How to configure Bing Ads Universal Event Tracking on Magento 2

Universal Event Tracking is a powerful and great tool that helps you keep track of what your customers do after clicking on your ads. It not only helps you monitor all customer behavior, it also provides you with the necessary information so you can pull customers back to your store.

This’s very simple. You just create a UET tag and copy it to your website and then, Bing Ads will do the rest. It will collect data that helps you better understand your customers and from that, you can build more suitable marketing campaigns and attract more customers.

This article will guide you how to configure Bing Ads Universal Event Tracking on Magento 2.

Google Tag Manager for Magento 2

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How to configure Bing Ads Universal Event Tracking on Magento 2

To configure Bing Ads Universal Event Tracking on Magento 2:

Step 1: Install Mageplaza Google Tag Manager
Step 2: Sign up a Google Tag Manager account
Step 3: Save configuration

Step 1: Install Mageplaza Google Tag Manager

Download Google tag manager enhanced ecommerce tracking, follow this guide to use Google Tag Manager

Get Container ID for setting Magento

How to configure Bing Ads Universal Event Tracking on Magento 2

Setup in Magento

How to configure Bing Ads Universal Event Tracking on Magento 2

Choose Yes to enable the module.
Enter Container ID from Google into Google Tag ID field.

Choose the container where you want to set Bing Ads tag.
Select the container as an image below:

How to configure Bing Ads Universal Event Tracking on Magento 2

Click on New and continue clicking on Tag

How to configure Bing Ads Universal Event Tracking on Magento 2

Enter the new Tag Name box

Configure Bing Ads Universal Event Tracking in Magento 2

From the drop-down menu, choose Custom HTML Tag like the Tag Type

Configure Bing Ads Universal Event Tracking in Magento 2

Paste the Bing Ads UET tag that you receive from Bing Ads UI in the HTML section

Configure Bing Ads Universal Event Tracking in Magento 2

Then, add Firing Rules for the newly created Tag.

Configure Bing Ads Universal Event Tracking in Magento 2

Step 3: Save configuration

Configure Bing Ads Universal Event Tracking

Click on Preview to check the container tag.

Configure Bing Ads Universal Event Tracking

On the left navigation, go to overview and choose the saved version when previewing. Finally, select Public button to finish.

Configure Bing Ads Universal Event Tracking

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Vanessa

Vanessa is a content executive at Mageplaza. Cooking and reading books are her passion. Her particular hobby is travelling, helping her discover all around. She is an energetic marketer with the hope of making her words magical.

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