15+ Best Shopify Candle Stores: Unlock The Keys To Success

If you love fragrances and have an eye for design, starting a Shopify candle store could be your dream venture. While creating an attractive online store with a high conversion rate might be a big challenge for e-commerce newbies, there’s no need to worry - we’re here to guide you through every step of the journey.

We’ve rounded up more than 15 successful Shopify candle stores to inspire you. Packed with useful tips and creative ideas, these examples will give you a clear picture of what’s out there and help you shape the vision for your own candle company.

Let’s scroll down and explore the list!

15+ Best Shopify Candle Stores

1. Antique Candle Co.

Established in 2014, Antique Candle Co. is a Shopify candle store specializing in unique, hand-poured candles. Each candle is crafted using premium soy wax and cotton wicks, designed to be both beautiful decor pieces and delightful to smell. Handmade in small quantities to ensure the best possible quality and attention to detail, these candles come in a variety of scents organized by holiday season, including favorites like “Momma’s Kitchen,” “Fresh Roasted Coffee,” and “Country Pear.”

Its website features a vintage or rustic theme, impressing customers with its natural color scheme, old-fashioned typography, and nostalgic imagery. Clear navigation and a mega menu enhance the shopping experience.

What is special about Antique Candle Co.’s marketing strategy is that they offer discounts and free shipping for new subscribers, along with personalized scent selection assistance and free support if the candle doesn’t meet expectations.

Why do customers love this brand?

• Unique products with high-quality ingredients.
• A beautiful web theme aligns with the brand identity.
• Effective marketing strategy and excellent customer service.

2. Posh Candle Co.

Posh Candle Co. isn’t just another Shopify candle business; they specialize in creating unforgettable experiences with their hand-poured 100% soy candles and accessories. Each product features memorable sayings and scents like “Allergic to Bulls**t,” “Bad and Boujee,” “I’m High Maintenance AF,” and more, aiming to inspire women to embrace their authentic selves. This brand is known for its eco-friendly, vegan candles and modern design, reflecting a commitment to sustainability, and focusing on customer convenience.

Their website features easy navigation, purchasing, and multiple payment options, including a multi-currency feature for a global audience. Besides, Posh Candle Co. encourages customer interaction by allowing comments on product experiences, fostering a sense of community and loyalty.

Why do customers love this brand?

• Unique hand-poured 100% soy candles with memorable sayings and scents.
• Commitment to eco-friendly and vegan practices.
• User-friendly website with convenient purchasing options, including multi-currency features.
• Customer engagement, allowing for shared product experiences and community building.

3. Voluspa

Voluspa candles symbolize California luxury, crafted entirely by hand with the finest ingredients and unique scents. Each candle is made in-house using the highest quality fragrance oils, wax, and wicks, offering true luxury at an affordable price. Their signature candles are available in elegant glass containers and classic tins, paired with reed diffusers to cater to diverse individual styles.

Voluspa’s website showcases luxury through its pictures, color schemes, and consistent fonts, highlighting their dedication to high-end products.

Understanding that customer reviews are crucial for building trust, this brand prominently displays reviews on each product page, emphasizing key points to boost confidence in their products. They also recommend complementary items on their product pages to enhance the scent experience, which helps increase sales and improve customer satisfaction.

Their “Build Your Own” service sets them apart from competitors, allowing customers to create personalized sets for gifts or their own collections.

Why do customers love this brand?

• High-quality and luxury candles at affordable prices.
• Beautiful website design featuring luxurious images, cohesive color schemes, and consistent fonts.
• Transparent customer reviews on product pages to build trust and confidence.
• Personalized service for various individual preferences.

4. PaddyWax

Next on our list of Shopify candle stores is PaddyWax, renowned for its hand-poured candles that feature complex fragrance blends designed to evoke different feelings and experiences. They offer 30 distinct candle collections, along with a variety of scent products. Each candle is crafted from curated ingredients such as soy wax and essential oil blends and is presented in unique packaging.

PaddyWax’s website has a classic and warm vibe, characterized by warm yellow tones reminiscent of a glowing candle. They prioritize a clean, simple layout with clear navigation, ensuring a user-friendly and enjoyable browsing experience.

PaddyWax stands out by using story-driven strategies to create meaningful connections with customers for each collection, while also efficiently organizing products by scent to streamline and elevate the shopping journey. Moreover, they have a loyalty program called “The Candle Club” that gives discounts and encourages customer engagement.

Why do customers love this brand?

• High-quality, handcrafted candles with complex, emotion-evoking scents.
• Unique web design with clear navigation.
• Story-driven approach to creating meaningful connections.
• A loyalty program to offer benefits and encourage customer engagement.

