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Hire HubSpot Developers To Elevate Your Business Growth: Key Benefits Unveiled

Businesses are continuously looking for innovative approaches to improve their operations and spur growth in today’s ever-changing digital landscape. 

HubSpot, a top customer relationship management (CRM) tool, has emerged as a game-changer for companies trying to improve their marketing, sales, and customer support activities. 

Hiring a dedicated HubSpot developer can be a game-changing choice if you want to use HubSpot to its maximum potential and modify it to fit your unique business demands. This blog post will discuss the advantages of working with a HubSpot developer and how they may help your company grow.

Table of content

What Is A HubSpot Developer?

A HubSpot developer is a software professional specializing in working with the HubSpot platform, a comprehensive customer relationship management (CRM) and marketing automation software. HubSpot developers have expertise in customizing, integrating, and optimizing the HubSpot platform to suit the specific needs of businesses and organizations.


Hire HubSpot developers


Their role involves various tasks, including creating and customizing templates for emails, landing pages, and websites, setting up marketing automation workflows, integrating HubSpot with other tools and systems, developing custom modules and functionalities, and enhancing the user experience within the HubSpot ecosystem.

HubSpot developers are knowledgeable about the technical features of the HubSpot platform, such as its APIs (Application Programming Interfaces), CMS (Content Management System), and numerous modules such as CRM, marketing, sales, and customer service tools. They are proficient in programming languages, including HTML, CSS, JavaScript, and frequently HubL, the language used for HubSpot’s templates.

Related post: HubSpot CRM Review: Is It As Good As They Say?

Benefits Of Hiring HubSpot Developers

Hiring HubSpot developers can help your company in several ways, especially if you use HubSpot’s CRM and marketing automation tools. 


Benefits of hiring HubSpot developers


The following are some major benefits of employing HubSpot developers:

  • Customized HubSpot implementation: You can alter the platform to suit your unique needs by hiring a HubSpot developer. Hire an expert HubSpot developer to build unique modules, incorporate third-party tools, and automate procedures for seamless company operations.
  • Website development: The CMS offered by HubSpot enables easy website creation and enterprise management. A developer can create templates, implement innovative functionality, improve user experience, and link with CRM and marketing automation tools for efficient lead generation and nurturing.
  • Marketing automation expertise: You can use a skilled HubSpot developer to fully utilize marketing automation. Developers automate lead nurturing procedures, set up email campaigns, and create personalized workflows to maximize marketing efforts.
  • Smooth CRM integration: HubSpot supports managing customer interactions, tracking sales, and nurturing prospects. HubSpot developers integrate CRM with critical applications, improving data flow, removing manual effort, and offering an in-depth customer experience analysis.
  • Continuous support and optimization: Developers at HubSpot offer continuous support, debugging, and optimization to guarantee that your HubSpot setup runs well and is always updated. They provide reports, analyze data, and evaluate HubSpot investments.
  • Mastering marketing automation: HubSpot is well known for its marketing automation features. Developers may create and implement complicated marketing automation workflows, segment audiences, and build up lead-nurturing campaigns to increase engagement and conversions.
  • Sales and CRM improvements: To match your sales processes, developers can modify your HubSpot CRM. Your sales team’s efficiency will increase thanks to their ability to build personalized pipelines, automate deal phases, and perform follow-up duties.
  • Data management and reporting: HubSpot developers can assist you with data tracking setup, custom report creation, and performance metric analysis. You may make wise selections and optimize your tactics with this data-driven strategy.
  • Staying up-to-date: Developers for HubSpot are dedicated to remaining up to speed with the platform’s changes and new features. To increase your marketing, sales, and customer service efforts, they may assist you in utilizing the most recent tools and advancements.
  • Efficiency and time savings: By hiring a HubSpot developer, you can benefit from their experience and potentially save a lot of time and money. They can diagnose problems and put solutions into place quickly that could take you considerably longer to do on your own.
  • Scalability and growth: HubSpot developers can create solutions that can scale as your company expands. They can make sure your HubSpot configuration supports expansion, whether it’s processing bigger contact databases, dealing with more traffic, or increasing your automation workflows.

