According to Worldpay, the number one culprit making customers abandon a shopping cart is checkout process. Clearly, checkout process is where shoppers become paying customers. On the other side, if you don’t manage your site well, they can easily navigate away from you, no matter how great your products are. To increase your sales and trust, here are six tips that can help you optimize checkout process
Many users, in particular first-time users often end process when they find complicated registration procedure. They can feel annoyed and unsecured if they are asked too much information. Distractions also affect negatively your sales. Checkout process is considered as the final step of sale cycle, don’t interrupt your audiences by any unrelated navigations or any advertisements. Since customer ends up purchasing with another partner, you will have less impression on their experience. And they might feel overwhelmed as they are dealing with too many providers.
In the whole checkout process, shipping information is the first and most concernment of users. Though they are interested with your products, people always worry about additional cost generated by delivery procedure. They can immediately quit purchasing action when they can not find useful shipping terms, so make sure your website is set up with sufficient delivery conditions. To satisfy customers, you should estimate the cost of shipping as early in the checkout process as possible. Offering efficient delivery times, adaptable rate or even free delivery to your purchasers will inevitably attract new customers together with maintaining them next times.
The smaller your operation, the less likely customer create an account. They are afraid of too many username, password and registration terms that take their time. And providing a lots of personal information for one-time purchasing is not a necessary option for buyer. People are always wondering about online security so that they can skip transactions. If you don’t want to lose potential customers, you should allow them to make a simple purchase process. Asking for essential information needed for purchasing helps to finish transactions as soon as possible. After having good experiences shopping with your website , loyal customers are willing to
Sign-up as a guest so that later purchases will be easy for them. Repeated clients don’t have to retype their information during next time transactions.
Customers sometimes make mistakes while filling purchasing form. In the backend, you should design your website to fix the errors quickly and easily by illustrating cause of errors. You can make highlight on mistake areas and suggestions to correct. More importantly, error’s indicators must be presented next to the field problems actually happens. The more friendly error fixing it is, the less abandoning risk you have to face with.
Buyers want to make a payments in different methods as long as payment option is the most convenient for them. Being generous with payment methods and you will receive higher revenues. These payment and security indicators will reassure your customers during the checkout process and make them feel safe so they can complete their transactions in a secure environment without second-guessing their purchases. Whatever credit card, cash or other payment method, they all bring money for your online business.
In modern life, number of mobile phone users has experienced a considerable growth. People has been more interested in mobile phone shopping. It leads to 10% increase in shopping cart completion of online shop with a digital checkout process. To gain more benefits of mobile checkout, you should design smaller screen but larger fonts and buttons and minimize data entry. A smooth mobile checkout can be great asset of your business
Checkout process can be significant source of sales or intense loss for your online store which depends on how you operate checkout procedure. An optimized checkout must be fast, simple and friendly. Recently, one step checkout extension introduced by Mageplaza can be the best choice for you to gain more revenues. It is estimated to decrease 66% abandonment cart and 80% checkout time. There will be no more checkout complexity and it’s worth to experience.