Selling your products through different channels such as Google shopping, eBay, Amazon, and Facebook is an excellent idea as they gain a massive amount of traffic every day. However, online stores often get in trouble with managing and inventory their stuff among those channels. Magento 2 Product Feed is born to solve this problem.
Product Feed extension - as named is a communication tool that helps your store auto-connect and update all information of products, inventory status to other selling-points. Having stored at TXT, XML or CSV files, the product data feeds typically contains product images, titles, product identifier, SKUs, marketing materials, and other product attributes.
The first reason to choose the Product feed module is time-and-effort-saving. Store admins do not need to spend too much time to generate and upload the product feed manually in each shopping engine. This plugin will auto-create product data immediately.
Moreover, the risk of inaccuracy when calculate and insert data by hand is much higher than doing by support tool as Product feed. Also, that all the information is generated and updated systematically improves the consistency of data among other shopping channels. In addition, by having integrated Google Analytics, Product feed helps online stores access and control the performance of their products on other channels as well as measure the effectiveness of each campaign.
Product Feed extension for Magento 2 provides ready-to-use templates in 3 standard forms: “.TXT”, “.CSV”, and “.XML” which highly compatible with different channels such as Google Shopping, Bing, eBay, Amazon, Facebook, and other most used shopping search engines.
If store admins prefer creating their own templates, they definitely could do that since these templates can be edited by inserting variables into the backend. These variables are friendly and frequently used with your templates.
You may feature different products on other shopping channels, so this feature will become handy in selecting products for each feed. More details, it allows store’ s owners adding the products which meet specific conditions automatically to the feed. They can be filtered by:
Also, Product Feed module supports various product types including simple, virtual, bundle, downloadable, grouped, and configurable:
Also, product feed delivery can be flexibly customizable. Store’ s owners can upload the feed manually or get the feed generation done automatically choose to send it on a daily, weekly or monthly basis. Having been applied a new technology, the extension uploads the data much faster via FTP or SFTP.
Google Analytics is integrated into this plugin to help store owners keep track and report upon the trading volume and stock status of their products on other shopping channels. Thanks to it, online stores can keep an eye on their businesses without making much effort.
More information can be found here
Posted by vanessa in Blog . September 07, 2018