Reasons to urgently have an SEO extension for your Magento 2 store
Off-site SEO is a term in SEO that describes all SEO techniques (improving the position of a website in search engine result pages - SERPs) used on an off-site basis. In other words, offsite SEO are the SEO techniques used outside the website. This strategy includes creating backlinks to your website and sharing your web content on social networks. Backlink and social media are the most important parts of SEO, but it has the downside that you will not have full control over it, backlink building requires a lot of factors and patience. Having links from high ranking sites is very difficult, especially when your site is newly born and less popular. The main purpose of off-site SEO technique In terms of SEO, offsite SEO tricks are often used primarily to increase a number of quality backlinks pointing to a website and bring in large amounts of traffic as well as large amounts of new users and users to the website. In addition, offsite SEO can also be used to build trust in the user, viral marketing support, … Often, off-site SEO techniques are usually used after having good onpage on the page. Content on the page should be well done and quality and onpage good, so that when users are brought to the website, those quality content will keep them stay and interact more with the website, then back to Learn more about other new content. Currently, off-site SEO is also used as a tool to create and increase the bad reputation of the company, website or brand of the competitor. If no careful, it is possible that the investor will be the victim of this bad behavior. Rather than directing users to good information, these “dirty SEO” guys will direct users to some bad information and spread them widely among the online community. This is a behavior that greatly affects the company brand, the website or the individual victim. Some things to keep in mind when seo offsite Define a list of blogs, forums related to your topic: this list will really be “quality”. Once you have a list, it’s a good idea to regularly review the content on those pages to exchange commentary comments with readers on that page. Through exchange you can exchange links, guest exchanges, backlinks, etc Guest Blogging: One of the best ways to get high value and relevant links to your website is to post on other blogs. You can choose the blog you usually read or blogs with the same subject matter as yours. Promote your content effectively: If your content is high quality and shareable, this strategy can be profitable. The trick is to take the time to create quality content and share it with your readers through social networks. Please discuss the topic of social updates. The more social sharing on the web, the higher the chance of successful SEO for the article. Conclusion
What is SEO for Magento 2 is a great topic nowsday. Let me explain more details about it. SEO (Search Engine Optimization) is the process of optimizing text content and website structure so that search engines select the most suitable website to serve searchers on the internet. Simply, SEO is a set of methods to put the site on TOP 10 in the results pages of the Search Engine such as Google, Bing, Yahoo, etc.
Social Media is growing, following the evolution of the form of PR, advertising through the goodwill of the most influential people on social networks as well as famous bloggers. A compliment, a favor or a call from these people, can have a much greater impact on consumer behavior than advertised. The term Influencer Marketing also came into being from here. What is Influencer Marketing? Influencer marketing is a form of marketing that uses influencers to send brand messages to the market. Instead of advertising directly to a group of customers, you will inspire and pay the influencers to help you do that. The influencers will spread their voices through social media channels either by compiled labels or by their own writers.
If backlink is the soul of SEO Offpage, Internal link is an indispensable part of SEO Onpage
On page SEO is one of the key elements in your Website SEO campaign. Understanding in more detail, seo Onpage is a synthesis of techniques that affects the structure of the content on your Web site, to optimize your Web more friendly to the Google search server. This job is very important. Because Google appreciates and ranks your website basing on the search results page.
A backlink is a link placed on another web page that points to a page on your website. These links are placed on the characters, the anchor text, or the image or even the Url of your website, provided that when you click on them the user will be navigated to your page. Offsite-SEO together with Onsite-SEO are two biggest factors in Search Engine Optimization. And backlinks are of course the backbone of any offsite-SEO strategy. Let’s dive right in and see how can you leverage the power of backlinks to push your SEO performance beyond the greatness. Importance of Backlinks in SEO Backlinks are very important in the process of SEO, backlinks are like a vote for that website to become more credible and Google is more appreciated.
Anchor text is a text that the reader can see and when clicked on the text, the user is redirected to a new link. In today’s browsers, anchor text is usually blue (or something different from the surrounding text and follows the site’s identity or theme). In SEO of Magento 2, the anchor text is usually highlighted and underlined.
What is Title tag? Title in SEO is no different from the titles in books, but only other thing is that it has standards to help articles rank higher on the search results of the search engine. The task of the title writer is not only good but also attractive and must be SEO standards.