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Main Responsibilities Of A HubSpot Developer

A HubSpot developer is essential in optimizing and tailoring the HubSpot platform to a company’s unique requirements and goals. 


The main responsibilities of a HubSpot developer

Their duties cover various activities to improve marketing automation, customer relationship management, and overall user experience. The following are the primary duties of a HubSpot developer:

  • Implementation and customization: HubSpot developers customize the HubSpot CRM and its modules to the organization’s business procedures. They practice customized workflows, fields, and properties corresponding to the company’s advertising and promotion plans.
  • Website development: Using HubSpot’s CMS for website development and upkeep is crucial. HubSpot developers build responsive, aesthetically pleasing websites offering consistent user experience across various devices.
  • Template creation: HubSpot developers provide email templates, landing pages, and website templates consistent with the brand’s visual identity. These templates have been carefully designed to increase engagement and conversion.
  • Integration with third-party tools: HubSpot frequently has to be integrated with other business software applications. Developers are responsible for building up these integrations, guaranteeing data consistency, and facilitating effective data transfer between systems.
  • Workflows of marketing automation: It is crucial to design and improve marketing automation workflows. To improve the efficiency of marketing efforts, HubSpot developers create workflows that automate lead nurturing, follow-ups, and engagement.
  • API integrations: Developers utilize HubSpot’s APIs to integrate the platform with other applications and systems. This includes data synchronization, which allows HubSpot and other technologies to communicate seamlessly.
  • Data management and reporting: HubSpot developers configure data tracking, generate custom reports, and integrate analytics solutions. Through the use of data-driven decision-making, this enables firms to assess the success of their marketing and sales initiatives.
  • Troubleshooting and support: When using HubSpot, developers offer technical assistance to resolve problems and overcome obstacles. They analyze issues, locate the source of the issues, and offer prompt solutions.
  • Staying up-to-date: HubSpot is always being updated and given new features. HubSpot developers stay current with platform changes and guarantee that the company’s HubSpot setup remains current and effective.
  • User experience optimization: Developers at HubSpot focus on constructing user-friendly user interfaces, enhancing navigation, and improving overall user experience. This entails improving landing pages, CTAs, and forms.
  • CRM Enhancements: HubSpot developers customize the CRM to the organization’s sales operations. They set up pipelines, deal phases, and deal properties to ensure the CRM works with how the business handles leads and sales possibilities.
  • Training and documentation: HubSpot developers may also train team members to use HubSpot effectively. To enable seamless adoption and continuous usage, they produce documentation and recommendations.

How To Differentiate A HubSpot Developer From Other Developers?

Understanding the special skill set and expertise that a HubSpot developer brings will help you tell them apart from other types of developers. 

Differentiate HubSpot developers from other developers

You can tell a HubSpot developer from other developers by comparing their work to the following:

HubSpot Developer

HubSpot developers are experts at leveraging the HubSpot platform’s features to improve marketing, sales, and customer engagement.

  • Platform knowledge: Developers at HubSpot are specialists in utilizing CRM and marketing automation tools at HubSpot. They know the intricacies of HubSpot’s features, capabilities, and best practices.
  • HubSpot certifications: Developers for HubSpot frequently possess certifications that attest to their expertise with the HubSpot platform. These credentials prove their proficiency with CRM use, CMS development, and marketing tools.
  • Automated sales and marketing: HubSpot developers create and optimize marketing automation workflows, and lead nurturing campaigns, and sales processes within the HubSpot platform.
  • Template customization: They are skilled at using HubSpot’s CMS to create and modify email, landing page, and website templates that are aesthetically pleasing and consistent with branding.
  • Integration with HubSpot: HubSpot developers are adept at integrating HubSpot with other programs, facilitating easy data transfer across systems through APIs and connectors.