5. Royal Essence

Royal Essence is a standout Shopify candle store famous for its high-quality DIY candles and scent products. What sets Royal Essence apart is its unique twist on candle offerings – each candle contains a surprise piece of jewelry that may be worth up to $5,000, adding an element of excitement and exclusivity to the customer experience. They also offer a wide range of self-care items like diffusers, bath bombs, crumbles, and scrubs.

Their website’s vibrant design, featuring eye-catching pink tones and consistent fonts, creates a pleasant browsing experience for customers. The website meticulously provides detailed product information, including ingredients, scent profiles, and even instructions for finding the hidden jewelry.

Plus, their various marketing programs, from reward programs and referral discounts to birthday sales discounts and free giveaways for high-spending customers, ensure that customers feel valued and part of a community.

Why do customers love this brand?

• Diverse products range, from candles to self-care items.
• Unique surprise element on candles, offering surprise jewelry worth up to $5,000
• The website’s vibrant design and detailed product information.
• Engaging marketing programs like reward programs, referral discounts, birthday sales discounts, and free giveaways.

6. Brooklyn Candle Studio

Brooklyn Candle Studio is a Shopify candle store renowned for its artisanal candles inspired by Brooklyn’s artistic vibe. The brand focuses on creating a full sensory experience with minimal packaging, warm candlelight, and delicate aromas. Their products use natural soy wax from American-grown soybeans and lead-free cotton wicks for a clean and soy-scent burn. They also offer room sprays and scented soaps.

Their website features a minimalist design with deep, warm, and neutral colors, displaying high-quality imagery and easy navigation.

Brooklyn Candle Studio’s strategies for success include offering diverse scents and vegan options and enhancing the shopping experience with helpful navigation and pop-up purchase reminders.

Why do customers love this brand?

• High-quality products for an eco-friendly and clean burn.
• Diverse scents and vegan options cater to various customer preferences.
• Sensory experience with minimal packaging, warm candlelight, and delicate aromas.
• Elegant and user-friendly website to enhance the shopping experience.

7. Mala the Brand

Mala the Brand, a leading Shopify candle business based in Vancouver, Canada, prioritizes sustainability and reducing its carbon footprint. The brand’s mission, “Buy a candle, plant a tree,” has led to the planting of 76,110 trees with Veritree in Kenya, highlighting their environmental commitment. You can see that their website emphasizes this mission, adding to the brand’s appeal.

Mala the Brand’s website stands out with a distinctive, game-inspired design that provides interactive elements like a founder’s video for customer engagement. Besides, they offer a scent quiz and discovery kits to help customers find their perfect scent, and a loyalty program, “Mala Club,” that rewards points for discounts and gifts.

Their website showcases plenty of social proof with customer videos, reviews, and testimonials, along with shoppable videos for direct purchases. This engaging design, coupled with customer-centric features and a sustainability focus, sets it apart from other candle business ideas.

Why do customers love this brand?

• Committed to sustainability through their “Buy a candle, plant a tree” mission, planting over 76,110 trees with Veritree in Kenya.
• Engaging website experience for a strong connection between Mala The Brand and their customers.
• Customer-centric features like discovery kits and a loyalty program.
• Social proof and transparency and shoppable videos allow for direct purchases.

8. Jackpot Candles

Another online candle store with the idea of hidden jewelry surprises is Jackpot Candles. Beyond enjoying the soft light and aroma of their candles, their customers can discover an amazing gift—a piece of jewelry valued from $50 to $5000—once the flame has died.

When coming to Jackpot’s website, customers can see a playful touch in their web design. Their website features seamless navigation and attractive GIFs and animations to help their customers get a visual preview of the product. They also have interactive features such as customer reviews, photos of found jewelry, and a community section for customer engagement and building excitement.

Why do customers love this brand?

• The unique selling point of hidden jewelry.
• Engaging website design with a playful touch, seamless navigation, attractive GIFs, and animations.
• Interactive elements for customer engagement.

9. Lilin + Co

Let’s talk about Lilin + Co, a fragrance brand known for its handmade, personalized gifts tailored for both individual customers and business clients. Their candles are handcrafted in small batches using premium soy wax and essential oils for delightful scents and eco-friendly products. Their specific candles are perfect for special events such as anniversaries, birthdays, and more.

What sets them apart from other Shopify candle stores is their dedication to design, attention to detail, and branded packaging. Their website features a clean, simple, and distinctive design, reflecting their commitment to aesthetics and personalization.

Lilin + Co emphasizes social proof through testimonials, publications, and partnerships with well-known brands like Uniqlo and Michael Kors. Plus, they’ve got some fun promotions where customers can play a game to unlock benefits. It’s like playing a game and getting rewarded with coins and prizes – pretty neat, huh?