A link is named external links in Magento 2 when links point from this website to another website. In other words, if the webmaster places a link on the page to another website, the link is considered an external link. External links are links from different domains but it contributes significantly in assessing Pagerank and ranking of the website.
Magento 2 is considered a new bright star in the sky of Magento as soon as it is released. Unfortunately, besides a lot of advantages Magento 2 bring, it also has several common SEO mistakes for the online stores. Tons of unexpected reason might occur to our website in a beautiful day in a sudden. So, from the SEO point of view, we should be well aware all of the bad apples which has bad effect to your business in SERPs ranking. This blog post will list all of the SEO mistakes and I hope that the checklist of Magento 2 SEO mistakes can help and provide a new view for you before launching your online store or upgrading the existing Magento 1.X store.
On site SEO is the process of optimizing factors on a website to both search engines and users. From that, your website can be ranked higher and earn more traffic by search engines. In essence, on-site SEO is what you have to do so that search engines be able to understand the content and structure of your website. The more information search engines crawl your site, the more chances your website can be indexed and ranked higher. Billions of the unexpected things can occur on your website if you don’t check the elements on site regularly.
A meta description is an attribute of HTML that provides a brief explanation about the content of the website. A meta description is commonly used in search engine results page (SERPs) to display general descriptions for a given page and it is an important part of SEO. In essence, the description tag is a short paragraph that describes accurately and succinctly so that the users and Googlebot can understand what the content of the web page is about.
Alt Text (alternative text) is the text or hypertext used to describe and replace elements on the page that bots or users can not read specific content such as images, java scripts snippets. The publishers can create or not create Alt Text. However, creating Alt Text will bring a lot of benefits for the website in SEO, especially the websites use too many elements that the spider can not read. Google also encourages that you shouldn’t use too many images, and if possible use the text to replace the content of those images. Code example The importance of Alt Text
If your website is like a house, the Robots.txt file is the rule when entering that house. The first thing when visitors come home is to read the rules of the house and to know whether the host allows it to visit or not.
Most webmasters and SEOer understand that search engines do not like duplicate content. So how search engines will do when there are many pages like such as the content. According to some statistics, up to 29% of pages is actually duplicate content.
According to some surveys from kissmetrics.com 73% of mobile internet users say that they’ve encountered a website that was too slow to load. 40% of people abandon a website that takes more than 3 seconds to load. The one-second delay in page response can result in a 7% reduction in conversions.
Schema.org takes care of all the structured data needs on your site. You can use it to mark up products, reviews, events and menu items so that search engines like Google can retrieve this data and present it in an advanced way. If you want detailed snippets, rich mobile tags, or listings in knowledge graphs, you need to mark up your pages with Schema.org. This ultimate guide gives you an overview of this extended topic.
Redirection is the process of forwarding a URL to another URL. There are two main kinds of redirects: 301 Redirect and 302 Redirect. A redirect is a way to turn both users and search engines to a different URL than the original request. Below is a description of some commonly used types of redirects. 301 Moved Permanently A 301 redirect is a permanent redirect. It returns the 301 error code in the header to inform the search engine or browser that the current web page has been moved to the new address. In most cases, 301 redirects are the best way to perform redirections on a web page. 302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0) A 302 redirect is a temporary redirect. 302 Redirect notices the page has been moved, but the client must continue to use the old URL path. You can use 302 Redirect when you want to switch hosts, technical maintenance, or conduct major changes on the website but still want visitors to access the content of the Website. The most convenient way is that you can put all your content on a different server domain, and use a 302 Redirect to direct customers to this new page, while informing the search engine that the change is only temporary for the duration of your website maintenance. 302 Redirect is very convenient in this case and the search bots of Google clearly understand the meaning of 302 Redirect. You should use 302 Redirect in case of temporary migration instead of permanently switching to 301 Redirect. In this article, I will introduce with you more about 301 Redirect which plays an important role in SEO.
Canonical is a tag used by Seoer and this is considered a decent tag and helps us get a lot of work in the process of doing SEO. Let’s learn about canonical tags to see the effect of tags in SEO.
What SEO means?
SEO or search engine optimization is an important aspect for any online merchant’s marketing strategy. When you create a wonderful SEO, the numbers of customers visit your webpage will increase remarkably. However, making a good SEO is not a piece of cake, instead you need to put effort in your working. Following are some basic tips for you to maximize the advantages of using SEO in Magento platform.
