configure Search: Catalog search in Magento 2

    In this post, i will introduce how to configure Search or Catalog search in Magento 2. Setting the minimum and maximum number of characters that can be submitted in a query that is an important part when you adjust the Catalog Search configuration. For example: you can choose the minimum number is 1 and the maximum number is 148.

  • insert_chart Configure Product Listings

    In this post, i will introduce how to configure product listings in Magento 2. Setting the effective way to show your product listings will help to encourage customer buy more and customer will conveniently and easily find the preferred products. You can set the default number product listing will be appeared as list or grid. In backend, you also can determine the selection number of products appear per page and select which attribute is used to sort the list. Moreover, as you need, you can set to allow customer view all products per page or not.

  • insert_chart Configure Price Filter - Price Navigation

    Layered Navigation from Magento 2 default is designed as a convenient sitemap on your Magento 2 store. The navigation is usually placed on the left of the category page with list of categories and price range. Thus, instead of going around your store, the customers only need to describe their demands through the criterias filter, and they will get the desired items very quickly. However, if you want to give more criterias for the searching as well as enhance customer’s experience on your site, you can refer to Magento 2 Layered Navigation extension, an advanced filter from Mageplaza.

  • insert_chart Configure Layered Navigation with Filterable Attributes

    Configure Layered Navigation from Magento 2 default is designed as a convenient sitemap on your Magento 2 store. The navigation is usually placed on the left of the category page with list of categories and price range. Thus, instead of going around your store, the customers only need to describe their demands through the criterias filter, and they will get the desired items very quickly. However, if you want to give more criterias for the searching as well as enhance customer’s experience on your site, you can refer to Magento 2 Layered Navigation extension, an advanced filter from Mageplaza.

  • insert_chart Show Breadcrumbs to CMS Pages

    A breadcrumb trail is used as a navigational aid that includes a set of links which help user keep track of their locations. User can quickly return to the previous page by just click any link shown in breadcrumb trail. Usually, the breadcrumb trail will be located below the header. In this topic, I will show you the simple way how to Add Breadcrumbs to CMS Pages in Magento 2.