Why do customers love this brand?

• Handmade and personalized gifts for special events like anniversaries and birthdays.
• Dedication to aesthetics and detail
• Social proof and partnerships with renowned brands
• Engaging promotions for extra excitement to the shopping experience

10. Harlem Candle Co.

Drawing inspiration from the lively culture of the Harlem Renaissance, Harlem Candle Co. brings luxury and sophistication to its candles and home fragrances. The brand’s attention to detail is represented in their carefully crafted packaging, which beautifully captures the essence of the era’s cultural richness.

Harlem Candle Co.’s website provides an immersive experience, combining luxurious design with captivating storytelling. Customers are attracted not only by the delightful scents of their products but also by the compelling stories they evoke. Additionally, the brand establishes trust with customers through collaborations with reputable publications and informative blog posts.

What sets Harlem Candle Co. apart is their customizable candle sets, giving customers the freedom to mix and match fragrances to suit their preferences. This personalized touch, along with their engaging stories and positive reviews, really connects with customers, earning their loyalty and admiration.

Why do customers love this brand?

• Luxurious and sophisticated products inspired by the Harlem Renaissance
• Immersive website experience with engaging storytelling behind products.
• Trustworthiness and credibility through collaborations with reputable publications and informative blog content.
• Customizable candle sets for customers to create perfect fragrance combinations.

11. PF Candle Co.

P.F. Candle Co. is a well-known Shopify candle store that has handmade its signature home fragrances in California since 2008. They take pride in their commitment to quality and sustainability, with their entire collection being vegan, crafted from domestically sourced soy wax and paired with lead-free cotton wicks, ensuring burn times of up to 90 hours.

The brand focuses on simplicity and user-friendliness in its website design and navigation. With clean and minimalist design elements, their website ensures a pleasant browsing and shopping experience. Moreover, the website offers thorough product descriptions with vivid imagery, allowing customers to make informed purchasing decisions.

P.F. Candle Co. prioritizes authenticity and transparency in their marketing strategy. Through social media, email marketing, and collaborations with similar brands, they showcase their commitment to sustainability and quality.

Why do customers love this brand?

• Quality and sustainability commitment with eco-friendly products.
• User-friendly website design and navigation.
• Authenticity and transparency demonstrated via social media, email, and collaborations.

12. Otherland

Otherland crafts candles from a special blend of coconut and soy wax, paired with a 100% cotton wick for a clean burn. They prioritize quality and sustainability, offering reusable glass jars. Whether it’s for gifting or personal use, their products will make a statement.

Taking a look at Otherland’s website, it indeed reflects their commitment to simplicity, elegance, and sustainability. High-quality imagery showcasing their candles and packaging adds to the overall appeal. Their website is user-friendly, featuring a visually appealing design and intuitive navigation for easy browsing and purchasing. Customers can find products quickly and efficiently through their clear categories and filters.

Otherland markets their candles through quality, sustainability, and unique fragrances. They use social media, email campaigns, and collaborations to showcase their products and to reach their audience.

Why do customers love this brand?

• Commitment to quality and sustainability, including offering reusable packaging.
• User-friendly navigation and elegant design for a seamless browsing experience.
• Unique fragrances and marketing strategy that emphasizes quality and sustainability.

13. FrostBeard Studio

Frostbeard Studio, established in 2012 by Roxie and Tom, combines their love for art, literature, and candles to craft unique fragrances inspired by literature. Their candles evoke the essence of literary experiences, from the scent of a new paperback to the atmosphere of a cozy cafe, appealing to book lovers globally.

Frostbeard Studio’s website exudes charm and offers effortless navigation. The color scheme, inspired by the world of literature, adds to their unique appeal. Their distinctive logo, featuring a cute bearded man, serves as a focal point, enhancing brand recognition.

This brand connects with book lovers through social media, email promotions, and collaborations with authors and bookstores. By targeting this specific audience, they’ve built a devoted community passionate about both books and scents.

Why do customers love this brand?

• Unique candle fragrances inspired by the essence of literary experiences.
• Charming website design inspired by the world of literature.
• Engaging social media presence fosters a sense of community among book enthusiasts.

14. Candelles

Candelles is a Shopify candle store driven by a poignant origin story. Their hand-poured soy candles, born out of tragedy but fueled by passion, offer over 150 captivating scents to create cozy and inviting atmospheres.

The website features a minimalist design, putting the spotlight on the products. Delicate pastel packaging and high-quality ingredients stand out, making it easy for shoppers to find the ideal candle for any moment.

By focusing on the unique aspects of their products, Candelles effectively captures and retains customers’ interest.