Search Engine Optimization (SEO) is a technical term which has become increasingly popular among in e-commerce industry. The outstanding benefit of SEO is boosting the number of traffic visiting a website without being paid. How can online merchants take advantage of SEO to attract more potential customers? Here are some useful tips regarding content, theme, and template that you should remember to have a high quality SEO product.
SEO is the most useful technique applied to organically increase the ranking position of a website on the search engine result pages (SERPs). To improve SEO for your Magento merchants, pay attention to every setting. Following are some brief information about each function and how to optimize them to maximize the number of traffic visiting the webpage.
We all know that search engine optimization (SEO) is of utmost importance for online merchants to increase their brand recognition. Although Magento1 has many features supporting the functions of SEO, Magento 2 is created with the hope to address all the drawbacks of Magento1. However, does Magento 2 SEO truly solve these problems? Let take a closer look to general default settings of SEO Magento 2.
The outbreak of advanced technology and the fourth industrial revolution is on the verge of spreading globally. E-commerce, as a result, is a fashionable trend for global market. Among several strategies used to support online enterprises, SEO is significantly received special attention. SEO is a technique to naturally increase the number of traffic to a website. Therefore, if an online merchant can perform SEO well, they can gain more brand recognition; consequently, boost revenues. However, how to make SEO work effectively is a challenge for many online Magento merchants. There are some tips and techniques that online stores should take into consideration to improve SEO work, escpecially if you are a SEO novice.
Magento platform was born to support online merchants to launch their e-commerce. Among various outstanding features, SEO support receives special attention as it directly affects the ranking position of a product page on search engine result pages (SERPs). After several updated versions, Magento 2 SEO also improved to a certain extent. In the latest version – Magento 2, there are numerous important improvements. Let’s take a quick look over these outstanding features.
For any online merchant, SEO is an important technique used to boost more traffic visit their website. If shop owners can take advantage of SEO, they will remarkably gain brand recognition without paying any money for advertising. However, even when Magento 2 platform has many useful features supporting the working of SEO, Magento stores still need a right hand to perfect their system. And it is sure to be Mageplaza SEO extension. Let see how SEO extension works on Magento store.
5. Make URL for your product page become SEO friendly
1. Stay away from duplicate content
E-commerce is a trend in our economy nowadays following the fast development of advanced technology. If you want to start launching a Magento online store, these following notes can help you significantly.
Dear Mageplaza’s customers,
The importance of SEO for any ecommerce enterprise is not deniable as it directly affects the amount of traffic access to the webpage. Because there are thousands of online merchants, how to attract people to your site is increasingly difficult for store owners. Once you want to have more customers to visit your website, you need to get higher position in the search engine result pages (SERPs). Following are some suggestions to help you optimize SEO in order to have top ranking in the SERPs.
For any online merchants, besides having high qualified products and services, obtaining a large number of traffic visiting websites is of utmost importance. The more traffic a landing page has, the more opportunities their goods and services are purchased. Therefore, almost all e-commerce enterprises put much effort in attracting more visitors to take a look at their websites. Following are some suggested SEO tips for your online stores to get more vistors when Valentine’s Day is coming soon.
The growth of SEO is growing as rapidly as the world is growing. What was working five years ago might not work today as it has lost its credibility. SEO helps in optimizing the ranking in the highest by responding to the online questions. It has evolved a lot from the last 20 years, so understand to optimize the content.
When first entering to the competition of SEO, you may feel confused about tons of need-to-know things optimizers are whispering out there. Furthermore, you would probably know that there are many optimization experts have been in the world of SEO for over a decade, constantly adapt to any Google new updates.
The biggest shopping season is coming soon no matter how well your website has been prepared. While other marketing efforts are definitely worth your biggest concern, SEO ranking improvement of your website and product content should also appear among the top priorities if you want the sales to bloom.
Search engine optimization requires a massive amount of workload, SEO-ers need to be both quick and patient. Being quick to keep pace in the rank competition in which search algorithm is ever-changing with regularly updated ranking signals. Being patient to do optimization tasks in high regularity, make sure the quality of particular ranking elements can meet the requirement.
Most shopping lovers would have known about the FAQ page, as it is the same old destination whenever they have a question about the product, service or the purchasing flow of the current website.
Tables of contents What is Mobile-First Indexing, Anyway? 1. Verify with Google Search Console Benefits of Using the Google Search Console Using the Mobile Usability Checker 2. Ensure Mobile-Friendliness 3. Use Responsive Design Using the Responsive Checker Tool 4. Optimize Metadata Final Thoughts