Read more: 13+ Best Marketing Automation Tools in 2023

Other Developers

Other developers excel in various programming areas and create custom solutions tailored to different platforms and software needs. 

  • Specialized skills: Developers in different fields (such as web development, app development, or software engineering) have specialized knowledge in their professions that may not fully encompass HubSpot’s potential.
  • Diverse platforms: They utilize different platforms, languages, and frameworks, some of which might not be HubSpot. They may have more versatile talents or skills more suited to specific tools.
  • Broad understanding of development: Other developers may be knowledgeable in various front-end and back-end technologies, databases, programming languages, and application structures.
  • Custom solutions: Based on the unique requirements and objectives of a project, other developers produce custom software solutions, web applications, mobile apps, and more.
  • Agnostic of a platform: These developers are not tied to a specific platform like HubSpot. To accomplish their projects’ goals, they use various tools and technology.

You can take a look at the following comparison table for an easy understanding:

Dimensions HubSpot Developer Other Developers
Expertise Focuses on the HubSpot platform Focus on software engineering, web/app development, etc.
Certifications HubSpot certifications May have certifications relevant to their field
Platform Focus Primarily focused on the HubSpot platform Focus on a variety of platforms and technologies
Marketing Automation Designs workflows for HubSpot marketing Possible lack of specific marketing automation knowledge
Custom Templates Builds templates for HubSpot CMS Build custom templates for various platforms
Integration Skills Integrates HubSpot with other tools Integrate many tools and systems as necessary
Programming Languages Good at HubL, JavaScript, etc. Fluent in languages related to their field, such as HTML, CSS, JavaScript, Python, etc.
Project Scope Focuses on the capabilities of HubSpot Work on many different software projects
Target Audience Businesses utilizing HubSpot Businesses looking for software development solutions
Platform Limitation Focuses on the HubSpot ecosystem Adaptable to various platforms and technologies
Marketing and Sales Knowledge Familiar with the methodology of HubSpot Maybe lacking specialist skills in marketing or sales
Inbound Methodology Understanding Knows the inbound principles of HubSpot Possibly not related to inbound marketing
Platform Updates and Changes Keeps up with HubSpot changes Adapt to changes in multiple platforms and technologies
Scope of Custom Solutions Solutions within the HubSpot ecosystem Solutions for a variety of software requirements
Industry-Neutral Utilizing HubSpot, relevant across industries Applicable to a variety of areas and industries
Collaboration Collaborates with Marketing teams Collaborates on software development with various departments
Project Scale HubSpot-centric projects Software projects of different scales

Considerations Between Hiring Certified HubSpot Developers Vs. Hiring Non-certified Developers

Consider your project’s requirements, objectives, and financial constraints when hiring certified HubSpot developers versus non-certified developers, which is a significant decision. As you make your choice, take into account the following factors:

Hire Certified HubSpot Developers

For more complicated or important projects, certified developers add a level of standardization and verified competence.


Hire certified HubSpot developers


The following are some factors to consider when hiring certified HubSpot developers:

  • Expertise and knowledge: Certified HubSpot developers have taken training and exams to prove their understanding of HubSpot’s features, best practices, and capabilities. They probably know a lot about the many modules and features of the platform.
  • The ecosystem of HubSpot: Including CRM, marketing, sales, and customer support technologies, certified developers are familiar with the HubSpot ecosystem. This deeper understanding can lead to more complete solutions and integrations.
  • Quality assurance: Since HubSpot credentials demand ongoing education and recertification, qualified developers are aware of the most recent platform upgrades and industry best practices. This dedication to continuous learning can lead to higher-quality work.
  • Support and community: Certified developers have access to HubSpot’s support tools and community forums, which can be useful for troubleshooting and getting guidance on difficult projects.
  • Standardization: Certified developers adhere to HubSpot’s best practices and guidelines, which can result in more dependable and consistent implementations.

