How to Market on Holiday Shopping Season

The Holiday Sales Season is just around the corner, and for the retailers, it is a gift opportunity to peak the trade. Let’s take a look at the data from the previous sales season to see how profitable seasonality could bring about. According to Statista, in 2020, the E-commerce sales in the U.S reached 186 billion dollars, in which Cyber Monday contributed nearly 10.8 billion dollars. They also project that e-commerce sales from Thanksgiving Day to Cyber Monday will increase by 14% compared to that in 2020, and the total holiday seasons sales could reach up to 207 billion dollars.

When the holiday season is kicking into high gear, the customer’s behavior pattern changed differently, and shopping is in high demand. During the year, the average clients will make multiple casual visits to a site and be more affected by brand allegiance. Significantly, holiday consumers are more likely to purchase on their first visit, and their decisions are swayed more by price and inventory than by brands. If customers feel satisfied with excellent services, including sweet coupons, follow up messages from retailers, etc., they are likely to remain engaged for a long term even after the holiday period ended. Therefore, driving customers initial thought from “I need to get a gift” to the ultimate decision to purchase that gift is at the game of retailers in the holiday season. To maximize the conversion rate, you may come up with many promising strategies but fail to apply them in reality. If you are looking for an informative guide filled with successful strategies to make the best of this holiday season, we are all about! Let’s explore the world of E-commerce in 2020 and prepare for 2021 holiday shopping season together.

In this ebook, you can find insight guidelines to prepare for the upcoming sales season, ranging from a general picture of E-commerce in previous years and reliable predictions to must-have tips to get your store performed effectively as well as the customer’s trust. We hope that such depth advice will be a useful tool for you in planning your business strategy and then going ahead with your confidence.