The Holiday Sales Season is just around the corner, and for the retailers, it is a gift opportunity to peak the trade. Let’s take a look at the data from the previous sales season to see how profitable seasonality could bring about. According to Wiser, in 2017 eMarketer expected E-commerce sales to climb 15.8 percent, (compared to 2016’s 17.8 percent increase), while total retail growth would slow down to 2.0 percent (compared to 2016’s 4.8 percent increase). Furthermore, E-commerce would make up 12 percent of total retail, compared to previous year’s 10.6 percent.
When the holiday season is kicking into high gear, the customer’s behavior pattern changed differently, and shopping is at high demand. During the year, the average clients will make multiple casual visits to a site and be more affected by brand allegiance. Significantly, holiday consumers are more likely to purchase on their first visit, and their decisions are swayed more by price and inventory than by brands. If customers feel satisfied with excellent services, including sweet coupons, follow up messages from retailers, etc., they are likely to remain engaged for a long term even after the holiday period ended. Therefore, driving customers initial thought from “I need to get a gift” to the ultimate decision to purchase that gift is at the game of retailers in the holiday season. To maximize the conversion rate, you may come up with many promising strategies but fail to apply them in reality. If you are looking for an informative guide filled with successful strategies to make the best of this holiday season, we are all about! Let’s explore the world of E-commerce in 2019 together.
In this ebook, you can find insight guidelines to prepare for the upcoming sales season, ranging from a general picture of E-commerce in previous years and reliable predictions to must-have tips to get your store performed effectively as well as the customer’s trust. We hope that such depth advice will be a useful tool for you in planning your business strategy and then going ahead with your confidence.
Chapter 1: 2018 Recap & 2019 Projections
Chapter 2: Get Ready for the Early Birds in Holiday Shopping Seasons
Chapter 3: Be Flexible with Promotional Calendar
Chapter 4: Free Delivery - Tricks to Get More Sales
Chapter 5: Give Your Customers the Transparency They Want
Chapter 6: Get Your Online Store Ready on all Devices
Chapter 7: Build an Effective Loyalty Program
Chapter 8: Upgrade Wishlist to Make Your Customers Happy
Chapter 9: Price to Protect Your Margins and Make Your Customers Happy
Chapter 10: Create Urgency with Limited-Time Offers
Chapter 11: Offer Easy Return Policies That Customers Won’t Fear
Chapter 12: Optimize the Assortment to Make Shopping Easier