Hire Non-certified HubSpot Developers

Non-certified developers may provide flexibility, price, and a chance for innovation in addressing certain problems. 

Hire non-certified HubSpot developers

You can take a look at the following information to check for factors to consider when hiring non-certified HubSpot developers:

  • Experience and portfolio: Despite not having recognized credentials, non-certified developers could have much experience working with HubSpot. Examine their prior work and case studies to determine if they can provide your required solutions.
  • Custom solutions: Non-certified developers may be more eager to think creatively and offer customized solutions that precisely meet the demands of your particular organization.
  • Flexibility: Non-certified developers may be more adaptable with their methods and costs, making them a good option for projects with strict financial restrictions.
  • Specialized skills: Non-certified developers may possess particular knowledge not covered by HubSpot certifications. They might be the best option if your project requires specialized technical expertise.
  • Innovation: Non-certified developers may contribute creative ideas and unique approaches for tackling issues to your project.

The following are a few things to consider when deciding between certified and non-certified HubSpot developers.

  • The complexity of the project: A certified developer may be a wiser choice for complex and important projects that need in-depth HubSpot knowledge.
  • Budget: Certified developers may charge higher fees due to their qualifications, but non-certified developers may provide more affordable solutions.
  • Timeline: Consider how soon you need the project to be finished. Considering that certified developers have standardized expertise, they might be more effective.
  • Customization: A non-certified developer might be more able to use their imagination if your project calls for great customization or unique solutions.
  • Support requirements: If you expect ongoing support or upgrades, decide whether you would like a certified developer who participates in ongoing education or a non-certified developer who can offer customized assistance.

10 Things To Consider To Hire HubSpot Developers

There are several crucial variables to consider when you plan to hire HubSpot developers to fit your company’s needs. 


10 things to consider when hiring HubSpot developers


By considering these elements, you can make an informed decision to hire professional developers who will be a part of your company and help the success of your HubSpot implementation. Here are some important things to remember:

  • HubSpot expertise: Consider hiring developers with extensive HubSpot experience. They should be knowledgeable about the platform’s capabilities, features, and recommended practices. Check out their portfolio and determine if they have any certifications or prior HubSpot development projects.
  • Technical skills: Examine the developer’s technical abilities, including their command of coding languages like JavaScript, CSS, and HTML. They should be well-versed in the fundamentals of web development and have hands-on expertise with HubSpot’s APIs, marketing automation, and CRM integrations.
  • Customization abilities: Check if the developer can alter HubSpot to meet your unique business needs. Find out whether they have experience with workflows, templates, custom module development, and advanced website development.
  • Problem-solving and analytical skills: They ought to be capable of comprehending your company’s requirements, recognizing its problems, and offering workable solutions. Look for developers who address problems logically and methodically.
  • Communication and collaboration: They ought to be capable of comprehending your objectives, offering frequent updates, and requesting clarification when necessary. Evaluate how well they can collaborate with others as a team and how well they can communicate.
  • Portfolio and references: To evaluate the caliber of their work and the variety of solutions they have executed, ask for a portfolio of their prior HubSpot projects. Also, ask for references or feedback from clients to learn more about their professionalism, dependability, and capacity for success.
  • Proactive learner: HubSpot developers must stay updated with the newest trends and upgrades in a digital environment that is continuously changing. To ensure they can adapt to future changes and offer creative solutions, find out how committed they are to continual learning and professional development.
  • Budget and timeline: Budget and deadline expectations should be discussed upfront with the developer. A clear grasp of the project’s cost structure and its ability to produce within your chosen timetable are both important. Always keep in mind that quality and knowledge come first when negotiating.
  • Compatibility with your team: Consider their working style, capacity for teamwork, and desire to match their efforts with your company’s objectives and core values. For a project to succeed, a productive working environment is essential.
  • Support and maintenance: Ask the developer if they will be available for continuing assistance and upkeep once the first project is finished. HubSpot updates frequently, so having a developer on hand who can offer support when needed and troubleshoot any difficulties that may arise is crucial.

