But hold on a minute. Before jump right into the main topic, let me introduce you something first. And yes it is Magento 2 SEO extension from Mageplaza. Well, technically you can do SEO just fine without it, it’s definitely up to you to download it or not. But hey, Magento 2 SEO extension is FREE and it has a lot of awesome which can save you from a ton of manually works. Why not, right?
A breadcrumb trail is used as a navigational aid that includes a set of links which help users keep track of their locations. Users can quickly return to the previous page by just a click on any link shown in breadcrumb trail. Usually, the breadcrumb trail will be located below the header. In this topic, I will show you a simple way to Add Breadcrumbs to CMS Pages in Magento 2.
Layered Navigation in Magento 2 default is designed as a convenient sitemap on your Magento 2 store. The navigation is usually placed on the left of the category page with a list of categories and price range. Thus, instead of going around your store, the customers only need to describe their demands through the criterias filter, and they will get the desired items very quickly. However, if you want to give more criterias for the searching as well as enhance customer’s experience on your site, you can refer to Magento 2 Layered Navigation extension, an advanced filter from Mageplaza.
In this post, I will introduce how to configure product listings in Magento 2. Setting the effective way to show your product listings will help encourage customers to buy more and customers will conveniently and easily find their preferred products. You can set the default number product listing to be appeared as a list or in a grid. In the backend, you can also determine the selection number of products appearing per page and select which attribute is used to sort the list. Moreover, as you need, you can set to allow customers to view all products per page or not. Build a product recommendation system like Amazon such as You also may like, frequently bought together, who bought this also bought.
In this post, i will introduce how to configure Search or Catalog search in Magento 2. Setting the minimum and maximum number of characters that can be submitted in a query that is an important part when you adjust the Catalog Search configuration. For example: you can choose the minimum number 1 and the maximum number 148.
The Pagination Controls is the format from Magento 2 for the product listing. You can set the number of links that appear in the control, and configure the Next and Previous links. To appear the pagination link, it is required when the number of products that need to be shown is greater than the permitted amount in the product list settings.
Adding more Search Terms is a necessary thing to make the customers’s finding any items with ease. In this tutorial, let feel comfortable to apply new words for searching your products in the catalog. If you want to learn how to configure the Search Terms, follow our previous topic, and track the Search Terms Report in the next one.
Search Terms is configured by admins on Magento 2 stores, that means customers need to type the keywords of the needed products and get them on the search results. And interestingly, you can make an small survey of the customer demands via the search terms by tracking what the clients are looking for on your store. When the number of searches for an unvavailable product are enough large, it is time to add it to your catalog. However, at this time, if the customers leave without any item, you can adjust the following ways:
Using Flat Catalog will help you speed up your product collection instead of managing the catalog data in many tables by the Entity Attribute Value (EAV). When your store applies the Flat Catalog, the new tables on the fly are generated and they will store all necessary data related to your products or categories.
Support the Search Terms Report is one of the most helpful utilities from Magento 2. The report will show the number of results as well as the number of times a term is used. Moreover, any data will be stored and filtered by terms, stores, results, and hits. Export them as you need for further analysis.
From Magento 2 backend, store admins can auto-generate a permanent product redirect whenever the URL key of a product changes. To apply the URL Redirect, let mark Create Permanent Redirect for Old URL checkbox that apppears beneath the Search Engine Optimization section. At that time, your store is already ready to set for the automatic product redirects as updating the URL key.
Configuring the sitemap in Magento 2 Admin allows you to apply an awesome Magento tool with a document file which contains all of website’s URL and possibly direct people to any page on Magento stores quickly. In addition to the utility of direction, Magento 2 sitemap is also an easy way to point what pages are ready for crawling to any search engines, that is very useful for your better SEO.
Configure URL Rewrite Magento 2 is one of the most awesome tools by Magento 2 that allows you to edit any URL links to a product, category or CMS page. After enabling the URL rewrite, the visitors who access the previous link will be navigated to the new address to get more information.
With the URL Rewrites tool, you can create both Product Rewrites, and CMS page even Category Rewirtes in order to redirect the vistors to the another URL instead of the previous address if there is any change in the category.
Beside Product and Category, CMS Page is one of three elements store admins can redirect the visitors to another link if there is any change on the CMS page. With URL Rewrtie tool from Magento 2, the URL of content page or other page can be set for the rewrite.
Creating the Product URL Rewrite means you can change the product link for better SEO and make your site more friendly with the visitors. However, during the rewrite process, you should know what Target Path and Request Path are.
URL Rewrite is one of the most awesome tools by Magento 2 that allows you to edit any URL linking to a product, category or CMS page. After enabling the rewrite, the visitors who access the old link will be navigated to the new address to get more information.
Learn how to enable Canonical Meta Tag in Magento 2 by following this topic. The canonical meta tag is a very important meta tag in SEO and using the canonical meta tag can improve your site ranking and concentrate pageviews. It helps a lot in solving duplicate content problems when there are multiple URLs containing identical or very similar content so that the search engines can index exactly your preferred URL.
A sitemap is the optimized solution helping index your store to search engines, simultaneously, the sitemap is designed specially and friendly in order to that web crawlers can find pages without any difficulties. Thus, let’s follow this tutorial to learn the steps to enable and submit the sitemap to search engines in Magento 2, and let’s learn how to configure the sitemap in our next post.
Google Adwords and Google Universal Analytics are both the awesome Google tools that help you optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces. Meanwhile, Google Adwords tool allows store owners advertise their websites as ads in the Google Search Results. With the Google Adwords, you have great chances to approach to the visitors, simultaneously, it is easy to manage the advertising campaigns.
Google Universal Analytics and Google Adwords are both the awesome Google tools that help you optimize your content, analyze your traffic, and connect your catalog to shopping aggregators and marketplaces. Meanwhile, Google Universal Analytics tool allows you to get a new and more flexible tracking code that lets you collect data from any digital device.
As you know, configuring robot.txt is important to any website that is working on a site’s SEO. Particularly, when you configure the sitemap to allow search engines to index your store, it is necessary to give web crawlers the instructions in the robot.txt file to avoid indexing the disallowed sites. The robot.txt file, that resides in the root of your Magento installation, is directive that search engines such as Google, Yahoo, Bing can recognize and track easily. In this post, I will introduce the guides to configure the robot.txt file so that it works well with your site.