Why do customers love this brand?

• A selection of over 150 captivating scents.
• Minimalist website design to spotlight main products. -Highlighting the unique aspects of their products to capture and retain customers’ interest and loyalty.

15. The Common Folk

The Commonfolk is an Australian Shopify company offering coastal-inspired candles and lifestyle products. Their natural, hand-poured candles burn for 80 to 100 hours and feature warm colors and beach imagery for a relaxing ambiance. Their containers are reusable jars to encourage repurposing.

Their neat, clean, and user-friendly website features a clear layout and coastal theme, simplifying browsing and shopping. Storytelling in their marketing fosters an emotional connection, emphasizing a peaceful coastal lifestyle. This, together with their focus on sustainability, helps build a unique and memorable Shopify candle store.

Why do customers love this brand?

• Natural, hand-poured candles that burn for 80 to 100 hours.
• Reusable jars encourage sustainability and repurposing.
• Neat, clean, and user-friendly website for easy browsing and shopping.
• Emphasis on a peaceful coastal lifestyle and storytelling strategy to forge emotional connections and enhance brand appeal.

What Makes a Shopify Candle Store Stand Out?

Product differentiation

These 15 successful Shopify candle stores mentioned above feature a range of products that are both unique and innovative, helping them stand out from competitors. This may include offering distinctive fragrances, using environmentally friendly materials, incorporating hidden surprises, or showcasing creative packaging.

For example: Posh Candle Co. differentiates itself by offering hand-poured soy candles with memorable sayings while Royal Essence offers candles with a surprise piece of jewelry worth up to $5,000.

Investing in product differentiation can be one of the best candle business ideas and bring you the chance to rise to the forefront of the market.

User Experience Optimization

Apart from standing out with unique products, the success of these stores is also thanks to their clean and attractive websites. These sites make it easy for customers to browse and find what they’re looking for, with simple navigation and interactive features that keep them engaged.

For example, Mala the Brand provides an enjoyable website journey with interactive features such as a scent quiz and discovery kits, aiding customers in discovering their ideal scent. Jackpot Candles enhances engagement through customer reviews, photos of found jewelry, and a community section.

Building a good customer experience is vital for fostering loyalty and increasing sales. Moreover, an aesthetically pleasing website design can enhance the shopping journey. That is why store owners should prioritize website design and choose an appropriate Shopify store theme for their products.

Commitment to Quality and Sustainability

A standout Shopify candle store demonstrates a commitment to quality and sustainability through the use of premium ingredients, recyclable packaging, sustainable sourcing materials, and engaging in community and environmental initiatives.

For example, Mala The Brand plants a tree for every candle sold through their “Buy a candle, plant a tree” initiative and uses premium ingredients for a clean burn. Brooklyn Candle Studio prioritizes sustainability by using minimal packaging and eco-friendly materials, reducing waste and environmental impact.

These stores have set a standard in the industry, offering not only premium products but also a commitment to sustainability and social responsibility.

Other product-selling platforms for Candle Business Ideas besides Shopify

Etsy

If you have an idea for selling your own unique handmade candles, Etsy is the place to be. It’s got a huge crowd of buyers who love one-of-a-kind and customized stuff. Whether you’re just starting out or you’ve been at it for a while, Etsy is a great place to kick off your candle business and reach lots of people who appreciate handmade goods.

Amazon

Amazon is a well-known online marketplace worldwide that offers a vast customer base and extensive logistics support. By creating your candle product listings and using Amazon’s fulfillment services, you can turn your candle business ideas into reality.

Thousands of sellers, including candle businesses, are already thriving on Amazon. And you?

eBay

eBay is a versatile platform for selling candles, whether you make them yourself or sell in bulk. eBay may let you reach customers all over the world, making it easy to grow your candle business and find buyers who love your products.

Instagram

With 70% of shoppers using Instagram for their next purchase, it’s a great place to start your candle business. You can showcase your products by tagging them in your Instagram posts, stories, and reels, making it easy for customers to buy products directly from Instagram.

Lots of businesses sell on Instagram because they like the aesthetic look of the platform, and if you’re a fan of Instagram’s beautiful theme but also want to set up a Shopify store, check out our free Instagram Feed.

Conclusion

The number of Shopify candle stores is still increasing as more and more people are prioritizing self-care and relaxation. This presents a promising opportunity for businesses, particularly those interested in candle dropshipping on Shopify .

We hope that our article today has given valuable insights into the candle business, offering a comprehensive view of successful cases as well as their Shopify marketing strategies, and essential elements to consider when starting a Shopify candle store. Starting a business is challenging, and takes time, but the rewards would make it all worthwhile.