Where To Hire HubSpot Developers?

There are various options you can consider when you plan to hire HubSpot developers to locate competent individuals. Here are a few popular choices:

  • Agency Directory at HubSpot: You can use the directory to look for developers based on their location, area of specialization, and work history. It gives access to a trustworthy source of certified and trained HubSpot experts.
  • Platforms for freelance: HubSpot developers are among the many professionals available on online freelance platforms like Upwork, Freelancer, and Toptal. You may connect with freelance developers worldwide using these platforms, publish job descriptions, and browse profiles.
  • HubSpot community: The HubSpot Community is a vibrant online community where HubSpot users, developers, and professionals interact and exchange expertise. You can find seasoned experts with platform experience by posting a job listing or asking for referrals within the community.
  • Professional networking: Get in touch with coworkers, attend conferences or events in your field, and participate in online communities. You can find trustworthy and capable developers by requesting referrals from respectable sources.
  • HubSpot User Groups (HUGs): To connect with HubSpot developers actively using the platform, go to HUG meetups or join online HUG groups. These organizations frequently provide events where you can network with industry leaders and identify possible candidates.
  • Job boards: HubSpot developer job listings may frequently be found on well-known job boards like Indeed, LinkedIn Jobs, and Glassdoor. These platforms enable you to reach a larger audience and attract professionals looking for new possibilities. 
  • Companies of software development: Contacting software development companies or organizations focusing on HubSpot development may be a good idea. These businesses have devoted teams of platform-experienced developers capable of offering extensive development services.

How Much Does It Cost You To Hire HubSpot Developers?

The average cost to hire HTML developers is around $50 – $200 per hour, depending on several elements, such as the HubSpot developer’s experience level, location, project complexity, and scope of work. 


Several factors to consider when determining the cost of hiring HubSpot developers

When you plan to hire HubSpot developers, here are some factors to consider when determining the cost:

Freelance HubSpot Developers

  • Cost range: Most freelance HubSpot developers have a more flexible pricing structure. Hourly rates vary widely, ranging from $50 to $150 per hour.
  • Advantages: Freelancers frequently provide flexibility, cost-effectiveness, and specific expertise. Without committing a full-time hire, you can hire them for particular tasks or projects.
  • Considerations: Availability may be restricted, and expertise may vary. It could take extra work to manage projects and communicate.

HubSpot Development Agencies

  • Cost range: Because of their comprehensive services and team expertise, agencies charge higher rates. Hourly rates can be as much as $100 to $200.
  • Advantages: Agencies provide a team of highly qualified professionals and are likely to cover more services. They can deal with large projects and offer ongoing support.
  • Considerations: Compared with the freelancers, there is a higher cost. Due to the agency’s workload, project timelines might have been extended.

In-house HubSpot Developers

  • Cost range: The cost range is from $50,000 – $100,000 or more, including salaries and benefits. The junior developers could earn between $50,000 to $70,000 a year, middle-level developers $60,000 to $100,000, and senior developers $100,000 or more.
  • Advantages: Direct command, dynamic teamwork, and maybe more specialized solutions. Long-term plans can benefit from contributions from in-house developers.
  • Considerations: A higher starting capital due to wages, benefits, and possible training. The agency may not have certain specialized skills at its disposal.


Utilizing technology effectively is essential for organizations looking to succeed in today’s competitive marketplace. A professional HubSpot developer can provide a customized CRM solution that streamlines your business’s procedures, maximizes your marketing efforts, and improves customer satisfaction. 

Hiring a HubSpot developer unlocks the full potential of the platform and assists you in achieving your business objectives by developing advanced website functionalities and seamlessly connecting your existing systems. 

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Marketing Manager of Mageplaza. Summer is attracted by new things. She loves writing, travelling and photography. Perceives herself as a part-time gymmer and a full-time dream chaser.
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